Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Asia

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics ...

14y Adaline Lau

Exec Moves & Industry Roundup: Reprise Media, ...

Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Read More...

View article
Facebook Takes Another Step to Compete in Search
Search

Facebook Takes Another Step to Compete in Search

14y Miranda Miller

Facebook Takes Another Step to Compete in Search

Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search...

View article
Paid Search Marketing – The (other) Leanest Line Item in the Media Plan
Asia

Paid Search Marketing – The (other) Leanest Line Item in the Media Plan

14y Prabhvir Sahmey

Paid Search Marketing – The (other) Leanest Line I...

10 myths to paid search marketing every brand marketer should pay attention to. Read More...

View article
5 Steps to Shift from Silo to Integrated Search Marketing
Asia

5 Steps to Shift from Silo to Integrated Search Marketing

14y Motoko Hunt

5 Steps to Shift from Silo to Integrated Search Ma...

Consider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort. Read More...

View article
Bing Wants to Be Big Search Engine on Campus
Search

Bing Wants to Be Big Search Engine on Campus

14y Kate Kaye

Bing Wants to Be Big Search Engine on Campus

Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to col...

View article
Microsoft Renames AdCenter Bing Ads
Paid Search

Microsoft Renames AdCenter Bing Ads

14y Rosalie Marshall

Microsoft Renames AdCenter Bing Ads

Microsoft and Yahoo rename advertising activities under a collective brand name. Read More...

View article
Baidu Conference 2012: Cloud, Big Data, and Mobile in China
Asia

Baidu Conference 2012: Cloud, Big Data, and Mobile in China

14y Adaline Lau

Baidu Conference 2012: Cloud, Big Data, and Mobile...

Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent...

View article
How to Conduct a Successful PPC Campaign for Asia
Asia

How to Conduct a Successful PPC Campaign for Asia

14y Christian Arno

How to Conduct a Successful PPC Campaign for Asia

A well-researched paid search campaign can boost sales and increase brand awareness but consider these issues when reaching out to markets in Asia. Re...

View article
Microsoft Bing Goes Toe-to-Toe Against Google
Paid Search

Microsoft Bing Goes Toe-to-Toe Against Google

14y Thom Craver

Microsoft Bing Goes Toe-to-Toe Against Google

Microsoft is on a quest to change perception about Bing in a challenge to Google. Read More...

View article
Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 2
Asia

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 2

14y Vivek Bhargava

Succeed in Digital: Do You Have the Balls to Throw...

Six actionable tips on how to succeed in digital. Read More...

View article
Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1
Asia

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1

14y Vivek Bhargava

Succeed in Digital: Do You Have the Balls to Throw...

Let me elaborate on the Cannon Ball strategy through some experiences. Read More...

View article
Advanced Analytics in Paid Search Marketing
Asia

Advanced Analytics in Paid Search Marketing

14y Prabhvir Sahmey

Advanced Analytics in Paid Search Marketing

Consider this approach to improve ROI for your paid search campaigns. Read More...

View article
Quick Tour of Google Mountain View HQ - [Gallery]
Asia

Quick Tour of Google Mountain View HQ - [Gallery]

14y Adaline Lau

Quick Tour of Google Mountain View HQ - [Gallery]

An inside look at Google's campus. Read More

View article
The Search Guys vs. Display Performance Marketing
Asia

The Search Guys vs. Display Performance Marketing

14y Prabhvir Sahmey

The Search Guys vs. Display Performance Marketing

Given the experience in handling bid management tools, would search specialists be able to manage display ads as well? Read More...

View article
Playing the Long Game in Search
Search

Playing the Long Game in Search

14y Chris Copeland

Playing the Long Game in Search

In companies, just like with ballplayers, the ability to stand the test of time and build something bigger and lasting is what defines greatness. Read...

View article
Aegis Bolsters Digital Media and Search in China via Local Ventures
Asia

Aegis Bolsters Digital Media and Search in China via Local Ventures

14y Adaline Lau

Aegis Bolsters Digital Media and Search in China v...

Aegis signed a majority stake in Adsit to beef its search-driven e-commerce capability under iProspect China. Read More...

View article
Digital Differentiation and Doing More Than Just Owning a Hammer
Search

Digital Differentiation and Doing More Than Just Owning a Hammer

14y Chris Copeland

Digital Differentiation and Doing More Than Just O...

A tool left in the hands of someone unable to understand that everyone has tools is a waste. Read More...

View article
It's About Time to Go Mobile
Asia

It's About Time to Go Mobile

14y Luke Janich

It's About Time to Go Mobile

Setting up a mobile campaign on Google? Consider these best practices. Read More...

View article
In Memoriam: ClickZ Contributor Ron Jones
Search

In Memoriam: ClickZ Contributor Ron Jones

14y Team ClickZ

In Memoriam: ClickZ Contributor Ron Jones

Marketing colleagues commemorate the life of ClickZ Experts columnist Ron Jones. Read More...

View article
Applying the Principles of Economics in Paid Search
Asia

Applying the Principles of Economics in Paid Search

14y Mark Kum

Applying the Principles of Economics in Paid Searc...

Four examples of how the principles of economics can be applied to paid search. Read More...

View article
Bid Management Tools and Technology
Analytics

Bid Management Tools and Technology

14y Prabhvir Sahmey

Bid Management Tools and Technology

Here's a quick checklist if you're considering to go beyond automation. Read More...

View article
China Internet Scene: A Whole Different World!
Asia

China Internet Scene: A Whole Different World!

14y Karen Ho

China Internet Scene: A Whole Different World!

Chinese Internet is not complicated. Remember, it is a seller's market. Read More...

View article
Help Wanted: Casinos Seek Digital Experience
Asia

Help Wanted: Casinos Seek Digital Experience

14y Chris Wieners

Help Wanted: Casinos Seek Digital Experience

Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Read More...

View article
Where Is Search Heading? Check the Map
Search

Where Is Search Heading? Check the Map

14y Chris Copeland

Where Is Search Heading? Check the Map

For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Read More...

View article
Baidu Search Marketing Tools for China
Asia

Baidu Search Marketing Tools for China

14y Gordon Choi

Baidu Search Marketing Tools for China

Before kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools. Read More...

View article
Going Non-English: A Look at Chinese Search and Social Listening
Analytics

Going Non-English: A Look at Chinese Search and Social Listening

14y Yean Cheong

Going Non-English: A Look at Chinese Search and So...

With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified versi...

View article
Google+ Local - 4 Things You Need to Know [Video]
Search

Google+ Local - 4 Things You Need to Know [Video]

14y Sage Lewis

Google+ Local - 4 Things You Need to Know [Video]

If you are a business or organization, you are now in Google+. Welcome! Read More...

View article
1 10 11 12 13 14 55