Loyalty player PassPoints this weekcut the virtual ribbon on a "mall" of online shops, which all share acommon loyalty program. Read More...
View articleUrsus Telecom Tuesday chose BeyondInteractive to handle all online marketing for theSTREAM.com, a site that sells itscommunications services, with ini...
View articleAd firm 24/7 Media on Tuesday teamedwith Bidland.com in a co-marketingdeal, and took a $3 million equity stake in the online auction provider. Read Mo...
View articleBusiness.com, the new eCompanies-incubated Internet servicefor businesses, has tapped four firms to help it launch and market itselfon an ongoing basi...
View articleE-mail marketing firm MessageMedia on Tuesday said it'sestablishing beachheads in the United Kingdom and in Australia, as part ofa joint venture betwe...
View articleThe real price for Microsoft in its anti-trust battle wasn't the decisions of a court but the presence of the lawyers. Lawyers slow you down. They gum...
View articleDirect marketer MyPoints.com madeconsumers an offer on Tuesday -- give us your personal information, andwe'll provide you with free ISP service and lo...
View articleRegister.com Tuesday struck a dealwith About.com to become the exclusivedomain name registrar on the network of vertical sites. Read More...
View articleIf you're in New York or San Francisco, you can start using a new online shopping medium starting today. GeePS.com, a wireless shopping portal, is lau...
View articleiFUSE, a new content site aimed at hipyoungsters, on Monday launched a $10 million print branding campaign tobuild its image with its target audience....
View articleIn a move to consolidate its Internet holding, focus more attention on theburgeoning medium, and fuel growth, Cyrk,a 24-year-old traditional promotion...
View articleAt a time when the ad industry is increasingly embracing onlinemarketplaces, start-up Media Market Makers on Tuesday will unveil plans fora new busine...
View articleMimeo.com, a printing service thatreceives documents over the Net, on Monday kicked off a $20 millioncampaign that jokingly thanks Vice President Al G...
View articlePromotions company OneClip.com onMonday kicked off a business-to-business ad campaign, developed with thehelp of its agency of record, HeitnerWeiss. R...
View articleCompetitive pressures drove e-commerce and financial players to sharplyincrease online ad spending in 1999, but online and computer-relatedcompanies c...
View articleWhile online exchanges spring up for everything from chemicals, to steel,to plastics, the business-to-business action in the advertising industry isin...
View articleDana is concerned about the use of the Digital Millennium Copyright Act (DMCA) of 1998. First Mattel sued Cyber Patrol hackers, blocking distribution ...
View articleWink Communications, a firm whosetechnology adds interactivity to television advertisements, scored a coup this week, rolling out its service over Tim...
View articleUnicast, DoubleClick, and Agency.com have joined forces for a British Airways campaign -- thefirst to bring Unicast's Superstitial format to the Unite...
View articleFree Internet provider NetZero Inc. Thursday formed a new online market researchdivision. Read More...
View articleinternet.com Thursday acquired Xceed's publishing business ChannelSeven.com on Thursday, in a deal that fosters the Internet portal's desire to widen ...
View articleaudiohighway.com Thursday launch its AmpliFire Network and AmpliFire entertainment modules, which will deliver Internet radio, music video, audiobook ...
View articleIn the encore to its previous branding campaign, diamonds and jewelrye-tailer Mondera.com on Thursday tookthe wraps off its second print effort, this ...
View articleThe Democratic party's technology platform for election 2000 sided with Wal-Mart on the sales tax question: Internet taxes are a simple question of fa...
View articleIn an aim to keep a tight rein on its brand image in an age of easydigital duplication, Ford Motor Co.this week licensed Iterated Systems'MediaBin to ...
View articleToday Dana asks a hard question, one for which there's no easy answer: How do you protect digital copyright without controlling technology? That's at ...
View articleDot-com companies seeking to stand out from the crowd are turning to evermore unusual placements -- now that race cars, stadiums, pizza boxes, andthe ...
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