Four tips to create relevant e-mail marketing messages and six metrics to measure engagement. Read More...
View articleLook for opportunities to leverage social and mobile "inboxes" to drive relationships and revenue. Read More...
View articleFour ways that marketers can prepare for the (slow) adoption of mobile e-mail. Read More...
View articleWhere will e-mail marketing be in two years and how can you prepare for the changes? Read More...
View articleConsider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series. Read More...
View articleA look at the results of a ClickZ survey on what interests e-mail marketers and areas they would like to improve on. Read More...
View articleWhat you should document and archive about past e-mail marketing campaigns. Read More...
View articleWhy begging or bullying won't help your marketing messages make their way into subscribers' inboxes. Read More...
View articleAre we trying too hard with our e-mails? Should we be focusing them better on certain demographics? Read More...
View articleConsider these offline touch points - such as your call center - for winning new e-mail subscribers. Read More...
View articleMixing advertising in with the editorial was key to increasing performance Read More...
View articleRelevance and targeting are about keeping customers and building loyalty and enhancing the top and bottom lines. Read More...
View articleJust because something is legal, doesn't mean it's right for your customers. Read More...
View articleWhat exactly do you do for a living? Read More...
View articleDon’t waste your prime e-mail real estate with bad content. Use a preheader and navigation to pull readers into your message. Read More...
View articleSMS marketing has proved its worth, capturing e-mail addresses, optimizing delivery notifications, and receiving receipts on the go. Read More...
View articleLearn what your subscribers - or segments of your subscribers - really want. Read More...
View articleE-mail marketing community mourns the loss of a marketing pro dedicated to helping his peers and clients and working to improve an industry. Read More...
View articleWho would have thought that e-mail subject lines can still have a material impact from a branding perspective? Well they do, and here are five myths t...
View articleReplacing the e-mail sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social pr...
View articleWin back your inactive subscribers by figuring out what went wrong and trying a reactivation program. Read More...
View articleMore than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Here's how e-mail marketers...
View articleIf everything in marketing sounds like a good idea, how can you resist the urge to try it all? Consider these approaches to "resist" opportunities. Re...
View articleIs the iPad a game changer in identifying the responsiveness of your e-mail list? Read More...
View articleIs there enough crossover among your market niches to justify cross-brand promotions? Consider these best practices. Read More...
View articleCross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier. Read More...
View articleTo stay at the center of the digital experience, e-mail marketers must create amazing consumer experiences. Here is a six-point checklist to audit you...
View article