Another big-name client will be licensing the company's direct e-mail technology. Read More...
View articleThe marketing firm hopes to capitalize on a B2B stream from its new promotions site. Read More...
View articleWall Street is worried that the Federal Trade Commission may scuttle the AOL-Time Warner merger. As usual, they're missing the point. The point is Eur...
View articleThe Boston-based ad agency beat out incumbent Mullen for the $75-90 million U.S. account. Read More...
View articleThe embattled video game company hopes its new advertising campaign and revived "Sega Scream" will support its new online gaming platform. Read More...
View articleA staggering deal nets DoubleClick the content portal's business until 2010. Read More...
View articleAmazon.com's latest privacy directive is not just a direct assault on privacy, but a direct assault on the industry and its attempts to maintain self-...
View articleThe Internet appliance company is banking its latest ads will give it the boost it needs in a growing market. Read More...
View articleThe consumer giant tapped two WPP agencies for a vague but future-looking goal. Read More...
View articleBolt.com signed an agreement offering exclusive sponsorshiprights to the consumer-goods behemoth. Read More...
View articleDespite the dot-com financial pinch this year, they stilloutnumber traditional companies in online advertising. Read More...
View articleVenture capital hasn't dried up for advertising technology plays. Read More...
View articleLiving with PCs in the 1990s was a lot like living with mainframes in the 1960s. Just as in the '60s you couldn't go wrong buying IBM, so in the '90s ...
View articleThe pay-for-placement search engine strikes a $50 milliondeal with the online giant. Read More...
View articleThe two companies hope to gain a lock on the international onlinead-buying market by joining their products. Read More...
View articleThe marcomm portal stays afloat with an infusion of cash for operating expenses. Read More...
View articleIf you're reading this at your desk, you're working too hard. Enjoy your Labor Day: Fire up the grill, go to the beach, do whatever it takes to take a...
View articleCoupons.com takes its technology on the road. Read More...
View articleThe automated ad sales service and network will move globally inthe face of increasing competition. Read More...
View articleMonster.com, the online job site whose 1999 Super Bowl ad helped build its brand, is putting out a call to all would-be millionaires. Read More...
View articleThe online auction site makes moves aimed at boosting ad revenue. Read More...
View articleLegal experts express concern about an online contest's opt-in entry requirements. Read More...
View articleDana thinks the future is bright for online retailing. But those lovely manic-depressives on Wall Street are now punishing retailers for getting into ...
View articleBack in journalism school, Dana had a running argument with his favorite professor over the future of this industry. The prof was convinced that techn...
View articleThe pact renews a year-old agreement for a co-branded site andbanner ads across the network. Read More...
View articleThe company plopped down equity to snatch up a rival for the Australasian Internet ad market. Read More...
View articleThe e-mail marketer strikes a data deal. Read More...
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