Rocketworks Launches Integrated Campaign for Gradeworks.com
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Rocketworks Launches Integrated Campaign for Gradeworks.com

26y Beth Cox

Rocketworks Launches Integrated Campaign for Grade...

Rocketworks Inc. launched an integratedonline and off-line marketing campaign for Gradeworks.com, a new onlineeducational tool that helps to establish...

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True North Acquires Stein Rogan Partners
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True North Acquires Stein Rogan Partners

26y Beth Cox

True North Acquires Stein Rogan Partners

Advertising and communications holding company True North Communications, expanding itscommitment to the digital arena, is acquiring Stein Rogan + Par...

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Home Depot Names iXL As Primary E-Business Partner
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Home Depot Names iXL As Primary E-Business Partner

26y Beth Cox

Home Depot Names iXL As Primary E-Business Partner

Internet services company iXL Inc. has won an initial contract with HomeDepot to expand its e-commerce presence. Read More...

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They Riot Against You
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They Riot Against You

26y Dana Blankenhorn

They Riot Against You

You may be wondering exactly what the labor, environmental, and nationalist groups attacking the World Trade Organization meeting in Seattle are reall...

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Freeshop Chief: Affiliates Are Essential
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Freeshop Chief: Affiliates Are Essential

26y Pamela Parker

Freeshop Chief: Affiliates Are Essential

If you're not marketing through affiliates, you should be, and if you are, you better start looking at ways to get more specific with the messages sen...

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Cone Inc. Acquired by Omnicom Group
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Cone Inc. Acquired by Omnicom Group

26y Beth Cox

Cone Inc. Acquired by Omnicom Group

Advertising giant Omnicom Group Inc. has acquiredmarketing and communication agency Cone Inc., which will become a subsidiaryin Omnicom's Diversified ...

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NFO Worldwide Launches Automated Online Research Affiliate
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NFO Worldwide Launches Automated Online Research Affiliate

26y Beth Cox

NFO Worldwide Launches Automated Online Research A...

Supported by the profile-driven targeting services of Engage Technologies, and backed by NFO Worldwide, InsightExpress went live with afully automated...

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NBCi Signs Promo Deal With Clear Channel
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NBCi Signs Promo Deal With Clear Channel

26y Beth Cox

NBCi Signs Promo Deal With Clear Channel

The new NBC Internet Inc. signed a promotion anddistribution deal with Clear Channel Communications Inc. bywhich NBCi's services will be promoted on t...

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Adsmart Network Adds New Sites
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Adsmart Network Adds New Sites

26y Beth Cox

Adsmart Network Adds New Sites

Online ad network Adsmart said it has signed another 61 sitesto its network and now represents more than 375 brand sites totaling 2.5billion monthly i...

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24/7 Signs Swedish Shopping Portal
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24/7 Signs Swedish Shopping Portal

26y Beth Cox

24/7 Signs Swedish Shopping Portal

Torget, which bills itself as the biggestshopping portal in Sweden, signed with online ad network 24/7 Europe for ad sales representation. Read More...

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VBW Rates DoubleClick a "Buy"
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VBW Rates DoubleClick a "Buy"

26y Beth Cox

VBW Rates DoubleClick a "Buy"

Volpe Brown Whelan & Co.initiated coverage of online ad company DoubleClick Inc. with a "buy" ratingand a $250 target stock price. Read More...

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DoubleClick Acquires Opt-In Email.com
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DoubleClick Acquires Opt-In Email.com

26y Beth Cox

DoubleClick Acquires Opt-In Email.com

Online ad giant DoubleClick Inc. Wednesday acquired Opt-In Email.com, a provider ofInternet e-mail marketing, publishing and list management. Read Mor...

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Time Out Of Mind
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Time Out Of Mind

26y Dana Blankenhorn

Time Out Of Mind

Big media have never understood the basics of the Internet information transaction. Perhaps they never will. Time Warner and News Corp. represent two ...

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AppOnline.com Launches National Ad Campaign
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AppOnline.com Launches National Ad Campaign

26y Beth Cox

AppOnline.com Launches National Ad Campaign

Internet mortgage banker AppOnline.com Inc. has launched its firstnational print advertising campaign. Read More...

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Virtual Billboard Network Adds Female-Oriented Sites
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Virtual Billboard Network Adds Female-Oriented Sites

26y Beth Cox

Virtual Billboard Network Adds Female-Oriented Sit...

Canadian-owned Internet advertising network Virtual Billboard Networksaid it has added several female-oriented Web sites to its portfolio. Read More...

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kforce.com Names Beyond Interactive As Online AOR
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kforce.com Names Beyond Interactive As Online AOR

26y Beth Cox

kforce.com Names Beyond Interactive As Online AOR

Career site kforce.com from Romac International Inc.named Beyond Interactive Inc. as its firstonline advertising agency of record. Read More...

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USWeb/CKS Names New Partners
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USWeb/CKS Names New Partners

26y Beth Cox

USWeb/CKS Names New Partners

Internet professional services agency USWeb/CKS named three new partners in theNew York City region to augment the company's expertise in branding,ent...

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TBWA/Chiat/Day Launches Campaign for iExchange.com
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TBWA/Chiat/Day Launches Campaign for iExchange.com

26y Beth Cox

TBWA/Chiat/Day Launches Campaign for iExchange.com

iExchange.com, an online marketplace forinvestment ideas and insights, has launched a guerrilla marketing campaigncreated by TBWA/Chiat/Day Los Angele...

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Super Bowl Ads Climb to $2M Apiece
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Super Bowl Ads Climb to $2M Apiece

26y Beth Cox

Super Bowl Ads Climb to $2M Apiece

Some Internet companies are paying more to advertise on January's Super Bowlbroadcast than they have generated in revenue, helping to push the average...

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CareerEngine, AdStar.com Launch Classified Partnership
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CareerEngine, AdStar.com Launch Classified Partnership

26y Beth Cox

CareerEngine, AdStar.com Launch Classified Partner...

CareerEngine Inc. and AdStar.com Inc., a provider of remote adentry solutions, signed a deal in which AdStar will provide its Web serviceto permit the...

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AdKnowledge Hires Execs, Relocates NY Office
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AdKnowledge Hires Execs, Relocates NY Office

26y Beth Cox

AdKnowledge Hires Execs, Relocates NY Office

AdKnowledge said it is relocating itsEastern regional office to a new, larger New York location, and made severalstaffing changes. Read More...

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24/7 Media Names Chief Marketing Officer, Senior VP
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24/7 Media Names Chief Marketing Officer, Senior VP

26y Beth Cox

24/7 Media Names Chief Marketing Officer, Senior V...

Ad network 24/7 Media Inc. named Margaret MeurerBrossy, a former Philip Morris executive, as chief marketing officer, seniorvice president. Read More...

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DoubleClick Launches E-Mail Product Suite
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DoubleClick Launches E-Mail Product Suite

26y Beth Cox

DoubleClick Launches E-Mail Product Suite

DoubleClick Inc. rolled out a suite ofe-mail products, called DARTmail, that will provide publishers andadvertisers with consent-based e-mail marketin...

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Affinity Marketing Comes To The Web
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Affinity Marketing Comes To The Web

26y Dana Blankenhorn

Affinity Marketing Comes To The Web

Of all the industries where you would think Multi Level Marketing wouldn't work, Internet service would top the list. Well if you thought that way, yo...

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Organic Inc. Files for IPO
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Organic Inc. Files for IPO

26y Beth Cox

Organic Inc. Files for IPO

Online agency and e-business developer Organic Inc. filed with the Securitiesand Exchange Commission for an IPO that could raise as much as $75million...

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Survey: Banner Ads Most Effective in Luring Web Shoppers
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Survey: Banner Ads Most Effective in Luring Web Shoppers

26y Beth Cox

Survey: Banner Ads Most Effective in Luring Web Sh...

Twenty-five percent of experienced Internet users said that banneradvertising drove them to shop online, beating out all other media, accordingto a ne...

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24/7 Europe Signs Belgacom Skynet
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24/7 Europe Signs Belgacom Skynet

26y Beth Cox

24/7 Europe Signs Belgacom Skynet

Online advertising network 24/7 Europe has signed an exclusivecontract with Belgacom Skynet's Belcast to provide globalsales representation for Belgiu...

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