Web Analytics in the Eyes of China's Small and Medium Enterprises
Analytics

Web Analytics in the Eyes of China's Small and Medium Enterprises

15y Michael Xu

Web Analytics in the Eyes of China's Small and Med...

China's SME sector is growing rapidly but the use of analytics is still nascent. Here's why. Read More...

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Will Facebook Ever Make More Money Than Google?
Asia

Will Facebook Ever Make More Money Than Google?

15y Arun Kumar

Will Facebook Ever Make More Money Than Google?

Google's earnings report reveals advertisers are sticking to basics - accountability and performance get the ad dollars. Read More...

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Google.com Becomes a Home For House Ads
Media

Google.com Becomes a Home For House Ads

15y Christopher Heine

Google.com Becomes a Home For House Ads

Leverages big homepage traffic to promote "Search Stories." Read More...

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Google Yanks Some Search Referral Data, Angering Marketers
Search

Google Yanks Some Search Referral Data, Angering Marketers

15y Zachary Rodgers

Google Yanks Some Search Referral Data, Angering M...

Keyword data for logged in users will no longer be transferred to websites. Read More...

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It's the Conversion, Stupid
Search

It's the Conversion, Stupid

15y Sage Lewis

It's the Conversion, Stupid

If you are determining your paid search metrics by numbers other than conversions, you need to pay attention. Read More...

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4 Tools for Conducting Keyword Research on YouTube
Search

4 Tools for Conducting Keyword Research on YouTube

15y Ron Jones

4 Tools for Conducting Keyword Research on YouTube

For those engaging in video marketing, researching YouTube with keyword research will provide you with innovative ways to direct and manage your campa...

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Google Expects $2.5 Billion in Mobile Ad Revenue This Year
Display Advertising

Google Expects $2.5 Billion in Mobile Ad Revenue This Year

15y Zachary Rodgers

Google Expects $2.5 Billion in Mobile Ad Revenue T...

Growth is led by mobile search activity. Read More...

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Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data
Asia

Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data

15y Adaline Lau

Yahoo's Shashi Seth on the Future of Search, Mobil...

Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: "Answers, not links". Read More...

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Are We Writing Off Google+ too Early?
Asia

Are We Writing Off Google+ too Early?

15y Vivek Bhargava

Are We Writing Off Google+ too Early?

Google+ is here to stay. Here are eight reasons why. Read More...

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Inside Google's Debate Over Search Retargeting
Search

Inside Google's Debate Over Search Retargeting

15y Zachary Rodgers

Inside Google's Debate Over Search Retargeting

Google sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why. Read More...

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The Common Characteristic of Winning Digital Companies
Search

The Common Characteristic of Winning Digital Companies

15y Chris Copeland

The Common Characteristic of Winning Digital Compa...

According to Google, the company doesn't have better algorithms...just more data. Read More...

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Tips for Selecting Your Search Agency
Asia

Tips for Selecting Your Search Agency

15y Antony Yiu

Tips for Selecting Your Search Agency

Follow these five guidelines to evaluate if your search agency is doing a good job or not. Read More...

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The Big Thing in Japan: Mobile SNS and Games
Asia

The Big Thing in Japan: Mobile SNS and Games

15y Shohei Shimoda

The Big Thing in Japan: Mobile SNS and Games

An overview of mobile SNS sites Gree and Mobage in Japan. Read More...

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This Diwali, Integrate Search and Social to Boost Promotions
Asia

This Diwali, Integrate Search and Social to Boost Promotions

15y Shourya Ray Chaudhuri

This Diwali, Integrate Search and Social to Boost ...

With the Festival of Lights around the corner, here's how to integrate search and social to amplify your promotional efforts in India. Read More...

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Key Tips for Better Website Usability
Search

Key Tips for Better Website Usability

15y Ron Jones

Key Tips for Better Website Usability

How you can fortify your website and fix usability issues. Read More...

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Win Back My Love, Yahoo
Search

Win Back My Love, Yahoo

15y Sage Lewis

Win Back My Love, Yahoo

Five easy steps that Yahoo needs to take to get itself out of its death spiral. Read More...

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3 Steps for Developing an Online Reputation Management Strategy
Search

3 Steps for Developing an Online Reputation Management Strategy

15y Ron Jones

3 Steps for Developing an Online Reputation Manage...

How can you set up the right strategy to help protect your brand from negative influences? Read More...

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In-House SEM: 5 Factors to Consider
Asia

In-House SEM: 5 Factors to Consider

15y Gordon Choi

In-House SEM: 5 Factors to Consider

A comprehensive evaluation if you should stop outsourcing and bring your paid search efforts in-house. Read More...

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Why Retailers' 'Ho Ho Ho' May Be an "Oh, No!" Without Mobile SEO
Search

Why Retailers' 'Ho Ho Ho' May Be an "Oh, No!" Without Mobile SEO

15y Chris Copeland

Why Retailers' 'Ho Ho Ho' May Be an "Oh, No!" With...

For marketers to make the most of the holiday season, it is important to produce a compelling response via an optimized mobile experience. Read More...

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Yahoo Algorithm Change to Take Effect in India
Asia

Yahoo Algorithm Change to Take Effect in India

15y Adaline Lau

Yahoo Algorithm Change to Take Effect in India

Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Read More...

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iCrossing Buys Hispanic Agency Wallaby Group
Marketing

iCrossing Buys Hispanic Agency Wallaby Group

15y Zachary Rodgers

iCrossing Buys Hispanic Agency Wallaby Group

Wallaby has roots in search and offices in five countries, including Spain. Read More...

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Forrester Predicts Daily Deals Will Die
Media

Forrester Predicts Daily Deals Will Die

15y Anna Maria Virzi

Forrester Predicts Daily Deals Will Die

Search marketing share will shrink as display advertising rallies. Read More...

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Sting Operation Led to Google's $500M Pharma Ad Settlement with DOJ
Healthcare & Pharma

Sting Operation Led to Google's $500M Pharma Ad Settlement with DOJ

15y Kate Kaye

Sting Operation Led to Google's $500M Pharma Ad Se...

Google coughed up $500 million to the U.S. Justice Department to settle an illegal pharmacy advertising case. Read More...

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What .Soda and Other New TLDs Could Mean for Search
Search

What .Soda and Other New TLDs Could Mean for Search

15y Susan Kuchinskas

What .Soda and Other New TLDs Could Mean for Searc...

Implications of new top level domains for natural search and SEO. Read More...

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Google+ Coming to Search Results Near You
Search

Google+ Coming to Search Results Near You

15y Sage Lewis

Google+ Coming to Search Results Near You

Google continues to blur the lines of what search engine marketing truly is with the introduction of Google+ results being included in search results....

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Marketers From Japan Differ Over Facebook's Potential
Asia

Marketers From Japan Differ Over Facebook's Potential

15y Adaline Lau

Marketers From Japan Differ Over Facebook's Potent...

At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree. Read More...

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Google Dynamic Search Ads – A Double Edged Sword
Asia

Google Dynamic Search Ads – A Double Edged Sword

15y Shourya Ray Chaudhuri

Google Dynamic Search Ads – A Double Edged Sword

Google is introducing a new process of capturing long-tail keywords that promises higher traffic, but are these users who you want to target? Read Mor...

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