With "Extended Web" service, measurement giant also unveils a GRP equivalency metric and the ability to size up reach for "publisher ad packages." Rea...
View articleCites privacy concerns but doesn't rule out data-driven advertising. Read More...
View articleBest practices documents and a video ad serving template target "operational inefficiencies" in online ad ecosystem. Read More...
View articleTime Inc. interactive president Ned Desmond leaves under broad restructuring; Media Logic hires Michael Smith. Read More...
View articleValueClick already warned investors back in July that it's performance for the rest of the year would suffer owing to a number of factors Read More...
View articleLinkedIn 's getting more connected. The business networking site is making a dozen or so applications available to LinkedIn members. Of potential inte...
View articlePartners launch site to solicit ideas on what the ideal computer would look like Read More...
View articleContextual analysis firm chalks up job cuts to hurting economy. Read More...
View articleThis Halloween Hewlett-Packard asks "What haunts your data center?" Read More...
View articleMolecular builds a Web site for the Game Show Network; HealthCentral names a president/COO. Read More...
View articleIt's been interesting to watch the responses to ClickZ's layoff tracker , which tallies job losses in the digital media and marketing landscape Read M...
View articleAs analyst firms lower their predictions for Web ad revenues this year, local online ad spending might come in higher than originally anticipated by y...
View articleA new report predicts 60 percent of home and trade services firms will have an online presence in the next 2 to 4 years, up from just 33 percent now. ...
View articleOnline advertisers and publishers are venturing into uncharted territory and need to take a scientific approach to emerging media that will require ne...
View articleAtmosphere BBDO names executive director of production; John Rabasa joins Publicis Modem & Dialog, and HipCricket builds a WAP site for the next "Got ...
View articleCurious about how online media influences consumer behavior? Google and WPP are Read More...
View articleGoogle, Yahoo and Microsoft have signed an industry code of ethics designed to safeguard human rights and freedom of speech online Read More...
View articleRecession got you down? Been laid off or downsized? One man, Joel Moss Levinson, has earned over $200,000 in cash and prizes, becoming the king of CGM...
View articleAOL's online video player heads to the digital junkyard, sharing the same fate as the vinyl record player Read More...
View articleBloggers seen as an authority on a topic, thus creating a relationship with consumers, according to study. Read More...
View articleOrbitz hires CMO; Island Def Jam retains Quattro Wireless, and Organic names a new VP of marketing. Read More...
View articleIn light of the economic downturn, will online ad spending continue to climb? Henry Blodget, editor-in-chief of the Silicon Alley Insider, posed that ...
View articleGigya hires display ad vet to top spot shortly after securing $11 million funding round. Read More...
View articleTargets mobile ads to users of the device. Read More...
View articleCrispy Gamer hopes to overcome claims of bias in reviews by simply barring game industry advertisers. Read More...
View articleThis month's top 10 search terms in 10 categories by search volume. Read More...
View articleAmong Microsoft's diverse revenue streams, its display ad business is the most vulnerable to economic conditions Read More...
View article