Foursquare-Yelp 'War' Looks More Like a Copycat Fight
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Foursquare-Yelp 'War' Looks More Like a Copycat Fight

16y Christopher Heine

Foursquare-Yelp 'War' Looks More Like a Copycat Fi...

Brands' recent moves in the geo-social space mirror each other's core products. Read More...

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MSNBC.com Can't Quit Banner Ads
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MSNBC.com Can't Quit Banner Ads

16y Douglas Quenqua

MSNBC.com Can't Quit Banner Ads

Reports of the death of banner ads on MSNBC.com are greatly exaggerated. Read More...

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Audi And Visa Taking Advantage of Yahoo's World Cup Traffic Victories
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Audi And Visa Taking Advantage of Yahoo's World Cup Traffic Victories

16y Christopher Heine

Audi And Visa Taking Advantage of Yahoo's World Cu...

Yahoo Sports is beating rival ESPN.com for traffic that's specific to the global soccer event. But each have benefited from the unprecedented American...

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Ad Industry Fights to Stop Stronger FTC and Wins - For Now
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Ad Industry Fights to Stop Stronger FTC and Wins - For Now

16y Kate Kaye

Ad Industry Fights to Stop Stronger FTC and Wins -...

IAB, DMA, and ANA all lobbied against FTC provisions in the financial regulatory reform bill. Read More...

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Facebook Dismisses 'Taking On Google' Talk
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Facebook Dismisses 'Taking On Google' Talk

16y Christopher Heine

Facebook Dismisses 'Taking On Google' Talk

As external search results start to appear from sites using the open graph, the social media giant seems poised to become a bigger search player. Read...

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CraveOnline Partners with Sony Ericsson on Summer Concert Hub
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CraveOnline Partners with Sony Ericsson on Summer Concert Hub

16y David Ward

CraveOnline Partners with Sony Ericsson on Summer ...

Online publisher of entertainment, sports, and lifestyle articles and videos forges an online event sponsorship deal with mobile phone maker Read More...

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IAB Sets Guidelines for Ad Networks and Exchanges
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IAB Sets Guidelines for Ad Networks and Exchanges

16y Christopher Heine

IAB Sets Guidelines for Ad Networks and Exchanges

It marks the online marketing community's latest attempt at corralling often wily ad inventory and data issues. Read More...

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Judge Tosses Out Viacom's $1B Lawsuit vs. Google
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Judge Tosses Out Viacom's $1B Lawsuit vs. Google

16y Christopher Heine

Judge Tosses Out Viacom's $1B Lawsuit vs. Google

Federal judge said Google's YouTube removed Viacom's videos fast enough to meet the requirements of the 1998 Digital Millennium Copyright Act. Read Mo...

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Break Media Gets in Touch With Its Feminine Side
Media

Break Media Gets in Touch With Its Feminine Side

16y Christopher Heine

Break Media Gets in Touch With Its Feminine Side

A CPG giant - with brands like Lysol, Woolite, Clearasil, and Vanish - has signed on to explore advertising in Break Media's new female-skewed categor...

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Brand.net Eyes Auto Brands With $14M in New Funding
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Brand.net Eyes Auto Brands With $14M in New Funding

16y Christopher Heine

Brand.net Eyes Auto Brands With $14M in New Fundin...

The branding-centric display ad marketplace believes it's time to take on Detroit, and cherry-picked two new hires from Yahoo for sales help. Read Mor...

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Olay, Gap, Pepsi Run Geo-Social Campaigns - but Not on Foursquare
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Olay, Gap, Pepsi Run Geo-Social Campaigns - but Not on Foursquare

16y Christopher Heine

Olay, Gap, Pepsi Run Geo-Social Campaigns - but No...

There's a lot more to geo-location marketing than Foursquare. Big brands are running intriguing campaigns on Booyah, Loopt, Brightkite, Gowalla, and S...

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Twitter Outages Leave Most Marketers Unfazed
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Twitter Outages Leave Most Marketers Unfazed

16y Kate Kaye

Twitter Outages Leave Most Marketers Unfazed

Though some are mildly concerned about Twitter outages, most marketers that rely on the platform for social media monitoring and campaigns aren't worr...

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Fans Flock to Entertainment Brands in Facebook's New 'Like' Era
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Fans Flock to Entertainment Brands in Facebook's New 'Like' Era

16y Christopher Heine

Fans Flock to Entertainment Brands in Facebook's N...

"Family Guy," "The Office," and Michael Jackson and other programs and personalities have seen fan numbers double or triple since Facebook implemented...

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Adknowledge Acquires Hydra
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Adknowledge Acquires Hydra

16y Lisa Lacy

Adknowledge Acquires Hydra

Advertisers using Adknowledge's auction-based advertiser marketplace will also be connected to thousands of Hydra affiliates. Read More...

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E3 Highlights Growing Role for Ad-Supported Gaming
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E3 Highlights Growing Role for Ad-Supported Gaming

16y David Ward

E3 Highlights Growing Role for Ad-Supported Gaming

Consumer goods giants have taken a strong interest in social media games like Tiki Farm and Bejeweled Blitz. Read More...

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Baazaarvoice Debuts Suite to Break Down Walls Between Brand Sites, Social Networks
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Baazaarvoice Debuts Suite to Break Down Walls Between Brand Sites, Social N...

16y Douglas Quenqua

Baazaarvoice Debuts Suite to Break Down Walls Betw...

SocialConnect lets marketers share customer reviews from their brand site on Facebook fan pages, and to move reviews from Facebook back the other way....

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How Wheat Thins Tied Digital to Bonnaroo Music Fest
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How Wheat Thins Tied Digital to Bonnaroo Music Fest

16y Lisa Lacy

How Wheat Thins Tied Digital to Bonnaroo Music Fes...

Event sponsorship included Facebook campaign, video production on-site, and a new Twitter handle. Read More...

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Google Creates New Brand for Display Ad Platforms
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Google Creates New Brand for Display Ad Platforms

16y Christopher Heine

Google Creates New Brand for Display Ad Platforms

The 'Google Display Network' was announced in a blog post Friday afternoon. Read More...

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New Firm to Offer Digital Marketing, PR Services Around Enviro Issues
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New Firm to Offer Digital Marketing, PR Services Around Enviro Issues

16y Lisa Lacy

New Firm to Offer Digital Marketing, PR Services A...

Former Y&R chief digital officer will lead Mother Nature & Partners as president. Read More...

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Facebook Tests Tool to Create Ads Instantly
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Facebook Tests Tool to Create Ads Instantly

16y Christopher Heine

Facebook Tests Tool to Create Ads Instantly

'Suggest an Ad' button was spotted by a German blogger. Read More...

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MySpace: Jason Hirschhorn Stepping Down as Co-President
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MySpace: Jason Hirschhorn Stepping Down as Co-President

16y Christopher Heine

MySpace: Jason Hirschhorn Stepping Down as Co-Pres...

The experimental four-month co-presidency with Mike Jones ends. Jones will run the company solo. Read More...

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AOL Sells Bebo to Criterion Capital Partners
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AOL Sells Bebo to Criterion Capital Partners

16y Jack Marshall

AOL Sells Bebo to Criterion Capital Partners

Divesture of social network comes two years after AOL bought it for $850 million. Read More...

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Twitter Extends Marketer Visibility With Promoted Trends
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Twitter Extends Marketer Visibility With Promoted Trends

16y Jack Marshall

Twitter Extends Marketer Visibility With Promoted ...

The social network is allowing marketers to purchase real estate in its trending topics list. Read More...

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Dell Uses Community to Support Rebrand of Its IT Services Unit
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Dell Uses Community to Support Rebrand of Its IT Services Unit

16y Zachary Rodgers

Dell Uses Community to Support Rebrand of Its IT S...

Facebook, Twitter, and an upcoming community site will help build awareness of Dell Services, a new brand that fuses Dell's IT services with those of ...

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Foursquare Cherry-Picks Yahoo Mobile Exec, Sets Sights on OEMs
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Foursquare Cherry-Picks Yahoo Mobile Exec, Sets Sights on OEMs

16y Christopher Heine

Foursquare Cherry-Picks Yahoo Mobile Exec, Sets Si...

Holger Luedorf leaves Internet giant for Foursquare, bolstering the geo-social brand's reputation on multiple fronts. Read More...

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Red Bull Gives Location-Based Marketing a 'Whrrl'
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Red Bull Gives Location-Based Marketing a 'Whrrl'

16y Christopher Heine

Red Bull Gives Location-Based Marketing a 'Whrrl'

The energy drink will employ Whrrl during its stunt-devil 'Air Races' in New York this weekend. Red Bull is the first brand partner for the location-b...

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Brands Turn to YouTube for World Cup Campaigns
Media

Brands Turn to YouTube for World Cup Campaigns

16y Jack Marshall

Brands Turn to YouTube for World Cup Campaigns

Coca-Cola's Longest Celebration, Budweiser's BudUnited, and other initiatives tap social networks to win over fans of the soccer tournament. Read More...

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