8 Interesting Media Offerings on LinkedIn
Media

8 Interesting Media Offerings on LinkedIn

16y Harry Gold

8 Interesting Media Offerings on LinkedIn

While Facebook and Twitter get all the buzz, LinkedIn offers these opportunities for media planners and buyers. Read More...

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Twitter Outages Leave Most Marketers Unfazed
Media

Twitter Outages Leave Most Marketers Unfazed

16y Kate Kaye

Twitter Outages Leave Most Marketers Unfazed

Though some are mildly concerned about Twitter outages, most marketers that rely on the platform for social media monitoring and campaigns aren't worr...

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Fans Flock to Entertainment Brands in Facebook's New 'Like' Era
Media

Fans Flock to Entertainment Brands in Facebook's New 'Like' Era

16y Christopher Heine

Fans Flock to Entertainment Brands in Facebook's N...

"Family Guy," "The Office," and Michael Jackson and other programs and personalities have seen fan numbers double or triple since Facebook implemented...

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Adknowledge Acquires Hydra
Media

Adknowledge Acquires Hydra

16y Lisa Lacy

Adknowledge Acquires Hydra

Advertisers using Adknowledge's auction-based advertiser marketplace will also be connected to thousands of Hydra affiliates. Read More...

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E3 Highlights Growing Role for Ad-Supported Gaming
Media

E3 Highlights Growing Role for Ad-Supported Gaming

16y David Ward

E3 Highlights Growing Role for Ad-Supported Gaming

Consumer goods giants have taken a strong interest in social media games like Tiki Farm and Bejeweled Blitz. Read More...

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Baazaarvoice Debuts Suite to Break Down Walls Between Brand Sites, Social Networks
Media

Baazaarvoice Debuts Suite to Break Down Walls Between Brand Sites, Social N...

16y Douglas Quenqua

Baazaarvoice Debuts Suite to Break Down Walls Betw...

SocialConnect lets marketers share customer reviews from their brand site on Facebook fan pages, and to move reviews from Facebook back the other way....

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How Wheat Thins Tied Digital to Bonnaroo Music Fest
Media

How Wheat Thins Tied Digital to Bonnaroo Music Fest

16y Lisa Lacy

How Wheat Thins Tied Digital to Bonnaroo Music Fes...

Event sponsorship included Facebook campaign, video production on-site, and a new Twitter handle. Read More...

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Google Creates New Brand for Display Ad Platforms
Media

Google Creates New Brand for Display Ad Platforms

16y Christopher Heine

Google Creates New Brand for Display Ad Platforms

The 'Google Display Network' was announced in a blog post Friday afternoon. Read More...

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New Firm to Offer Digital Marketing, PR Services Around Enviro Issues
Media

New Firm to Offer Digital Marketing, PR Services Around Enviro Issues

16y Lisa Lacy

New Firm to Offer Digital Marketing, PR Services A...

Former Y&R chief digital officer will lead Mother Nature & Partners as president. Read More...

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Facebook Tests Tool to Create Ads Instantly
Media

Facebook Tests Tool to Create Ads Instantly

16y Christopher Heine

Facebook Tests Tool to Create Ads Instantly

'Suggest an Ad' button was spotted by a German blogger. Read More...

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MySpace: Jason Hirschhorn Stepping Down as Co-President
Media

MySpace: Jason Hirschhorn Stepping Down as Co-President

16y Christopher Heine

MySpace: Jason Hirschhorn Stepping Down as Co-Pres...

The experimental four-month co-presidency with Mike Jones ends. Jones will run the company solo. Read More...

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AOL Sells Bebo to Criterion Capital Partners
Media

AOL Sells Bebo to Criterion Capital Partners

16y Jack Marshall

AOL Sells Bebo to Criterion Capital Partners

Divesture of social network comes two years after AOL bought it for $850 million. Read More...

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Twitter Extends Marketer Visibility With Promoted Trends
Media

Twitter Extends Marketer Visibility With Promoted Trends

16y Jack Marshall

Twitter Extends Marketer Visibility With Promoted ...

The social network is allowing marketers to purchase real estate in its trending topics list. Read More...

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Dell Uses Community to Support Rebrand of Its IT Services Unit
Media

Dell Uses Community to Support Rebrand of Its IT Services Unit

16y Zachary Rodgers

Dell Uses Community to Support Rebrand of Its IT S...

Facebook, Twitter, and an upcoming community site will help build awareness of Dell Services, a new brand that fuses Dell's IT services with those of ...

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Foursquare Cherry-Picks Yahoo Mobile Exec, Sets Sights on OEMs
Media

Foursquare Cherry-Picks Yahoo Mobile Exec, Sets Sights on OEMs

16y Christopher Heine

Foursquare Cherry-Picks Yahoo Mobile Exec, Sets Si...

Holger Luedorf leaves Internet giant for Foursquare, bolstering the geo-social brand's reputation on multiple fronts. Read More...

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Brands Launch Into Summer With Value-Oriented Campaigns
Media

Brands Launch Into Summer With Value-Oriented Campaigns

16y Tessa Wegert

Brands Launch Into Summer With Value-Oriented Camp...

Remember the three S's - savings, social media, and seasonal content. Read More...

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Red Bull Gives Location-Based Marketing a 'Whrrl'
Media

Red Bull Gives Location-Based Marketing a 'Whrrl'

16y Christopher Heine

Red Bull Gives Location-Based Marketing a 'Whrrl'

The energy drink will employ Whrrl during its stunt-devil 'Air Races' in New York this weekend. Red Bull is the first brand partner for the location-b...

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Brands Turn to YouTube for World Cup Campaigns
Media

Brands Turn to YouTube for World Cup Campaigns

16y Jack Marshall

Brands Turn to YouTube for World Cup Campaigns

Coca-Cola's Longest Celebration, Budweiser's BudUnited, and other initiatives tap social networks to win over fans of the soccer tournament. Read More...

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With Bing, Microsoft Grows Share of U.S. Searches by 50 Percent
Media

With Bing, Microsoft Grows Share of U.S. Searches by 50 Percent

16y Jack Marshall

With Bing, Microsoft Grows Share of U.S. Searches ...

A year after the launch of the Bing brand, Microsoft's share of U.S. searches has grown by 50 percent. Read More...

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Shiv Singh, Razorfish Social Strategist, Leaves to Join PepsiCo
Media

Shiv Singh, Razorfish Social Strategist, Leaves to Join PepsiCo

16y Zachary Rodgers

Shiv Singh, Razorfish Social Strategist, Leaves to...

Singh will work for Frank Cooper, the chief consumer engagement officer who has changed PepsiCo's marketing philosophy. Read More...

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Former TiVo President to Lead Joint "Hulu for Magazines" Effort
Media

Former TiVo President to Lead Joint "Hulu for Magazines" Effort

16y Douglas Quenqua

Former TiVo President to Lead Joint "Hulu for Maga...

Morgan Guenther, president of TiVo from 2001-2003, will lead a joint venture of Conde Nast, Hearst, Meredith, News Corp, and Time. Read More...

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Context Optional Buys Buzzeo, Expands App Platform
Media

Context Optional Buys Buzzeo, Expands App Platform

16y Christopher Heine

Context Optional Buys Buzzeo, Expands App Platform

The company hopes to diversify its Facebook-centric services and could potentially attract more small businesses because of the deal. Read More...

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Report: Starbucks' Facebook Audience Equals $1.8 Billion
Media

Report: Starbucks' Facebook Audience Equals $1.8 Billion

16y Christopher Heine

Report: Starbucks' Facebook Audience Equals $1.8 B...

Syncapse's research shows coffee giant and McDonald's Facebook fans spend more on their products than what most big brands see. Read More...

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Kraft 'Real Women of Philadelphia' Video Contest a Hit With Home Chefs
Media

Kraft 'Real Women of Philadelphia' Video Contest a Hit With Home Chefs

16y Ken Liebeskind

Kraft 'Real Women of Philadelphia' Video Contest a...

Users have contributed more than 5,000 videos and viewed more than two million since late March. Read More...

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Shaving Gel Skintimate Appeals to Girls With Virtual World, Video Contest
Media

Shaving Gel Skintimate Appeals to Girls With Virtual World, Video Contest

16y Lisa Lacy

Shaving Gel Skintimate Appeals to Girls With Virtu...

WeeWorld users download and interact with Skintimate "auras" to the tune of 35 million impressions. Read More...

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Pandora Deal Brings Big-Name Advertisers to iPad App
Media

Pandora Deal Brings Big-Name Advertisers to iPad App

16y Douglas Quenqua

Pandora Deal Brings Big-Name Advertisers to iPad A...

Starbucks, Budweiser and Lexus attach themselves to streaming music app in latest sign blue-chip advertisers don't need convincing of device's viabili...

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Tim Hanlon Joins Lexicon Branding as Head of NY Office
Media

Tim Hanlon Joins Lexicon Branding as Head of NY Office

16y Lisa Lacy

Tim Hanlon Joins Lexicon Branding as Head of NY Of...

Location will help service new and existing clients in the region such as American Express, Cadbury and AT&T. Read More...

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