Educate your client on how to handle other companies' pitches and encourage them to involve you in the process. Read More...
View articleIn the last week, Foursquare and Yelp have unveiled initiatives placed directly in one another's established terrains. Read More...
View articleNew social media consulting company NM Incite promises to help brands put social media monitoring data to use in broader strategic ways. Read More...
View articleThe start-up, inundated with requests from business owners and marketing agencies, says its building a system to automate its approval processes. Read...
View articleTristan Walker, the 25-year-old in charge of Foursquare's brand relationships, describes the company's process for selling branded badges and the evol...
View articleAdaline Lau, former senior reporting at Marketing Magazine, will oversee ClickZ's editorial operations in Incisive Media's Hong Kong office. Read More...
View articleMedia General's sales teams in its TV-only markets have begun selling Yahoo inventory. The expansion is expected to boost Media General's Yahoo displa...
View articleCrass video, released today, is the first of three sponsored shorts their new studio created for Orbit. Read More...
View articleProfessional baseball teams making heavy use of sites like Facebook, Foursquare, Twitter, and Groupon. Read More...
View articleExecs suggest platform will only really offer value to those already investing in broad social media activity. Read More...
View articleComments the companies were willing to reveal to ClickZ suggest both believe the draft bill needs work. Consumer groups and the Interactive Advertisin...
View articleWhile WPP develops audience-buying tools, Omnicom CFO says the marketing services firm will work with third-party vendors instead. Read More...
View articleCar maker also named Omnicom's 180/LA as its lead creative agency and independent Trivalle Communications as its PR firm. Read More...
View articleIn a world where toddlers can access apps on mobile devices, how do we filter the onslaught of ads? Read More...
View articleOnly some Quantcast metrics have been accredited, as rivals comScore and Nielsen Online are still undergoing a lengthy audit process with the Media Ra...
View articleApple will exclude Google from advertising in apps on its devices, but allow third parties. Read More...
View articleTask force will recommend specs and best practices for advertising on devices such as iPad. Read More...
View articleRetail advertisers paid 25 percent more for search ads in May than they did during the same period last year. Read More...
View articleKey feature comes on the heels of an analytics upgrade yesterday, suggesting the social media giant is offering more of the data marketers want. Read ...
View articleInMobi hopes success in Asia, Africa, and Europe will be catalysts for American sales. Read More...
View articleTwo reasons why real-time bidding can potentially create value for buyers and sellers simultaneously. Read More...
View articleUnilever, Citi, and Campbell's Soup are among the first round of advertisers on Apple's premium mobile ad network, which launches in three weeks. Read...
View articleWith tie-in, Yahoo users can submit and view Facebook updates on the portal's homepage and Yahoo Mail. Read More...
View articleSocial network on track to end 2010 with the second largest reach for online video in the U.S. Read More...
View articleRobin Domeniconi returns to magazine publishing after two years in charge of Microsoft’s ad sales efforts. Read More...
View articleMySkyStatus is Lufthansa’s first foray into social media in the U.S. Read More...
View articleSocial network welcomes in-stream ads as rival Twitter does its best to outlaw them. Read More...
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