Clean & Clear’s latest ad “knocks down” barriers with Transgender star
Acquisition

Clean & Clear’s latest ad “knocks down” barriers with Transgender star

11y Huw Jenkins

Clean & Clear’s latest ad “knocks down” barrie...

The LGBT community is calling the campaign a pivotal moment for transgender representation in media. Read More...

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5 best branded St Patrick's Day tweets
Acquisition

5 best branded St Patrick's Day tweets

11y Huw Jenkins

5 best branded St Patrick's Day tweets

St Patrick's Day is the time of year we all conveniently cherish some vague trace of Irish blood in the family. An excuse to drink like a leprechaun, ...

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Temptations launches crazy cat campaign
Acquisition

Temptations launches crazy cat campaign

11y Huw Jenkins

Temptations launches crazy cat campaign

Temptations is promoting its Snacky Mouse product with a...different online campaign, complete with cat boxing and a standalone game on Buzzfeed's web...

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Durex introduces "a tech revolution for the bedroom"
Acquisition

Durex introduces "a tech revolution for the bedroom"

11y Huw Jenkins

Durex introduces "a tech revolution for the bedroo...

Durex has introduced a revolutionary smartphone solution for couples looking to spice up the bed sheets - the off button. Read More...

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Clean Bandit teams up with Microsoft in unique sponsorship
Acquisition

Clean Bandit teams up with Microsoft in unique sponsorship

11y Huw Jenkins

Clean Bandit teams up with Microsoft in unique spo...

“Rather Be” chart-toppers Clean Bandit have teamed up with Microsoft to shoot their latest video through the lens of 50 Lumia smartphone models as par...

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O2 launch RIP Orange Wednesdays campaign
Acquisition

O2 launch RIP Orange Wednesdays campaign

11y Leighann Morris

O2 launch RIP Orange Wednesdays campaign

O2 attempt to console Orange Wednesdays users by granting one last pair of free cinema tickets to those who post the company their old Orange sim card...

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Coca-Cola to unite branding
Acquisition

Coca-Cola to unite branding

11y Leighann Morris

Coca-Cola to unite branding

With global Coca-Cola sales dwindling somewhat, it looks like the brand is looking back to the past - and the nostalgia it might invoke in consumers -...

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Should 'Amazon Mom' be changed to 'Amazon Family?'
Acquisition

Should 'Amazon Mom' be changed to 'Amazon Family?'

11y Leighann Morris

Should 'Amazon Mom' be changed to 'Amazon Family?'

According to Twitter, yes. Those using the hashtag #AmazonFamilyUS want 'Amazon Mom', a market existing on Amazon US, to be changed to 'Amazon Family'...

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Is CRO a Dead End?
Acquisition

Is CRO a Dead End?

11y Bryan Eisenberg

Is CRO a Dead End?

Is conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...

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#TheDress used to relay powerful message about domestic abuse
Acquisition

#TheDress used to relay powerful message about domestic abuse

11y Leighann Morris

#TheDress used to relay powerful message about dom...

We thought we were sick of seeing #TheDress, until we saw how Salvation Army have used it to raise awareness of domestic abuse. Read More...

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Always launches #LikeAGirl follow-up for International Women's Day
Acquisition

Always launches #LikeAGirl follow-up for International Women's Day

11y Leighann Morris

Always launches #LikeAGirl follow-up for Internati...

Last summer, Always hit the nail on the head with their #LikeAGirl campaign, which challenged us to turn "like a girl" into a positive phrase. In anti...

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Fanta ad raises eyebrows over Nazi Germany connotation
Acquisition

Fanta ad raises eyebrows over Nazi Germany connotation

11y Huw Jenkins

Fanta ad raises eyebrows over Nazi Germany connota...

This poorly judged Fanta ad was pulled after calling for a return of the ‘Good Old Times’, in an attempt to recognise the brands' conception - during ...

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ŠKODA launches first ever user-interactive video campaign
Acquisition

ŠKODA launches first ever user-interactive video campaign

11y Huw Jenkins

ŠKODA launches first ever user-interactive video c...

ŠKODA UK has launched a first-of-its-kind interactive video that allows viewers to create a completely personalised experience, in a stunt to celebrat...

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Always launches #LikeAGirl follow-up
Acquisition

Always launches #LikeAGirl follow-up

11y Huw Jenkins

Always launches #LikeAGirl follow-up

Always’ campaign to build girls’ confidence continues with this video showing girls around the world what they can do “like a girl”, released ahead of...

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3 Ways You Can Improve Landing Page Testimonials
Acquisition

3 Ways You Can Improve Landing Page Testimonials

11y Tim Ash

3 Ways You Can Improve Landing Page Testimonials

Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...

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Paddy Power's 'prove you’re not prejudiced’ Chelsea campaign provokes fierce backlash
Acquisition

Paddy Power's 'prove you’re not prejudiced’ Chelsea campaign provokes fierc...

11y Huw Jenkins

Paddy Power's 'prove you’re not prejudiced’ Chelse...

Paddy Power's marketing taste is being questioned with its latest publicity stunt calling on Chelsea fans to pose at a stall set up at the recent Wemb...

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Ford drives social-first marketing strategy
Acquisition

Ford drives social-first marketing strategy

11y Huw Jenkins

Ford drives social-first marketing strategy

Ford is driving forward with a social-first marketing strategy, as the car maker continues to shift away from a model “primarily of media relations” t...

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Twitter Offers Conversion Tracking Tool to Measure ROI
Acquisition

Twitter Offers Conversion Tracking Tool to Measure ROI

11y Emily Alford

Twitter Offers Conversion Tracking Tool to Measure...

Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...

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Labour use #TheDress to further campaign
Acquisition

Labour use #TheDress to further campaign

11y Leighann Morris

Labour use #TheDress to further campaign

The opposition have jumped on the #TheDress bandwagon... and this is what they came up with. Come on guys, you had all day to brainstorm. Read More...

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Next stop, warm: Tweet-activated stunt heats up British Gas bus stop
Acquisition

Next stop, warm: Tweet-activated stunt heats up British Gas bus stop

11y Huw Jenkins

Next stop, warm: Tweet-activated stunt heats up Br...

Energy giant British Gas is treating Tweeters to a warm bus shelter in Manchester's Piccadilly station, in a stunt to promote Hive. Read More...

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Dunkin' Donuts apologises for insensitive Liverpool crest edit
Acquisition

Dunkin' Donuts apologises for insensitive Liverpool crest edit

11y Leighann Morris

Dunkin' Donuts apologises for insensitive Liverpoo...

Dunkin' Donuts replaced Liverpool FC's "eternal flame", a tribute to the victims of the Hillsborough stadium disaster which left 96 dead, with coffee ...

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London's ASA bans objectifying "slim phone" ad after complaints
Acquisition

London's ASA bans objectifying "slim phone" ad after complaints

11y Leighann Morris

London's ASA bans objectifying "slim phone" ad aft...

The undressing woman - who in no way relates to a mobile phone - is "tongue in cheek", apparently. Read More...

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Spurs Vs Chelsea: Fans to light up Wembley arch with Twitter power
Acquisition

Spurs Vs Chelsea: Fans to light up Wembley arch with Twitter power

11y Huw Jenkins

Spurs Vs Chelsea: Fans to light up Wembley arch wi...

Thanks to the Football League, football fans on Twitter will be able to light up the famous Wembley arch as part of the build-up to the Capital One Cu...

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#NurofenExpress to challenge public perception of headaches
Acquisition

#NurofenExpress to challenge public perception of headaches

11y Huw Jenkins

#NurofenExpress to challenge public perception of ...

Passers-by populated a live digital wall stationed at London’s Victoria in a Nurofen campaign to find the source of people’s perceptions of headaches....

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Londoners stunned by imaginary friend Sky stunt
Acquisition

Londoners stunned by imaginary friend Sky stunt

11y Huw Jenkins

Londoners stunned by imaginary friend Sky stunt

Londoners were left questioning their sanity after being approached by a young man, standing alone, asking them to take a picture of him and his ‘frie...

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Cannes Lions launches humourous 'cheaper than redundancy' campaign
Acquisition

Cannes Lions launches humourous 'cheaper than redundancy' campaign

11y Leighann Morris

Cannes Lions launches humourous 'cheaper than redu...

Cannes Lions launched a humorous and unique new campaign, put together by McCann London for the Cannes Lions International Festival Of Creativity, whi...

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Domino's set to "revolutionise" pizza withTummy Translator app
Acquisition

Domino's set to "revolutionise" pizza withTummy Translator app

11y Huw Jenkins

Domino's set to "revolutionise" pizza withTummy Tr...

Domino’s Pizza has launched a tongue-in-cheek app which lets your rumbles of hunger do the talking. Read More...

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