EMAP Online formed a partnership with Cybuy, a new NatWest e-commerce subsidiary,to offer transaction-enabled advertising to its online advertisers. R...
View articleFurniture.com introduced George the cat,"the world's toughest furniture critic," as the icon of a $20 millionintegrated national branding campaign. Re...
View articleThe Consumer Financial Network, a subsidiary of iXL Enterprises, launchedthe first national advertising campaign for the company's new financialservic...
View articleWill they or won't they? The markets thinks they may, sending shares of Media Inc.up sharply after reportsthat it is in negotiations to be acquired by...
View articleSephora, a Paris-based beauty and cosmetics retail group, has launched itsfirst-ever U.S.advertising campaign, coinciding with the Oct. 14 opening of ...
View articleUrsus Telecom Corp. signed a marketingagreement with Latin America'sUniverso Online (UOL) portal site to promoteits theStream.com on the UOL homepage....
View articleSome of y'all wrote critically concerning Dana's reports last week from Internet World in New York. He was accused of being negative, even cynical. A ...
View articleLexmark International launched its firstglobal campaign to highlight the advantages of its Z Series printers, callingthem "the highest resolution inkj...
View articleAdForum's Agency Preview, a global databaseof advertising agencies and their creative work, launched an archive of TVcommercials. Read More...
View articleBy the time you read this, you'll have missed Dana's appearance as a speaker at the Internet World show in New York. The title was "Clues to Commerce,...
View articleActFit.com Inc. selected Edelman Public Relations to work with thecompany's in-house marketing team in promoting ActFit.com's new verticalportal Web s...
View articleMcCann-Erickson Europereportedly has been assigned the 2000 launch ofMicrosoft's largest-ever pan-regional advertising campaign. Read More...
View articleDigital agency Ant Farm Interactive has beenselected as the interactive agency of record for idealab! company MyHome.com, an online shopping destinati...
View articleHewlett-Packard has launched an integratedadvertising campaign to promote the "True to the original" photo-printingcapabilities of its recently announ...
View articleLoyalty e-mail company Roving Software Inc. released ConstantContactT 2.0, a packaged application aimed at driving repeat sales fore-commerce merchant...
View articleWhile sophisticated software and Internet know-how provide a basicinfrastructure and successful e-commerce, according to several Europeanexperts, is b...
View articleDigital marketing agency SF Interactive has partnered withAction Point, a San Francisco Department of Health program servingHIV-positive people, on a ...
View articleOutside Internet World, the buzz in New York is all about the MCI-Sprint deal. Imagine, a $129 BILLION stock deal, and a "golden parachute" for Sprint...
View articleOnline games and entertainment company Uproar Ltd. named AdForce Inc. as its exclusive online adservice provider. Read More...
View articleContent delivery solution company Sandpiper Networks Inc. announcedpartnerships with five Internet firms to develop new services for its ContentDelive...
View articleThe Spam Recycling Center (SRC), theconsumer assistance Web site sponsored by a coalition of anti-spam advocates,issued a "Spam/Scam Alert" for Americ...
View articleInternet development and advertising agency Quantum Leap Communications Inc. saidit has been retained by Wal-Mart Stores Inc. to work on asignificant ...
View articleJust acquired by CBS, sweepstakes and portal site iWon.com plans a $40 million-plus advertisingcampaign running from Oct. 11 through April 17, 2000. R...
View articleInterstitial ad technology company Net-mercial.com delivered its flagshipproduct, Audio/Video Net-mercials. Read More...
View articleOne of the most misleading "truths" about the Internet today is that it's easy to make money in auctions, because the auctioneer never takes title to ...
View articleWeb measurement firm Media Metrix signed a definitiveagreement to acquire closely held AdRelevance, a provider of advertisingmeasurement and intellige...
View articleThe heaviest users of the Web are also avid consumers of traditional media --listening to radio and watching television as they point their browsers t...
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