The Online Publishers Association's survey finds voters increasingly turning online for information, as political campaigns begin to grasp the Web's p...
View articleOpen and click-through rates hold steady, as legitimate e-mail marketers fight off the detrimental effects of spam. Read More...
View articleEarly figures from publishers show second straight quarterly increase in two years. Read More...
View articlePersonalized mail was the best method for tapping American generosity, while the Internet ranked lower than telemarketing. Read More...
View articleThe false-positive rate declines slightly in the first half of the year but remains high. Read More...
View articleThanks to meteoric growth in paid listings and a revival of interest in traditional Internet ads, the researcher forecasts a $14.8 billion online ad i...
View articleA second-quarter ad-serving report shows that online ads continue to increase in size and dynamism. Read More...
View article2003's U.S. online ad spending is expected to rival the figures from the Internet boom days of 2000. Read More...
View articleInternet users that have a connection with a particular site are more likely to transfer those feelings toward the site's advertisers, according to re...
View articleA Consumers Union study finds consumers unaware of search-marketingpractices are surprised, and even feel deceived, when told how paid listings work. ...
View articleJupiter Research finds spending is still small, but marketers are missing a golden opportunity. Read More...
View articleAn examination of the top U.S. government Web sites revealed application integrity failures on more than two-thirds. Read More...
View articlePaid search and the big players powered the online ad market in 2002, setting the stage for a broader recovery in 2003. Read More...
View articleThe Web's most vilified ad format is 13 times more effective at generating clicks and conversions than a standard banner, according to research. Read ...
View articleA mouse in one hand and a remote control in the other indicate a need for a multimedia marketing mixture. Read More...
View articleWhile 2002's total online ad revenue indicated a 17 percent decrease over 2001, the year wasn't as bad as it seemed. Read More...
View articleDespite bright signs from the paid content market, media houses will still generate the bulk of revenues from online advertising. Read More...
View articleResearch from Nielsen//NetRatings shows the top 100 advertisers' messages made up 30 percent of ad impressions in 2002. Read More...
View articleThe top Web advertisers for the month, ranked by impressions. Read More...
View articleEvolving beyond late-night infomercials into big business, direct response television is a highly effective form of marketing, with a viewership of ne...
View articleThe Internet can have a major impact among light television viewers and buyers in the later purchase stages, researchers found. Read More...
View articleInternet traffic to SuperBowl.com broke records as more than 43 million households watched it on TV, but a portion of the viewers were only interested...
View articleAffiliate, or referral, programs have emerged as a valuable option for marketers suffering through online advertising woes, and those that cultivate l...
View articleIn its quarterly ad-serving report, DoubleClick says online advertisers are relying on larger ads and using more rich media. Read More...
View articleSure, you pay an agency, but don't sit back and relax (at least not if you want good results). Read More...
View articleDriven by corporate profits, retail sales, and consumer disposable income, the advertising industry could be poised for successive years of growth. Re...
View articleThe advertising format is expected to steadily increase – from 6 percent of total ad spending in 2002 to 22 percent in 2007. Read More...
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