Why Facebook Storefronts Fail
Social

Why Facebook Storefronts Fail

14y Anna Maria Virzi

Why Facebook Storefronts Fail

Executives from startups contend that commerce can succeed on social networks, but requires new approaches. Read More...

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Deals Site Flies High at Fashion Week, Focuses on Social
Social

Deals Site Flies High at Fashion Week, Focuses on Social

14y Christopher Heine

Deals Site Flies High at Fashion Week, Focuses on ...

Ideeli has found its niche at the glamorous industry show. Read More...

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AKQA Builds Social Catalog for Gap's Fashions
Social

AKQA Builds Social Catalog for Gap's Fashions

14y Lisa Lacy

AKQA Builds Social Catalog for Gap's Fashions

Styld.by lets users easily share looks that include Gap clothes. Read More...

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Facebook Tests New Actions in Sponsored Stories
Social

Facebook Tests New Actions in Sponsored Stories

14y Christopher Heine

Facebook Tests New Actions in Sponsored Stories

Social context ads appear ripe for new verbs, more nuanced meanings. Read More...

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4 Brands Show How They Use Google+ in Asia
Social

4 Brands Show How They Use Google+ in Asia

14y Adaline Lau

4 Brands Show How They Use Google+ in Asia

McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Read More...

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LivingSocial Opens Lavish Events Center
Social

LivingSocial Opens Lavish Events Center

14y Christopher Heine

LivingSocial Opens Lavish Events Center

Washington, D.C. hub is a gathering place for merchants and consumers. Read More...

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Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies
Social

Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies

14y Joan Voight

Local Deli Zingerman's Uses Facebook, Bacon to Win...

A $40M empire strives for online version of physical store experiences. Read More...

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'Don't Be Evil'…3 Steps to Being Good
Social

'Don't Be Evil'…3 Steps to Being Good

14y Cathy Halligan

'Don't Be Evil'…3 Steps to Being Good

Being good is simple with accountability, easy content generation, and easy sharing. Read More...

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The New Discipline of Engagement Planning
Social

The New Discipline of Engagement Planning

14y Alisa Leonard

The New Discipline of Engagement Planning

Engagement planning brings clarity, protocol, and a degree of predictiveness to what has otherwise been thought of as a chaotic way to market. Read Mo...

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Facebook-Based Loyalty Program to be Tested by Major Chains
Social

Facebook-Based Loyalty Program to be Tested by Major Chains

14y Christopher Heine

Facebook-Based Loyalty Program to be Tested by Maj...

Taco Bell, Dunkin' Donuts, Quiznos, and Red Robin give Plink a whirl. Read More...

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Amex's Digital Wallet Goes to China
Media

Amex's Digital Wallet Goes to China

14y Christopher Heine

Amex's Digital Wallet Goes to China

The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Read More...

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Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards
Financial Services

Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards

14y Janice Diner

Facebook Social Commerce Gets Game With Points, Lo...

How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Read More...

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The Future Is Free*
Social

The Future Is Free*

14y Andy Chang

The Future Is Free*

Gift marketing can be a powerful promotion tool enhanced by social media. Here are three tips for marketers. Read More...

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Is Google Taking Your Traffic?
Social

Is Google Taking Your Traffic?

14y Cathy Halligan

Is Google Taking Your Traffic?

A look back and a look ahead at Google's growing role in e-commerce. How marketers can prepare. Read More...

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IKEA Wants Facebook Fans to Bring Friends to Stores
Social

IKEA Wants Facebook Fans to Bring Friends to Stores

14y Christopher Heine

IKEA Wants Facebook Fans to Bring Friends to Store...

Retailer's early 2012 effort combines individual stores with like-gating and philanthropy. Read More...

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Socialize the Commerce Experience
Social

Socialize the Commerce Experience

14y Janice Diner

Socialize the Commerce Experience

It is not enough to simply add a shopping tab in Facebook. Read More...

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Facebook Tests Couponing Ads
Social

Facebook Tests Couponing Ads

14y Christopher Heine

Facebook Tests Couponing Ads

It's a premium-level unit being trialed by a limited number of brands. Read More...

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Google's Big Bets: YouTube Premium Content and +Pages
Social

Google's Big Bets: YouTube Premium Content and +Pages

14y Alisa Leonard

Google's Big Bets: YouTube Premium Content and +Pa...

What the recent Google and YouTube announcements mean for marketers. Read More...

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Zappos Runs '12 Days of Twitter' for Holidays
Social

Zappos Runs '12 Days of Twitter' for Holidays

14y Christopher Heine

Zappos Runs '12 Days of Twitter' for Holidays

Though @Zappos account collects cobwebs. Read More...

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Groupon's Big Deal: Worldwide Trip for $10K and $20K
Marketing

Groupon's Big Deal: Worldwide Trip for $10K and $20K

14y Christopher Heine

Groupon's Big Deal: Worldwide Trip for $10K and $2...

Flights to stop at Paris, Beijing, and other international destinations. Read More...

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What Should Online Retailers Wish for This Holiday Season?
Social

What Should Online Retailers Wish for This Holiday Season?

14y Cathy Halligan

What Should Online Retailers Wish for This Holiday...

Success in understanding social referral traffic will determine the future winners and losers in e-commerce. Read More...

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Traveling in the Age of Facebook Open Graph
Social

Traveling in the Age of Facebook Open Graph

14y Janice Diner

Traveling in the Age of Facebook Open Graph

The opportunity to build great travel brand experiences with purpose is now. Read More...

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Groupon Deals $1 Lunches in 25 Cities
Social

Groupon Deals $1 Lunches in 25 Cities

14y Christopher Heine

Groupon Deals $1 Lunches in 25 Cities

Some proceeds will go to yuletide charity. Read More

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Google+ Launches Brand Pages, and Yes You Should Care
Social

Google+ Launches Brand Pages, and Yes You Should Care

14y Alisa Leonard

Google+ Launches Brand Pages, and Yes You Should C...

A much-anticipated product promises to have a direct impact on search visibility and social engagement. Read More...

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Radio Shack's Holiday Marketing Focused on 'So Right'
Social

Radio Shack's Holiday Marketing Focused on 'So Right'

14y Christopher Heine

Radio Shack's Holiday Marketing Focused on 'So Rig...

Social and mobile efforts play off "so wrong" gift giving. Read More...

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Groupon Before IPO: A Marketing Timeline
Social

Groupon Before IPO: A Marketing Timeline

14y Christopher Heine

Groupon Before IPO: A Marketing Timeline

Deals giant has had more marketing triumphs than setbacks. Read More...

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REI Runs First-Ever National Google 'Offer'
Social

REI Runs First-Ever National Google 'Offer'

14y Christopher Heine

REI Runs First-Ever National Google 'Offer'

Google's move comes one day ahead of Groupon IPO. Read More...

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