Pharmacy chain CVS and its CVS.com are rolling out a multi-million dollaradvertising campaign that targets "the lackluster service and credibility"ofp...
View articleForget about Judge Jackson. The real threat to Microsoft comes from people like Andy Singleton. Singleton is CEO of Cambridge Interactive, a web softw...
View articleiXL Enterprises Inc. said it plans a follow-on public offering of 7 millionshares of common stock at a price of $37 per share. Read More...
View articleCohen-Friedberg Associates, a marketing and sales promotion agency, said ithas created and executed the introduction of MYLYCOS with the Lycos Lucky N...
View articleBrand identity and strategic marketing company Siegel & Gale named Richard Smith ascreative director and Ben Hermel as design director at its New York...
View articleE-commerce advertising network WiseAds New Media Inc. named Eisen JoCasaclang as executive vice-president/chief financial officer; Bill Gernegliaas ch...
View articlePermission-based e-mail marketing and communications company Exactis.com completed an initialpublic offering of 3.8 million shares of common stock at ...
View articleTheAdStop.com has launched as a freeInternet advertising directory and marketing resource, allowing users tosearch and compare Web advertising opportu...
View articleOutsourced ad management and delivery company AdForce Inc. has added new customers thatinclude Tradehard.com, Powersgolf.com and The Online Gaming Gui...
View articleAd giant Young & Rubicam entered into a strategicalliance with Harris Interactive, a marketresearch and polling firm. Read More...
View articleE-commerce company Adatom.com Inc. has begun advertising on Juno's newly launched shopping channel, Shop@Juno. Read More...
View articleDigital media audience measurement company Media Metrix, in a new holidaye-commerce report, said that amazon.com led the list of retailadvertisers. Re...
View articleInternetSpeech.com, which isdeveloping a service that lets people use voice commands to verbally surf theWeb from any phone, retained Maita/Saviano Pu...
View articleOffice supplies marketplace and resource center officesupplies.com signed with 24/7 Media Inc.for online advertising,networking and marketing services...
View articleFlycast Communications signed AntFarmInteractive, CFN, Homestead, iXL, MyHome.com, Nexchange, and VBD as customersfor its Flycast MediaNet, a third-pa...
View articleMost merchants have had to adjust to the web, but a lucky few have found the web supercharges what they'd been doing anyway. Dell and Cisco have found...
View articleContent delivery solutions company Sandpiper Networks Inc. signed anagreement with outsourced ad management firm AdForce Inc. to deliver AdForce's ads...
View articleExcite Australia signed a sponsorshipagreement with Cinerent OpenAir Cinema, a harborside event that attractsthousands of people every summer. Read Mo...
View articleKnight Ridder selected EURO RSCG/DSW Partners to create, develop andexecute a marketing campaign to build awareness for its Real Cities network of reg...
View articleOnline advertising and direct marketing solutions firm L90 entered into a partnership with Donnelley Marketing to providetargeted advertising services...
View articleGay and lesbian media company PlanetOut Corp. debuted a newly redesigned Web site, logo andcorporate identity system, and launched a multi-million dol...
View articleThis fall the poster boy for "doing it right" was eToys CEO Toby Lenk. His commercials got a warm intro at Forrester. Visa USA's Liz Silver showed the...
View articlePermission e-mail marketing company yesmail.com signed a deal with AdTools Inc. to integrate its ice9multimedia technology, featuring DeskShop, into Y...
View articlePermission-based, one-to-one targeted marketing network Free-PC Inc. said it hasadded more than 30 new companies that will be delivering advertising a...
View articleMarketing and technology company Mediaplex Inc. formed an alliance with SoftCoin, a privately heldbusiness-to-business e-commerce company. Read More...
View articleOnline specialty store Indulge.com launched its site along with amulti-million dollar national advertising campaign. Read More...
View articleDoubleClick Inc. said its DART (DynamicAdvertising Reporting and Targeting) technology recently hit a new recordserving one billion ads in a single da...
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