Kellogg's turns cereal boxes into virtual reality players
Acquisition

Kellogg's turns cereal boxes into virtual reality players

10y Leighann Morris

Kellogg's turns cereal boxes into virtual reality ...

Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard, a virtual reality mount fo...

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GANT global brand campaign explores Ivy League heritage
Acquisition

GANT global brand campaign explores Ivy League heritage

10y Abigail Davies

GANT global brand campaign explores Ivy League her...

GANT has revealed a different side to its usually coastal brand identity with a global campaign diving into its Ivy League roots and revisiting its hi...

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M&C Saatchi release a touching first ad for Blue Cross
Acquisition

M&C Saatchi release a touching first ad for Blue Cross

11y Leighann Morris

M&C Saatchi release a touching first ad for Bl...

We love M&C Saatchi's first campaign for Blue Cross animal charity, which is guaranteed to tug on the heartstrings of any dog lover. Centred aroun...

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Ad of the week: Beats by Dre presents Serena Williams, Rise
Acquisition

Ad of the week: Beats by Dre presents Serena Williams, Rise

11y Leighann Morris

Ad of the week: Beats by Dre presents Serena Willi...

The who, what and why of our ad of the week. This week, we love Serena Williams' role in Beats by Dre's latest campaign. Read More...

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Diet Coke gives fans’ tweets 15 minutes of fame
Acquisition

Diet Coke gives fans’ tweets 15 minutes of fame

11y George Carey

Diet Coke gives fans’ tweets 15 minutes of fame

Diet Coke has offered Twitter followers a chance to see their name in the bright lights of Times Square by publicising their tweets over the iconic la...

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Domino's invites X Factor fans to Pizza party to celebrate sponsorship renewal
Acquisition

Domino's invites X Factor fans to Pizza party to celebrate sponsorship rene...

11y Leighann Morris

Domino's invites X Factor fans to Pizza party to c...

Domino’s has renewed its infamous sponsorship deal with ITV’s X Factor for a third year running, and what better way to celebrate than inviting viewer...

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5 great Twitter responses Gary Lineker's #DeadlineDay Emoji
Acquisition

5 great Twitter responses Gary Lineker's #DeadlineDay Emoji

11y Leighann Morris

5 great Twitter responses Gary Lineker's #Deadline...

This weekend, Gary Lineker launched a custom Twitter emoji to mark the Premier League transfer deadline day. How did people react? Not so kindly... Re...

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Orangina launches 'C'est Shook'
Acquisition

Orangina launches 'C'est Shook'

11y Leighann Morris

Orangina launches 'C'est Shook'

Orangina's latest campaign emphasises the brand's French identity and repositions the drink away from childhood nostalgia towards adulthood. Read More...

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Pepsi Max 'Friend Finder' campaign appeals to festival-goers
Acquisition

Pepsi Max 'Friend Finder' campaign appeals to festival-goers

11y Leighann Morris

Pepsi Max 'Friend Finder' campaign appeals to fest...

How can brands appeal to millennials? Take a leaf out of Pepsi Max's book, and offer festival-goers a drone to find their lost friends. Read More...

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McCoy's moves away from "bloke" advertising in 'Go Bold' campaign
Acquisition

McCoy's moves away from "bloke" advertising in 'Go Bold' campaign

11y Leighann Morris

McCoy's moves away from "bloke" advertising in 'Go...

If you’re a bloke and you get the urge to sing along to a power ballad in public, just go with it suggests McCoy’s new campaign which urges men to bre...

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British Heart Foundation launches hard-hitting digital campaign
Acquisition

British Heart Foundation launches hard-hitting digital campaign

11y Leighann Morris

British Heart Foundation launches hard-hitting dig...

British Heart Foundation’s latest campaign, which has the tagline ‘Heart disease is heartless’, aims to hit viewers emotionally across multiple digita...

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Latest Honda campaign features voice of F1 legend Senna
Acquisition

Latest Honda campaign features voice of F1 legend Senna

11y Leighann Morris

Latest Honda campaign features voice of F1 legend ...

The ad, which adopts a “space launch” theme, shows Honda machines arranged on a runway to look like a rocket and slowly builds to a blast-off crescend...

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Hostelworld creates 'Hostelling with Chris Eubank'
Acquisition

Hostelworld creates 'Hostelling with Chris Eubank'

11y Leighann Morris

Hostelworld creates 'Hostelling with Chris Eubank'

Remember when Alan Partridge desperately pitched ‘youth hostelling with Chris Eubank’ to the BBC?’ Eighteen years on, Hostelworld has made it a realit...

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Minimize Pricing Pain and Increase Conversion
Acquisition

Minimize Pricing Pain and Increase Conversion

11y Tim Ash

Minimize Pricing Pain and Increase Conversion

In marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and...

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Ad of the week: Shake Business Cards
Acquisition

Ad of the week: Shake Business Cards

11y Leighann Morris

Ad of the week: Shake Business Cards

What better way to advertise a new digital business card app, than by updating American Psycho’s famous business card scene. Read More...

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& Other Stories fronts transgender campaign
Acquisition

& Other Stories fronts transgender campaign

11y Leighann Morris

& Other Stories fronts transgender campaign

In & Other Stories' latest advert, the clothing retailer invited five transgender creatives to tell a story that broadens the view on gender in fa...

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Bathstore campaign champions 'the room where big things happen’
Acquisition

Bathstore campaign champions 'the room where big things happen’

11y George Carey

Bathstore campaign champions 'the room where big t...

Bathstore’s first campaign under the stewardship of Saatchi & Saatchi started last night with the broadcast of ‘Duck’, an advert highlighting the ...

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#FAIL: Birds Eye's 'Mix up your menu' campaign receives criticism
Acquisition

#FAIL: Birds Eye's 'Mix up your menu' campaign receives criticism

11y Leighann Morris

#FAIL: Birds Eye's 'Mix up your menu' campaign rec...

How far is too far? Apparently, when Bird's eye suggests making chicken dippers into canapés. Read More...

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Want to be Skyscanner's CEO for the day?
Acquisition

Want to be Skyscanner's CEO for the day?

11y Leighann Morris

Want to be Skyscanner's CEO for the day?

To celebrate hitting 40 million users, Skyscanner has launched a new campaign which will give one user the opportunity to replace the company’s CEO fo...

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Domino's teams up with Winair to deliver pizza to remote locations
Acquisition

Domino's teams up with Winair to deliver pizza to remote locations

11y Leighann Morris

Domino's teams up with Winair to deliver pizza to ...

The small islands of Saba and St. Eustatius in the Caribbean have a problem: They can’t order pizza. To solve this, Dominos in the St. Maarten airport...

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NASA needs help designing a smartwatch app for astronauts in space
Acquisition

NASA needs help designing a smartwatch app for astronauts in space

11y Leighann Morris

NASA needs help designing a smartwatch app for ast...

NASA needs you! Unfortunately not to fly to space, but rather to help design a smartwatch app that will assist astronauts living and working in space....

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McDonald's creates new emoji ad
Acquisition

McDonald's creates new emoji ad

11y Leighann Morris

McDonald's creates new emoji ad

Following in the footsteps of Domino's and adding to its previous emoji campaigns, McDonald's has created a new emoji video ad, featuring a city full ...

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KFC creates photo-printing bucket
Acquisition

KFC creates photo-printing bucket

11y Leighann Morris

KFC creates photo-printing bucket

In celebration of their 60th anniversary in Canada, KFC created the ‘Memories Bucket’, a new version of the iconic KFC bucket which can print out phot...

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BIC pokes fun at hipsters in razor campaign
Acquisition

BIC pokes fun at hipsters in razor campaign

11y Leighann Morris

BIC pokes fun at hipsters in razor campaign

BIC Australia has had enough of the hipster beard so is taking matters into its own hands with ‘The Hipstervention’, a new campaign designed to launch...

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Cantona is back on for Kronenbourg in new ad
Acquisition

Cantona is back on for Kronenbourg in new ad

11y Leighann Morris

Cantona is back on for Kronenbourg in new ad

The Manchester United footballing legend Eric Cantona swims the English Channel in the new Kronenbourg advert. Read More...

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Fitness First makes the most of the tube strikes
Acquisition

Fitness First makes the most of the tube strikes

11y Leighann Morris

Fitness First makes the most of the tube strikes

With the second tube strike in a month in full flow, gym chain Fitness First has decided to make the most of the chaos on social media by promoting th...

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McDonald’s kicks off #CelebrateBetter social media campaign
Acquisition

McDonald’s kicks off #CelebrateBetter social media campaign

11y Leonie Mercedes

McDonald’s kicks off #CelebrateBetter social media...

As part of its Better Play campaign, McDonald’s UK has launched the #CelebrateBetter promotion, which aims to find the best goal celebrations at local...

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