Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy
Media

Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy

16y Christopher Heine

Location-Based Facebook: Marketers Optimistic, Yet...

Connected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns lo...

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Marin Software Looks Beyond Search
Data insights

Marin Software Looks Beyond Search

16y Susan Kuchinskas

Marin Software Looks Beyond Search

Search campaign platform integrates with Facebook and other channels. Read More...

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Social Media Requires You to Be Social to Be Successful
Social

Social Media Requires You to Be Social to Be Successful

16y Liana Evans

Social Media Requires You to Be Social to Be Succe...

Companies tend to forget that they need to actually go out and engage in their social media communities. Read More...

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Facebook: 'Live' Video Channel Will Not Be About Showbiz
Social

Facebook: 'Live' Video Channel Will Not Be About Showbiz

16y Christopher Heine

Facebook: 'Live' Video Channel Will Not Be About S...

The social site will launch 'Facebook Live' tonight with an America Ferrera interview. Read More...

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Delta Ticket Sales Set to Fly on Facebook, in Display Ads
Social

Delta Ticket Sales Set to Fly on Facebook, in Display Ads

16y Christopher Heine

Delta Ticket Sales Set to Fly on Facebook, in Disp...

The airline unveiled a flight bookings feature on Facebook and will unleash the same feature in display ads soon. Read More...

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Social Media and Executives Don't Mix
Social

Social Media and Executives Don't Mix

16y Erik Qualman

Social Media and Executives Don't Mix

Six reasons why executives struggle with social media, according to actual executives. Read More...

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4 Unexpected Benefits of User-Generated Content
Social

4 Unexpected Benefits of User-Generated Content

16y Sam Decker

4 Unexpected Benefits of User-Generated Content

Customer input can decrease customer service costs, improve product copy, reduce returns, and lead to better products. Read More...

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Facebook Tabs on Brand Pages to Shrink in Two Weeks
Social

Facebook Tabs on Brand Pages to Shrink in Two Weeks

16y Christopher Heine

Facebook Tabs on Brand Pages to Shrink in Two Week...

The social site blogged on Friday that the tabs - used by brands as marketing and sales channels - will shrink by 32 percent. Read More...

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Twitter Hires First Ad Sales Executives
Social

Twitter Hires First Ad Sales Executives

16y Douglas Quenqua

Twitter Hires First Ad Sales Executives

Twitter hired its first two ad sales executives, from Facebook and Yelp. Read More...

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Papa John’s Pizza Contest Pairs Social Media and R&D
Social

Papa John’s Pizza Contest Pairs Social Media and R&D

16y Joan Voight

Papa John’s Pizza Contest Pairs Social Media and R...

Pizza purveyor welcomes customers into R&D and marketing departments via Facebook and YouTube. Read More...

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UFC's 'Hide & Tweet' Effort Gets Knockout Results
Social

UFC's 'Hide & Tweet' Effort Gets Knockout Results

16y Christopher Heine

UFC's 'Hide & Tweet' Effort Gets Knockout Resu...

A recent tweet-up by the mixed martial arts org garnered 15 million impressions in a few hours. Read More...

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Adapt.ly to Manage Ads Across Multiple Social Networks
Display Advertising

Adapt.ly to Manage Ads Across Multiple Social Networks

16y Jack Marshall

Adapt.ly to Manage Ads Across Multiple Social Netw...

Company hopes to simplify the process of running ads across numerous social networks, and analyzing the resulting campaign performance data. Read More...

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Celebrity Video Biz Pins Hopes on Facebook Viral Effort
Media

Celebrity Video Biz Pins Hopes on Facebook Viral Effort

16y Christopher Heine

Celebrity Video Biz Pins Hopes on Facebook Viral E...

Cameo Stars is recruiting and paying consumer evangelists to push cameo-styled video offers. Read More...

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Big Brands Using Weekly Circulars on Facebook
Social

Big Brands Using Weekly Circulars on Facebook

16y Christopher Heine

Big Brands Using Weekly Circulars on Facebook

Walgreen's, JC Penney, and Staples are using ShopLocal circulars on Facebook. Read More...

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Small Business Gets Social
Social

Small Business Gets Social

16y Dave Evans

Small Business Gets Social

Some small companies that are proving they can hold their own in the social media marketing world. Read More...

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Facebook Is Testing Ratings and Reviews in Ads
Social

Facebook Is Testing Ratings and Reviews in Ads

16y Christopher Heine

Facebook Is Testing Ratings and Reviews in Ads

The site has characterized the test as experimental, as it tweaks ads to make them more social. Read More...

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Visa App Lets Friends Share Shopping Advice
Social

Visa App Lets Friends Share Shopping Advice

16y Christopher Heine

Visa App Lets Friends Share Shopping Advice

Barnes & Noble, Drugstore.com, and JCPenney have special offers in the app. Read More...

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Back-to-School, NFL Campaigns Tap Geo-Social Startup
Social

Back-to-School, NFL Campaigns Tap Geo-Social Startup

16y Christopher Heine

Back-to-School, NFL Campaigns Tap Geo-Social Start...

SCVNGR partners with Vikings, Patriots, and teen retailer Journeys. Read More...

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Levi's Targets Film Buffs With Gowalla, Watch Parties
Social

Levi's Targets Film Buffs With Gowalla, Watch Parties

16y Christopher Heine

Levi's Targets Film Buffs With Gowalla, Watch Part...

Jeans brand creates a nine-city geo-social program with Alamo Drafthouse. Read More...

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New Ripple6 Units Put Social Conversations in Display Ads
Data insights

New Ripple6 Units Put Social Conversations in Display Ads

16y Douglas Quenqua

New Ripple6 Units Put Social Conversations in Disp...

Second company this week to debut a display product incorporating social media content. Read More...

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StrongMail Rolls Up Social Media Play
Data insights

StrongMail Rolls Up Social Media Play

16y Susan Kuchinskas

StrongMail Rolls Up Social Media Play

E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency. Read More...

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Disney to Buy Playdom, Latest Sign of Its Social Media Embrace
Social

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace

16y Kate Kaye

Disney to Buy Playdom, Latest Sign of Its Social M...

From Twitter discounts to Facebook games, Disney is making waves in the social media sphere. Read More...

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New Videos Extend 'Ford Fiesta Movement'
Social

New Videos Extend 'Ford Fiesta Movement'

16y Ken Liebeskind

New Videos Extend 'Ford Fiesta Movement'

Social campaign launched last year is extended with eight new videos starring YouTube celebs. Read More...

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StrongMail Rolls Up Social Media Play
Social

StrongMail Rolls Up Social Media Play

16y Susan Kuchinskas

StrongMail Rolls Up Social Media Play

E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency. Read More...

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5 Reasons Why Ford Continues to Kick Butt
Social

5 Reasons Why Ford Continues to Kick Butt

16y Liana Evans

5 Reasons Why Ford Continues to Kick Butt

Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Read More...

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Less Facebook Time for U.S. Users in June
Data insights

Less Facebook Time for U.S. Users in June

16y Jack Marshall

Less Facebook Time for U.S. Users in June

Despite a drop in time spent with the site, Facebook's unique audience continues to grow. Read More...

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New Buzzlogic Units Let Advertisers Match Consumers With Content
Display Advertising

New Buzzlogic Units Let Advertisers Match Consumers With Content

16y Douglas Quenqua

New Buzzlogic Units Let Advertisers Match Consumer...

Advertisers select keywords that populate ads with relevant content. Read More...

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