Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming...
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View articleWhen managing ad campaigns in small markets, it can be difficult to obtain statistically significant conclusions. Here's how to overcome that obstacle...
View articleWhen localizing content for an international audience, be sure to consider your customer's language, the use of jargon, and correct spelling. Read Mor...
View articleU.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Read More...
View articleThinking is no longer needed with Google Instant controlling your searches. Read More...
View articleBant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena. Read More...
View articleHow will Google Instant impact search marketing and how should marketers prepare? Read More...
View articleThe Democratic Senatorial Campaign Committee is hoping people searching for information on the Delaware tea partier will want to "Stop the Tea Party."...
View articleNielsen and comScore disagree over Bing's recent growth in market share. Read More...
View articleA tale of two companies with online reputation problems in China. Read More...
View articleWant to fully in-source paid search? First, consider these factors. Read More...
View articleGoogle Instant serves as a reminder why website performance is important. Here are five tools that will assist you. Read More...
View articleYahoo is unseated as the No. 2 search provider after a year of steady declines. Read More...
View articleIf Google succombs to the Aniston effect, it will be our fault. Read More...
View articleMany hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at...
View article27 questions you need to know about your potential vendor. Read More...
View articleIf you optimize highly targeted digital direct response campaigns, conversations, and other buy cycle functions, you are the future. The last of a fou...
View articleNew interface will show a rapid sequence of ads per query, leading Google to update its definition of an ad impression. Read More...
View articleHave you opened a new adCenter account yet? Here's why you need to get started ASAP. Read More...
View articleDo you want to know which gender or age group searches for a key phrase more? This free tool can assist. Read More...
View articleGoogle will supply search results and search ads across AOL properties until at least 2015. Read More...
View articleSome businesses blindly spend money on paid search advertising without giving any thought to search engine optimization. Here's why they are throwing ...
View articleQuestions from the search industry and how to shift their focus in the right direction. Read More...
View article25 things to remember to do and not do for your PPC and SEO campaigns. Read More...
View articlePart 3 of a series on building marketing information assets. Read More...
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