DMA and Email Experience Council Join Forces
Media

DMA and Email Experience Council Join Forces

19y Kate Kaye

DMA and Email Experience Council Join Forces

The DMA's EMail Marketing Council will fold into the EEC's operation. Read More...

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Microsoft Out of FTC Woods Unscathed? What of Yahoo?
Media

Microsoft Out of FTC Woods Unscathed? What of Yahoo?

19y Kate Kaye

Microsoft Out of FTC Woods Unscathed? What of Yaho...

Microsoft just might be gloating a little about the fact that the Federal Trade Commission -- apparently -- has not asked for more information regardi...

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Execs & Accounts for July 9, 2007
Media

Execs & Accounts for July 9, 2007

19y Matthew G. Nelson

Execs & Accounts for July 9, 2007

Revver hires Marc Hernandez to lead ad sales; 360i promotes two; Follett taps SubscriberMail for e-mail marketing. Read More...

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Everyday Google Suit Could Be Competitive Intelligence Headache
Media

Everyday Google Suit Could Be Competitive Intelligence Headache

19y Matthew G. Nelson

Everyday Google Suit Could Be Competitive Intellig...

A trademark infringement suit between Google advertisers raises questions about companies suing for access to competitors' ad data. Read More...

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Quantcast Offers Free Online Video and Widget Measurement Service
Media

Quantcast Offers Free Online Video and Widget Measurement Service

19y Fred Aun

Quantcast Offers Free Online Video and Widget Meas...

Beta service reports on plays, reach, amount consumed, and category. Read More...

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WPP's G2 Acquired Refinery
Media

WPP's G2 Acquired Refinery

19y Matthew G. Nelson

WPP's G2 Acquired Refinery

WPP Group PLC's G2 Worldwide has acquired interactive ad agency Refinery for an undisclosed sum Read More...

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Backfence Stopped Ad Sales Months Before Folding
Media

Backfence Stopped Ad Sales Months Before Folding

19y Kate Kaye

Backfence Stopped Ad Sales Months Before Folding

UPDATE: Hope remains that interested parties will take the fledgling firm under their wings and help it survive in some capacity. Read More...

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More on Israel's Military Tech Connection
Media

More on Israel's Military Tech Connection

19y Kate Kaye

More on Israel's Military Tech Connection

I was interested to see a story today on the front page of the Wall Street Journal about Israelis applying knowledge gathered through their military t...

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Apartments.com Moves Back In With Yahoo as Move.com Exits
Media

Apartments.com Moves Back In With Yahoo as Move.com Exits

19y Kate Kaye

Apartments.com Moves Back In With Yahoo as Move.co...

The rental property classifieds service returns to Yahoo Real Estate. Read More...

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EBay Brings its Free Classifieds Village to the U.S.
Media

EBay Brings its Free Classifieds Village to the U.S.

19y Matthew G. Nelson

EBay Brings its Free Classifieds Village to the U....

The community-based free listings site is expected to provide advertising later this year. Read More...

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Execs & Accounts for July 6, 2007
Media

Execs & Accounts for July 6, 2007

19y Matthew G. Nelson

Execs & Accounts for July 6, 2007

Nokia picks W+K; TBS Takes from Yahoo; Mediaedge names new CFO Read More...

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Execs & Accounts for July 6, 2007
Media

Execs & Accounts for July 6, 2007

19y Matthew G. Nelson

Execs & Accounts for July 6, 2007

Nokia picks W+K; TBS Takes from Yahoo; Mediaedge names new CFO Read More...

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Virtual Worlds Aren't Just for Reaching Adults Anymore
Media

Virtual Worlds Aren't Just for Reaching Adults Anymore

19y Matthew G. Nelson

Virtual Worlds Aren't Just for Reaching Adults Any...

Unlike the well known Second Life, a number of virtual realms caters directly to a younger demographic. Read More...

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NBBC Still Has Ad Runs to Complete
Media

NBBC Still Has Ad Runs to Complete

19y Kate Kaye

NBBC Still Has Ad Runs to Complete

NBC announced earlier this week it would fold its NBBC broadband venture into its more far-reaching Web video distribution partnership with News Corp ...

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Sprint Shares A Hallmark Moment
Media

Sprint Shares A Hallmark Moment

19y Rebecca Lieb

Sprint Shares A Hallmark Moment

So I would be led not into the temptation of buying yet another first-gen product, I made myself re-up with my current mobile provider, Sprint, a week...

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Local.com Could Slap Free411 and Others with Patent Licensing Fees
Media

Local.com Could Slap Free411 and Others with Patent Licensing Fees

19y Kate Kaye

Local.com Could Slap Free411 and Others with Paten...

Implications for advertisers and Local.com competitors are up in the air. Read More...

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Trimmed-Down E3 Gaming Event May Be Better for Advertisers, or Not
Media

Trimmed-Down E3 Gaming Event May Be Better for Advertisers, or Not

19y Enid Burns

Trimmed-Down E3 Gaming Event May Be Better for Adv...

Advertisers wonder if the quieter mood at this year's annual game conference might be more conducive to deal making. Read More...

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Broadband Enterprises Launches Contextual Video Ad Network
Media

Broadband Enterprises Launches Contextual Video Ad Network

19y Matthew G. Nelson

Broadband Enterprises Launches Contextual Video Ad...

As ad networks have been so successful, was it hard to see that online video ad networks would be far behind? With the explosion in video content onli...

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FoxSports.com Brings in Rich Media Ads
Media

FoxSports.com Brings in Rich Media Ads

19y Matthew G. Nelson

FoxSports.com Brings in Rich Media Ads

With as cluttered with information and shiny logos as some news and sports sites have become, it's clear that some publishers are looking to give thei...

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Study: As Broadband Adoption Slows, Lower-Income and Rural Users Grow
Media

Study: As Broadband Adoption Slows, Lower-Income and Rural Users Grow

19y Fred Aun

Study: As Broadband Adoption Slows, Lower-Income a...

Broadband adoption growth has slowed overall, but nearly half of Americans now have broadband, compared to around a third in early 2005, according to ...

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Talkin' Yahoo on NPR Today
Media

Talkin' Yahoo on NPR Today

19y Rebecca Lieb

Talkin' Yahoo on NPR Today

National Public Radio's All Things Considered asked me to discuss Yahoo on this evening's program Read More...

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Nielsen and Sony Pair to Measure Game Network Advertising
Media

Nielsen and Sony Pair to Measure Game Network Advertising

19y Fred Aun

Nielsen and Sony Pair to Measure Game Network Adve...

Nielsen is launching a syndicated GamePlay Metrics measurement project later this month. Read More...

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Scion Goes Urban, Eschewing Big Reach Buys
Media

Scion Goes Urban, Eschewing Big Reach Buys

19y Zachary Rodgers

Scion Goes Urban, Eschewing Big Reach Buys

The Toyota brand seeks to build awareness among a niche Hip Hop audience on sites like BlockSavvy.com, Streetfire.net and HipHopDX.com. Read More...

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Yahoo's New SmartAds Product Aims to Ease Creative Production
Media

Yahoo's New SmartAds Product Aims to Ease Creative Production

19y Zachary Rodgers

Yahoo's New SmartAds Product Aims to Ease Creative...

The offering makes heavy use of behavioral, demographic and location data. Read More...

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Sicko Provides Search Prescription for Other Advertisers
Media

Sicko Provides Search Prescription for Other Advertisers

19y Kate Kaye

Sicko Provides Search Prescription for Other Adver...

The agenda-driven healthcare flick is helping unrelated advertisers promote their own agendas. Read More...

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Execs & Accounts for July 2, 2007
Media

Execs & Accounts for July 2, 2007

19y Matthew G. Nelson

Execs & Accounts for July 2, 2007

LinkedIn links up with former Yahoo engineer; New Hires at Abacus, Centro, SideStep and ScanScout; CheckM8 Scores Brazilian publisher Read More...

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Teens Want Branded Online Social Experiences, Study Says
Media

Teens Want Branded Online Social Experiences, Study Says

19y Matthew G. Nelson

Teens Want Branded Online Social Experiences, Stud...

Over fifty percent of teens have participated in some kind of advertiser-branded activity on social sites, according to a new white paper. Read More...

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