Advertising.com Follows Other Networks into Asian Market
Media

Advertising.com Follows Other Networks into Asian Market

20y Kate Kaye

Advertising.com Follows Other Networks into Asian ...

The Tokyo-based network is set to launch in Q1 2007 with a focus on behavioral ad targeting and optimization technologies. Read More...

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Nissan Revs up Marketing Across Microsoft Properties
Media

Nissan Revs up Marketing Across Microsoft Properties

20y Kevin Newcomb

Nissan Revs up Marketing Across Microsoft Properti...

The carmaker has unveiled an ad partnership with Microsoft that extends across search, display, video games and custom-branded sites. Read More...

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Discovery, Sony and Others Sponsor Free WildTangent Game Time
Media

Discovery, Sony and Others Sponsor Free WildTangent Game Time

20y Matthew G. Nelson

Discovery, Sony and Others Sponsor Free WildTangen...

Gamers get an option to watch video ads for free game time. Read More...

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Disney Ads Deliver Local Theater Times
Media

Disney Ads Deliver Local Theater Times

20y Matthew G. Nelson

Disney Ads Deliver Local Theater Times

DoubleClick’s Klipmart and Trapeze Media banners find local theaters for viewers. Read More...

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Yahoo's Goober Peas
Media

Yahoo's Goober Peas

20y Zachary Rodgers

Yahoo's Goober Peas

"A peanut sat on a railroad track, His heart was all a-flutter, Round the bend came number ten Read More...

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Yahoo Aligns with Newspapers, Major Impact for Local Ads
Media

Yahoo Aligns with Newspapers, Major Impact for Local Ads

20y Kate Kaye

Yahoo Aligns with Newspapers, Major Impact for Loc...

The integration begins with job classifieds, and will expand to include distribution of search and display ads, content and Yahoo applications. Read M...

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Execs & Accounts for November 20, 2006
Media

Execs & Accounts for November 20, 2006

20y Kate Kaye

Execs & Accounts for November 20, 2006

Centro's Skinner Departs, Burst Hires, LYCOS Sells GetRelevant to RedSail Read More...

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Execs & Accounts for November 20, 2006
Media

Execs & Accounts for November 20, 2006

20y Kate Kaye

Execs & Accounts for November 20, 2006

Centro's Skinner Departs, Burst Hires, LYCOS Sells GetRelevant to RedSail Read More...

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Study: Video Ads Should Be Short, Relevant
Media

Study: Video Ads Should Be Short, Relevant

20y Kevin Newcomb

Study: Video Ads Should Be Short, Relevant

Keeping video ads short and to the point is more acceptable to consumers, according to market research data from PodZinger. Read More...

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Webshots, Now with Video
Media

Webshots, Now with Video

20y Enid Burns

Webshots, Now with Video

The photo-sharing site integrates video-sharing functionality; Intel is launch sponsor. Read More...

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Questions for Molecular CEO Ralph Folz
Media

Questions for Molecular CEO Ralph Folz

20y Enid Burns

Questions for Molecular CEO Ralph Folz

Folz talks about Molecular's integration with Isobar. Read More...

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Lycos Sells Another
Media

Lycos Sells Another

20y Zachary Rodgers

Lycos Sells Another

Lycos is reprising its summer divestiture of Wired News , this time ridding itself of online lead generation unit GetRelevant Read More...

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MySpace Moves to Enforce Copyrights
Media

MySpace Moves to Enforce Copyrights

20y Zachary Rodgers

MySpace Moves to Enforce Copyrights

MySpace, and other social media sites, often have the reputation of being overrun with copyrighted material, scaring off advertisers who've had their ...

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Jason Calaculates His Next Move
Media

Jason Calaculates His Next Move

20y Kate Kaye

Jason Calaculates His Next Move

Perhaps this is already old news, considering media industry followers these days go through news items like Jason Calacanis goes through gigs Read Mo...

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Yahoo Buys Bix to Bolster Social Media and Sponsorship Packages
Media

Yahoo Buys Bix to Bolster Social Media and Sponsorship Packages

20y Kate Kaye

Yahoo Buys Bix to Bolster Social Media and Sponsor...

The contest site adds to recent social media efforts such as Flickr, Yahoo Answers and Yahoo 360. Read More...

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One Levinsohn Succeeds Another at FIM
Media

One Levinsohn Succeeds Another at FIM

20y Zachary Rodgers

One Levinsohn Succeeds Another at FIM

News Corp. is the third major Web player in two days to shuffle its upper ranks. Read More...

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Microsoft, Sprint Partner on Mobile Search and Ads
Media

Microsoft, Sprint Partner on Mobile Search and Ads

20y Matthew G. Nelson

Microsoft, Sprint Partner on Mobile Search and Ads

Update : Deal is the first between a major search company and wireless carrier. Read More...

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ShopWiki Pursues Recognition in Shifting E-Commerce Landscape
Media

ShopWiki Pursues Recognition in Shifting E-Commerce Landscape

20y Kate Kaye

ShopWiki Pursues Recognition in Shifting E-Commerc...

As Google and Yahoo work more directly with retail advertisers, the future remains unclear for the social shopping search site and other e-commerce tr...

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Sponsors Glom Onto Video Game Tournament
Media

Sponsors Glom Onto Video Game Tournament

20y Enid Burns

Sponsors Glom Onto Video Game Tournament

Ubisoft leveraged its sponsors to participate in promoting an online tournament for Rainbow Six Vegas. Read More...

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Advertising Placements by Industry and Top Sponsored Links, October 2006
Media

Advertising Placements by Industry and Top Sponsored Links, October 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, October 2006 Read More...

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Execs & Accounts for November 17, 2006
Media

Execs & Accounts for November 17, 2006

20y Kate Kaye

Execs & Accounts for November 17, 2006

Promotions at Digitas and Gannett; hires at Behavior Design and Tentoe, investment cash for ex-ValueClick exec. Read More...

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Junk Food Marketing Guidelines Reference Advergaming
Media

Junk Food Marketing Guidelines Reference Advergaming

20y Zachary Rodgers

Junk Food Marketing Guidelines Reference Advergami...

The pledge this week by McDonald's, General Mills, Hershey, Coca-Cola and other food companies to restrict their marketing of junk food to children wi...

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Bradford to Lead MSN
Media

Bradford to Lead MSN

20y Kevin Newcomb

Bradford to Lead MSN

Microsoft has shifted its top ad sales exec to focus more tightly on MSN, which gets renewed focus within the company. Read More...

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Miller Out as Head of AOL, NBCU's Randy Falco Steps In
Media

Miller Out as Head of AOL, NBCU's Randy Falco Steps In

20y Kevin Newcomb

Miller Out as Head of AOL, NBCU's Randy Falco Step...

Jonathan Miller was one year into a new three-year contract. Read More...

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Insiders Debate Chances of Big Personal Data Spill
Media

Insiders Debate Chances of Big Personal Data Spill

20y Kate Kaye

Insiders Debate Chances of Big Personal Data Spill

How safe is non-personally identifiable data from being linked to personal information? Read More...

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YouTube Strikes Content Deal With NHL
Media

YouTube Strikes Content Deal With NHL

20y Kevin Newcomb

YouTube Strikes Content Deal With NHL

The league will offer daily video clips of hockey game highlights, and other on- and off-ice content. Read More...

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HBO Dips Toe in Broadband Waters
Media

HBO Dips Toe in Broadband Waters

20y Zachary Rodgers

HBO Dips Toe in Broadband Waters

"This Just In" will be jointly run by HBO and AOL, with the latter selling the ads. Read More...

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