Last week America Online signed Novell as an ally in its Instant Messenger fight with Microsoft, and the most amazing thing happened. People noticed. ...
View articleGrey Advertising Inc. reported a net loss of$6.63 million for the second quarter of 1999 and a loss of $6.52 million forthe six months ended June 30. ...
View articleInteractive marketing management solutions company NetGravity said that ICONOCAST signed up to use its NetGravityAdCenter for Publishers to manage adv...
View articleDutch publishing giant VNU NV, through its U.S. subsidiary VNU USAInc., said Monday it will acquire television ratings firm Nielsen Media Research Inc...
View articleThe most clicked-on ad banner for the week ending Aug. 8 was Betty Crocker'sPop Secret ad with a 10.2 percent CTR, according to measurement firm. Read...
View articleModem Media.Poppe Tyson won an $11million-plus account with General Electric, covering a range of Internetservices. Read More...
View article24/7 Europe launched its Finnishoperation -- 24/7 Suomi, calling it "Finland's only online ad sales housewhich is a fully integrated, wholly owned par...
View articleHealthcare network drkoop.com Inc., headed by Dr. C. EverettKoop, former U.S. Surgeon General, launched a global branding effort andnamed Lowe &Partne...
View articleOutsourced ad management and delivery company AdForce Inc. named Tim DePriest as directorof worldwide strategic marketing. Read More...
View articleeBags, an online retailer of bags, luggageand accessories, is giving away a million ClickMiles, redeemable for frequentflyer miles, in a "Win a Millio...
View articleA report to be issued next week says that online advertising is expected toreach $33 billion by 2004, one-third of which will be spent outside of theU...
View articleStanford University professor Ezra Zuckerman has told us all something we suspected all along. No one really knows how to evaluate Internet stocks. Af...
View articleDestination site TheBigHub.com said it plans a $5.3million media blitz to be launched in early fall. Read More...
View articleAboveNet Communications and VIDS Technologies said they have teamed up toprovide online advertising company AdCast the means to increase its Webadvert...
View articleCondeNet said it plans to spend more than $20 million in the second half ofthis year in separate on- and off-line advertising campaigns designed tobol...
View articleInternet professional services firm Net Explorer Inc. (NEI) andcommunications design firm Belk Mignogna Associates Ltd. (BMA) have merged tocreate Nuf...
View article24/7 Media Inc. reported a net loss for thesecond quarter of $7.2 million, or $0.37 per share, compared to a net loss of$9.9 million in the same perio...
View articleAd management and delivery company AdForce Inc. said that music destinationsite ARTISTdirect Network signed on as anew client. Read More...
View articleOnline toy retailer eToys Inc. named Publicis & Hal Riney as its advertising agency of record in theUnited States. Read More...
View articleTicketmaster may be the most Clueless monopolist on the planet. It dominates the market for remote ticket selling to concerts and other events, and it...
View articleOnline toy retailer eToys Inc. signed a new, $18 millionmarketing agreement with America Online, expanding on a previous pact. Read More...
View articleSkyline Network Technologies introduced its SpinBox II Content and Ad Managementsolution, an enhanced version of its plug-and-play hardware/software s...
View articleE-commerce portal WelcomeTo Search Engine Inc.launched Xpress Coupons, a system for coupon-enabling banner ads. Read More...
View articleTargeted interactive recruiting services provider CareerBuilder Inc. signed a deal tobecome a premier advertiser across the Lycos network of sites. Re...
View articleShopping service DealTime.com selected Margeotes Fertitta +Partners Inc. as its advertising agency of record, assigned to developthe company's first o...
View articleA new interactive advertising banner game has been launched as part of a $15million advertising effort for incite, a soon-to-launch brand of PC-videog...
View articleCoolSavings, which offers coupons,rebates, savings notices, samples and trial offers to consumers, said it hasreached more than 3.5 million registered...
View article