Sure, they both like books, but is the science fiction aficionado that interested in what the romance novel reader fancies? Borders didn't think so, a...
View articleHow fresh is permission from a year ago? Could be pretty stale. Here’s how to get back to your subscribers every six months with an invitation to fres...
View articleKim has a "Cool Promos" folder in her email program. She's a harsh critic of promotional emails and doesn't save many. Here are the features that clic...
View articleOpt-in email is hot. Know why? Because that's where the money is. In the first of a two-part series, Tom covers logistics and technical considerations...
View articleWe all know that when it comes to marketing, targeting is the way to go. But Health4her.com disagrees. See how this three-year-old business has realiz...
View articleCompares costs and other critical factors for marketing by email. You can manage and execute email campaigns internally, use an application service pr...
View articleThis week marks an anniversary: One year ago, ClickZ launched this Email Marketing column. At the time, the industry was growing like gangbusters, but...
View articleIf you're planning an email marketing campaign with a list broker, there are a variety of activities that will streamline the campaign development and...
View articleNow here's an email campaign worth writing home about. What started off as a personal vacation turned into an email-documented journey and a way of li...
View articleYou've got a terrific lead generation offer, a great message and great creative, and the perfect target audience. You've got all your ducks in a row, ...
View articleEmail marketing is email marketing, right? In most cases, yes. Sure, the specific offer, the targeted audience, etc., will vary, but whether you're a ...
View articleTrying to decide whether or not to expand your email marketing programs to Europe? While it's no secret that Europe represents a large audience for ma...
View articleEmail sponsorship opportunities have increased dramatically over the last year - and new ones are arising every day. Publishers like them for the stea...
View article"When it says 'click the right mouse button,' do they mean MY right or theirs?" "Where's the ctrl-alt-delete key?" "Can you help me find my document? ...
View articleThe task of finding the right opt-in email list can be like looking for a needle in a haystack - it ain't always easy. A good broker can make a world ...
View articleThe Internet company Zoomerang decided late last year to build up its membership database. Concluding that a third- party loyalty program would be a g...
View articleThose who deploy HTML campaigns on a regular basis already know how to create designed messages for quick and easy downloading. You know that the over...
View articleImagine you're a relatively new e-business. You've got confidence in your business model, but there are major players out there. Where do you focus yo...
View articleThere are numerous dot-com firms using traditional postal lists to direct targeted traffic to their sites, to strengthen branding, and to secure direc...
View articleOne thing that's sure to make an email message stand out aside from razor-sharp targeting, customized content, and personalization is groundbreaking, ...
View articleEmail marketers have come a long way but still have a lot to learn when it comes to establishing and maintaining customer relationships. Working with ...
View articleIf your focus is on B2B, then chances are your targeted market already receives tons of promotional email. Time is valuable for these people, and, rea...
View articleWhen should a company outsource its email marketing operations? If you're struggling with this question, this column is for you. Heidi shares the expe...
View articleThe word is out. Email marketing is hot and getting hotter. Everyone wants to get into the act. Traditional direct marketers, print and broadcast ad a...
View articleIf you're considering a rich media email marketing campaign, you may face a trade-off. On the plus side, you can create a vibrant, eye-catching campai...
View articleKim is pro-permission. Very. Don't get her wrong. But sometimes misunderstandings arise, and even the most "opt-in" of opt-in marketers can run afoul ...
View articleUsually Heidi reports successful email marketing case studies. But today she tells the story of a company that just doesn't get it. Speaking from the ...
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