A look at common tracking issues and how to address them. First in a two-part series. Read More...
View articleA race to be the premium hub of content and capture online advertising dollar heats up. Advertisers may have to 'ride the trend' until the dust settle...
View articleWiggling insurance ads, flab-in-your-face diet pitches, and other ham-handed attempts to commandeer our attention online using banner ad space show no...
View articleThe Obama administration will nominate FTC Commissioner Jon Leibowitz as chairman of the agency, signaling a shift toward an online advertising and pr...
View articleIs candy site a ripoff of the agency's distributed social Web presence, or is it just following a cool trend? Read More...
View articleBizo brings in Bill Furlong as an advisor; Dress Barn taps GSI Commerce for its first online shop. Read More...
View articleTwo sales SVPs are out as AOL ad unit seeks to overcome what some characterize as shortcomings in relationships with advertisers. Read More...
View articleA Kelsey Group report shows digital ad spending will rise as all local media spending falls, but the overall local media market might not regain previ...
View articleChanges include a new customer advocacy group to improve responsiveness to advertisers and consumers. Read More...
View articleEVB-created platform aims to offer more content, and better content portability, than Bud.tv had. Read More...
View articleConsumer data aggregration company marries online lead verification and offline data to create predictive targeting ad solution. Read More...
View articleYahoo names global head of its mobile division; Ketchum Digital recruits a director from rival agency. Read More...
View articleI've almost never found any ad that shows up alongside my Gmail messages to be relevant Read More...
View articleNew ads are part of same revenue push that's brought ads to Google Finance and Image Search. But they could raise publisher ire. Read More...
View articleCurt Viebranz has joined the board of B2B behavioral ad network Inflection Point Media, along with online ad heavyweights John Durham and Mark Walsh. ...
View articleOmnicom OMD leans on publishers to serve ads through a third-party ad server such as DoubleClick to ensure more accountability. Read More...
View articleBig shakeup at mktg, Fox Mobile signs with MCN on allwords agreement. Read More...
View articleSome advertisers skipped the live television broadcast, selecting placements that cashed in on the post-Oscar excitement online. Read More...
View articleThe latest executive to leave Yahoo is Marco Boerries, executive vice president of the Connective Life Division Read More...
View articleLocal search is expected to account for a large portion of growth for mobile advertising over the next few years. Read More...
View articleMarketing services group W2 launches branding agency Two Martinis, solidifying a data-driven approach to branding that's been in development for W2 cl...
View articleOrganic San Francisco brings in two group directors; former OgilvyOne partner sets up his own shop. Read More...
View articleVisual search engine hopes to provide a better home for display ads than entrenched rivals. Read More...
View articleThe firm is enabling search retargeting for display ads and highly-customized dynamically-generated ads. Read More...
View articleHow many ways can a man say 'I love you?' In quirky viral Web campaign, Cisco suggests a router as the perfect gift. Read More...
View articleIndianapolis-based agency's new division to focus on digital and design. Read More...
View articleRokkan made AOR for Virgin America; Hearst-Argyle works with iPerceptions; Epic promotes two execs. Read More...
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