Simultaneous Web and TV Use Rockets 72 Percent
Ad Industry Metrics

Simultaneous Web and TV Use Rockets 72 Percent

21y Rob McGann

Simultaneous Web and TV Use Rockets 72 Percent

The forecast calls for more integrated multichannel ad campaigns. Read More...

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Report: Local Online Ad Spend to Rise 46 Percent in '05
Ad Industry Metrics

Report: Local Online Ad Spend to Rise 46 Percent in '05

21y Rob McGann

Report: Local Online Ad Spend to Rise 46 Percent i...

Leading spending categories include general merchandise, financial services, and healthcare. Read More...

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Holiday E-mail Campaigns Receive Mixed Report
Ad Industry Metrics

Holiday E-mail Campaigns Receive Mixed Report

21y Rob McGann

Holiday E-mail Campaigns Receive Mixed Report

Majority of consumers express conflicted reactions to e-mail marketing. Read More...

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Broadband: High Speed, High Spend
Audience

Broadband: High Speed, High Spend

21y Rob McGann

Broadband: High Speed, High Spend

The Web, revved. Over half of U.S. home Internet connections are high-speed, with even faster broadband adoption abroad. Read More...

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Are Search Ads the Web’s Infomercials?
Data insights

Are Search Ads the Web’s Infomercials?

21y Rob McGann

Are Search Ads the Web’s Infomercials?

Only one out of six Internet users can distinguish between paid and organic search listings. Read More...

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Spam Slams E-Mail and Even Web Use
Ad Industry Metrics

Spam Slams E-Mail and Even Web Use

21y Rob McGann

Spam Slams E-Mail and Even Web Use

Consumers blame vendors, ISPs... and themselves. Read More...

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Web-to-Store Consumers Spend, Shop More at Local Stores
Audience

Web-to-Store Consumers Spend, Shop More at Local Stores

21y Rob McGann

Web-to-Store Consumers Spend, Shop More at Local S...

Marketers may wish to bulk up on informational thrust of campaigns. Read More...

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RFID Tag Market to Swell Tenfold by 2009
Ad Industry Metrics

RFID Tag Market to Swell Tenfold by 2009

21y Rob McGann

RFID Tag Market to Swell Tenfold by 2009

Cartons and consumer products cited as key growth verticals. Read More...

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Recap: Holidays Reveal Longer Online Buying Cycle
Ad Industry Metrics

Recap: Holidays Reveal Longer Online Buying Cycle

21y Rob McGann

Recap: Holidays Reveal Longer Online Buying Cycle

This holiday season, Internet marketers banked on shoppers searching earlier and buying later. Read More...

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Phishing Attacks Surge in Last Six Months
Data insights

Phishing Attacks Surge in Last Six Months

21y Rob McGann

Phishing Attacks Surge in Last Six Months

More sophisticated Trojans proliferate. Read More

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The Deadly Duo - Spam and Viruses - 2004 Year-End Recap
Data insights

The Deadly Duo - Spam and Viruses - 2004 Year-End Recap

21y Rob McGann

The Deadly Duo - Spam and Viruses - 2004 Year-End ...

Concerns over spam's costs and Trojans take higher profile. Read More...

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Experts: Devastating U.S. Cyber-Attack Within 10 Years
Ad Industry Metrics

Experts: Devastating U.S. Cyber-Attack Within 10 Years

21y Rob McGann

Experts: Devastating U.S. Cyber-Attack Within 10 Y...

Threat of future terrorist activity likely to increase government and corporate surveillance. Read More...

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Euro Online Advertising Up and Rising
Ad Industry Metrics

Euro Online Advertising Up and Rising

21y Rob McGann

Euro Online Advertising Up and Rising

After a healthy 2004, this year is expected to be even more robust. Read More...

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Most Active Web Users are Young, Affluent
Audience

Most Active Web Users are Young, Affluent

21y Rob McGann

Most Active Web Users are Young, Affluent

The majority of young, affluent Web users are male, on broadband, and "super net vets." Read More...

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Internet Edges Out Family Time More Than TV Time
Audience

Internet Edges Out Family Time More Than TV Time

21y Rob McGann

Internet Edges Out Family Time More Than TV Time

Yet Web users spend twice as much time online as watching TV. A detailed look at U.S. Internet usage and demographics. Read More...

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Study: Magazines Risk Losing Core CPG Advertisers to Web
Ad Industry Metrics

Study: Magazines Risk Losing Core CPG Advertisers to Web

21y Rob McGann

Study: Magazines Risk Losing Core CPG Advertisers ...

JupiterResearch study sees 'serious cannibalization potential' for women's magazines, newspaper home sections, and TV programs. Read More...

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Blog Readership Surged 58 Percent in 2004
Audience

Blog Readership Surged 58 Percent in 2004

21y Rob McGann

Blog Readership Surged 58 Percent in 2004

Pew study also profiles bloggers, and says RSS aggregation is a wave of the future for online information consumption. Read More...

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Wireless Data Revenues Top $4 Billion in 2004
Data insights

Wireless Data Revenues Top $4 Billion in 2004

21y Rob McGann

Wireless Data Revenues Top $4 Billion in 2004

The Yankee Group projects the market will reach $14 billion by 2008. Read More...

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Home Web Use by Country, November 2004
Audience

Home Web Use by Country, November 2004

21y Rob McGann

Home Web Use by Country, November 2004

France, the U.S., Japan, and Spain add close to 1 million users. Read More...

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Federal Government Upped IT Spending 60 Percent in '04
Ad Industry Metrics

Federal Government Upped IT Spending 60 Percent in '04

21y Rob McGann

Federal Government Upped IT Spending 60 Percent in...

Department of Homeland of Security creation part of a surge in Fed's tech spending. Read More...

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Pharmaceuticals Target Direct-to-Consumer Marketing in '05
Audience

Pharmaceuticals Target Direct-to-Consumer Marketing in '05

21y Rob McGann

Pharmaceuticals Target Direct-to-Consumer Marketin...

E-mail marketing, patient support programs, and paid search among key ramp-ups in advertising spending. Read More...

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Snapshot of the 2004 Online Holiday Shopper
Audience

Snapshot of the 2004 Online Holiday Shopper

21y Rob McGann

Snapshot of the 2004 Online Holiday Shopper

Surveys reveal e-spending increases, and other online holiday purchase demographics. Read More...

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Online Ad Spend Up $45 Million in October
Ad Industry Metrics

Online Ad Spend Up $45 Million in October

21y Rob McGann

Online Ad Spend Up $45 Million in October

Tech company media buying accounts for 25 percent of online advertising. Read More...

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Spam Suspicions Greater Than Realities
Data insights

Spam Suspicions Greater Than Realities

21y Rob McGann

Spam Suspicions Greater Than Realities

More than 85 percent of users believe e-newsletter publishers have spammed them. Read More...

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Study: SMBs Key Battleground in Employment Advertising
Audience

Study: SMBs Key Battleground in Employment Advertising

21y Rob McGann

Study: SMBs Key Battleground in Employment Adverti...

New report suggests job advertising, both on- and offline, is at the start of a highly competitive seven-year growth cycle. Read More...

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The Deadly Duo - Spam and Viruses - November 2004
Data insights

The Deadly Duo - Spam and Viruses - November 2004

21y Rob McGann

The Deadly Duo - Spam and Viruses - November 2004

Holiday season drives a higher than expected spike in spam volume. Read More...

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People Aged 55 and Up Drive U.S. Web Growth
Audience

People Aged 55 and Up Drive U.S. Web Growth

21y Rob McGann

People Aged 55 and Up Drive U.S. Web Growth

Aging baby boomers are a potentially huge online market. Read More...

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