As everyone now knows, some state regulators issued a report this week slamming the business of day trading. Day traders are "amateurs" (they're not p...
View articleOnline campus bookstore efollett.com began a $10 million,multimedia advertising campaign that includes national television and radio,national magazine...
View articleStartup e-mail outsourcing company Media Synergy signed a two-yearagreement with Multiple Zones, a direct reseller of computerproducts and services, f...
View article24/7 Media Inc., moving to bolster itsdirect marketing operations, acquired ConsumerNet, a provider of opt-ine-mail marketing solutions, for $52 milli...
View articleRespond.com named Lot21 as its interactive AOR for creativedevelopment, media planning and online branding. Read More...
View articleGerman online marketing company 1&1 AG & Co. acquiredNetAd SA, a Norwegian Internet advertisingfirm, to expand its European online advertising network...
View articleEveryone on the web these days is publicity mad. PBS (called the Petroleum Broadcasting System in the 1970s, when all the big sponsors were oil compan...
View articleStartup online ad tracking service AdRelevance signed beta customers thatinclude McCann/Anderson & Lembke, OgilvyOne, Deutsche, TeamOne, Dahlin SmithW...
View articleWeb marketing solutions provider AdKnowledge launched a new servicecalled eAnalytics, combining new data mining tools with the company'sexisting audie...
View articleCursor technology company Comet Systems launched CometZone, a site that provides Web userswith free tools to transform the "arrow" cursor on their Web...
View articleDoubleClick Inc. formed a strategicalliance with e-business marketing company Mediaplex Inc. "to bridge the gap betweennon-personally identifiable onl...
View articlePermission e-mail marketing service YesMail.com added MapQuest, EarthWeb and Cybergold to its member network. Read More...
View articleMedical and health information site adam.com signed to outsource its ad sales tothe 24/7 Media Network, in the health channel. Read More...
View articleNovaWeb.com introduced a technology thatenables ad content to be delivered while users are connecting to the Internet. Read More...
View articleThe most clicked-upon banner for the week ending Aug. 1 was Webshots' ad, which had a 9.5 percent CTR,according to Nielsen//NetRatings. Read More...
View articleVideoYellowPagesUSA.com, a division of infoUSA, said that due to "theoverwhelming success" of its test marketing in Omaha, it has decided toexpand its...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleInteractive Pictures Corp., a provider ofimmersive imaging for the Internet, has been selected by TicketmasterOnline-CitySearch to deliver IPIX images...
View articleCosmetics site eve.com launched a national advertisingcampaign using delicate representations from nature to convey high-end beautyand portray eve.com...
View articleNo court has ever held that a hyperlink is illegal, or can be enjoined by the site being linked. Hyperlinks are, after all, part of the nature of the ...
View articleModem Media.Poppe Tyson was selectedto plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times ofLondo...
View articleAdForce Inc. , a provider of centralized,outsourced ad management and delivery services, signed an agreement with Language Force Inc., a technologydev...
View articleInfonautics Inc. and ESPN The Magazine signed a direct marketing agreement in conjunction with Infonautics' latestonline information service, Sports S...
View articleInteractive agency Modem Media.Poppe Tyson Inc. reportedsecond-quarter net income of $581,000, compared to a loss of $768,000 in thesame period a year...
View articleShowstar Online.com Inc. selectedhigh-tech public relations agency Neale-May & Partners and advertisingagency Bozell Worldwide to promote the launch o...
View articleCosmoz.com signed an exclusive advertisingagreement with 24/7 Media to generate traffic and adrevenue for the Cosmoz.com site and its network, includi...
View articleHealthcare information provider WebMD Inc. launch a global branding effortand named Ogilvy & Mather Worldwide as its adagency of record. Read More...
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