Execs & Accounts for Monday July 16, 2007
Media

Execs & Accounts for Monday July 16, 2007

19y Matthew G. Nelson

Execs & Accounts for Monday July 16, 2007

Agency.com appoints a president in its New York office; Glam names Karin Marke VP of sales. Read More...

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OgilvyInteractive's Dan Goodman Departs
Media

OgilvyInteractive's Dan Goodman Departs

19y Zachary Rodgers

OgilvyInteractive's Dan Goodman Departs

UPDATED: Goodman ran OgilvyInteractive and led all digital efforts in Ogilvy's New York office. Read More...

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JHG Buys Townsend, Merges Marketing and PR Functions
Media

JHG Buys Townsend, Merges Marketing and PR Functions

19y Matthew G. Nelson

JHG Buys Townsend, Merges Marketing and PR Functio...

The combined firm will blend traditional and digital marketing with PR to serve its tech industry clients. Read More...

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Facebook Ad Performance: Faceplant?
Media

Facebook Ad Performance: Faceplant?

19y Zachary Rodgers

Facebook Ad Performance: Faceplant?

Is Facebook "the next Google?" The frenzy over its progressive platform strategy, rapid growth and technology are drawing comparisons to the mighty se...

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ClickZ Online Video Conference Next Week
Media

ClickZ Online Video Conference Next Week

19y Rebecca Lieb

ClickZ Online Video Conference Next Week

Nice that our ClickZ Specifics: Online Video Advertising conference in New York next Thursday, July 19 is very close to sold out Read More...

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Landmark to Buy IP Targeting Firm Digital Envoy
Media

Landmark to Buy IP Targeting Firm Digital Envoy

19y Enid Burns

Landmark to Buy IP Targeting Firm Digital Envoy

Landmark owns The Weather Channel, Weather.com and a newspaper, among other holdings. It will use Digital Envoy to offer local ad solutions. Read More...

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Forrester Sees Steady Growth for European Online Marketing
Media

Forrester Sees Steady Growth for European Online Marketing

19y Fred Aun

Forrester Sees Steady Growth for European Online M...

Search and display ads will grow at a compound annual rate of 14 percent through 2012. Read More...

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Downgraded by Google for Search Spam, Squidoo Cleans House
Media

Downgraded by Google for Search Spam, Squidoo Cleans House

19y Matthew G. Nelson

Downgraded by Google for Search Spam, Squidoo Clea...

Google appears to have penalized Squidoo for tolerating black hat SEO tactics, while founder Seth Godin says Squidoo erred "on the side of good will."...

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Execs & Accounts for July 13, 2007
Media

Execs & Accounts for July 13, 2007

19y Matthew G. Nelson

Execs & Accounts for July 13, 2007

Ignited wins Universal duties; R/GA names a London MD; CJ shifts exec responsibilities. Read More...

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Advertising Placements by Industry and Top Sponsored Links, June 2007
Media

Advertising Placements by Industry and Top Sponsored Links, June 2007

19y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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New ReviewMe Offering Aims to Counteract RSS Effect on Ads
Media

New ReviewMe Offering Aims to Counteract RSS Effect on Ads

19y Kate Kaye

New ReviewMe Offering Aims to Counteract RSS Effec...

The paid blog service's new advertorial offering lets advertisers control messages completely. Read More...

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Web Video Incubator 60Frames Invites Advertisers in Early
Media

Web Video Incubator 60Frames Invites Advertisers in Early

19y Zachary Rodgers

Web Video Incubator 60Frames Invites Advertisers i...

60Frames Entertainment is funded by UTA and Spot Runner, and the latter will also rep ads. Read More...

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Brightcove Branches into U.K., Aims to Cash in on Growing Ad Market
Media

Brightcove Branches into U.K., Aims to Cash in on Growing Ad Market

19y Kate Kaye

Brightcove Branches into U.K., Aims to Cash in on ...

The video platform provider has extended deals with existing U.S. clients like Hachette Filipacchi, BET Networks and Sony BMG into the U.K. Read More...

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McCain E-mail Image Off the Mark?
Media

McCain E-mail Image Off the Mark?

19y Kate Kaye

McCain E-mail Image Off the Mark?

What does an early primary season McCain supporter look like? Well, I don't want to resort to using stereotypes, but I guess the "type" or "types" I e...

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Broadcast Radio Groups Expand Non-Traditional Ads with Mobile
Media

Broadcast Radio Groups Expand Non-Traditional Ads with Mobile

19y Enid Burns

Broadcast Radio Groups Expand Non-Traditional Ads ...

Radio stations offer non-traditional ad solutions to bring more value to advertisers. Read More...

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Aspen Acquires Townsend to Bolster Digital Repertoire
Media

Aspen Acquires Townsend to Bolster Digital Repertoire

19y Matthew G. Nelson

Aspen Acquires Townsend to Bolster Digital Reperto...

Aspen Marketing has acquired several digital firms in recent years. Read More...

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New NetRatings Metrics: A Work in Progress
Media

New NetRatings Metrics: A Work in Progress

19y Kate Kaye

New NetRatings Metrics: A Work in Progress

Nielsen/NetRatings believes its new "total minutes" and "total sessions" metrics provide a more reliable gauge of user engagement, but some are skepti...

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Execs & Accounts for July 11, 2007
Media

Execs & Accounts for July 11, 2007

19y Matthew G. Nelson

Execs & Accounts for July 11, 2007

Avenue A | Razorfish builds site for Carnival; Bazaarvoice names Ze Frank to advisory board; Atari taps Special Ops for Dragonball Z site work. Read M...

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Delta Faucet Directs E-Mail Flow
Media

Delta Faucet Directs E-Mail Flow

19y Karen Gedney

Delta Faucet Directs E-Mail Flow

For B2B marketers, there's often a go-between involved in sales. In those cases, should customer e-mail come from the larger company with a known bran...

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Datran Gets Its Affiliate Network in Order with New Tool
Media

Datran Gets Its Affiliate Network in Order with New Tool

19y Matthew G. Nelson

Datran Gets Its Affiliate Network in Order with Ne...

Datran Media, through its NetMargin division, is now applying a newly developed tool called BrandShield, as an email compliance dashboard and enforcem...

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Heavy Gets Drifting with Castrol
Media

Heavy Gets Drifting with Castrol

19y Matthew G. Nelson

Heavy Gets Drifting with Castrol

Heavy, a Web site for the younger male audience, is launching a new video and news channel about "drift" racing and sponsored by Castrol Syntec Read M...

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You're a Baseball Fan. Create Content Like One.
Media

You're a Baseball Fan. Create Content Like One.

19y Kate Kaye

You're a Baseball Fan. Create Content Like One.

I'm a baseball fan (OK, addict), but evidently I'm just not going about it the right way Read More...

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In-Game Ad Buys Getting Bigger
Media

In-Game Ad Buys Getting Bigger

19y Zachary Rodgers

In-Game Ad Buys Getting Bigger

A recent report from Yankee Group pegged the average in-game ad buy last year at between $30,000 and $40,000 Read More...

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Visa Sponsors New Forbes Widgets
Media

Visa Sponsors New Forbes Widgets

19y Fred Aun

Visa Sponsors New Forbes Widgets

A widget sponsorship is part of a larger interactive media buy. Read More...

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BBDO Launches Voyeuristic Site and Film for HBO
Media

BBDO Launches Voyeuristic Site and Film for HBO

19y Matthew G. Nelson

BBDO Launches Voyeuristic Site and Film for HBO

Originally played on the side of a building in NYC, a new video and microsite promotes the channel, and not a specific show. Read More...

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Disney-Run Virtual World Going Ad-Supported
Media

Disney-Run Virtual World Going Ad-Supported

19y Zachary Rodgers

Disney-Run Virtual World Going Ad-Supported

Disney is embracing an ad-supported model with ToonTown, its previously subscription-only virtual world for kids, according to a story in MediaWeek to...

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Google to Acquire Postini for $625 Million
Media

Google to Acquire Postini for $625 Million

19y Fred Aun

Google to Acquire Postini for $625 Million

Postini, which offers security and compliance services for e-mail and other Internet communications, will join Google Apps. Read More...

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