Robin Domeniconi retooled Microsoft’s brand sales strategy with some success. But her old-media flair clashed with her geeky surroundings, a fact she ...
View articleCitysearch - the company, not the site - is changing its name to CityGrid. Read More...
View articleLawsuit filed by Seattle locksmith is first click fraud legal action Google has faced since 2006. Read More...
View articleTwo new projects offer ideas for media strategists on mobile innovations. Read More...
View articleCreates marketing services unit to house the agency, and promises future investments in the space. Read More...
View articleAudience data can greatly enhance the accuracy of demand side platforms and real-time bidding. BlueKai's Omar Tawakol discusses data quality and the f...
View articleGoogle delayed finalizing acquisition so as not to jeopardize its AdMob deal, which was then under FTC scrutiny. Read More...
View articleCEO Steve Jobs says the company will not ban third-party ad networks from its applications following concerns expressed by the FTC. Read More...
View articleMedical software and services firm Medseek’s fake "epatient" Facebook profile has generated lots of criticism, but the company is sticking with it. Re...
View articleMicrosoft’s modest growth in search appears to be driven by Yahoo’s losses - not Google’s. Read More...
View articleKenny, who brokered the digital ad industry’s first billion dollar deal, was thought to be a candidate to replace the holding company’s retiring CEO. ...
View articleDeal comes after e-commerce and marketing company hired digital vet Chris Saridakis away from Gannett. Read More...
View articleBass Pro Shops’ new app lets Facebook fans - and non-fans - send friends gift cards via text message and e-mail without leaving the site. Read More...
View articleClickZ’s Kate Kaye and Jack Marshall look at some advertiser content bundled with Wired’s much-hyped iPad application. Read More...
View articleNine organizations bash Facebook’s privacy tweaks, while acknowledging CEO Mark Zuckerberg took a minor positive step. Read More...
View articleFollowing approval from the FTC, Google wastes no time in completing its acquisition of the mobile ad network. Read More...
View articleRunning today and tomorrow, ads for the retailer are the first to combine Yahoo’s rich pullover format with PointRoll’s store circular format. Read Mo...
View articleE.U. data protection officials have sent letters to Google, Yahoo and Microsoft regarding the anonymizing of users’ search data. Read More...
View articleNew hires bring sales and marketing headcount to about 35. Read More...
View article(RED) launched a coordinated video, social media, and events-based campaign to drive views of a new documentary about HIV treatments. Read More...
View articleOne campaign is targeting children and adults alike, with viral campaigns that appeal to both demographics. Read More...
View articleYahoo's CEO hinted at new offerings for CPG advertisers and the long-awaited transition to the APT ad serving platform this morning at the company's a...
View articleMayor Mike Bloomberg and his deputy mayor for economic development spoke at events in New York today, touting the city as a great place for new media ...
View articleBrowser add-on is a nod to privacy concerns, but Web site owners may fret about inaccurate reporting. Read More...
View articleSocial network responds to criticism from users, privacy advocates, and regulators. Read More...
View articleCEO Tim Armstrong discusses AOL's content strategy and its reasons for parting with Bebo. Read More...
View articleDeal comes a day after a new mapping alliance with Nokia, suggesting Yahoo's pursuit of location services is gaining momentum. Read More...
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