Utah Search Bill Stalled, Sponsor Hopes for Compromise
Media

Utah Search Bill Stalled, Sponsor Hopes for Compromise

17y Kate Kaye

Utah Search Bill Stalled, Sponsor Hopes for Compro...

The bill's Senate sponsor said the bill will be discussed in coming months before the legislature reconvenes for its 2010 session in January. Read Mor...

View article
Google Sales Chief Tim Armstrong, Architect of Offline Ad Plan, Named AOL CEO
Media

Google Sales Chief Tim Armstrong, Architect of Offline Ad Plan, Named AOL C...

17y Zachary Rodgers

Google Sales Chief Tim Armstrong, Architect of Off...

Armstrong's departure comes as the search giant suspends its print and broadcast advertising ambitions, which he had advocated and shepherded. Read Mo...

View article
Year-Old Hulu Sees Major Growth and Adds Social Features
Media

Year-Old Hulu Sees Major Growth and Adds Social Features

17y Enid Burns

Year-Old Hulu Sees Major Growth and Adds Social Fe...

In the wake of its Super Bowl spot Hulu lays claim to the number two traffic ranking among video sites, according to one measure. Read More...

View article
KFC Returns to Yahoo for March Madness Campaign
Media

KFC Returns to Yahoo for March Madness Campaign

17y Fred Aun

KFC Returns to Yahoo for March Madness Campaign

Advertiser once again sponsors Yahoo's tournament brackets, a bargain compared to the TV placements associated with official sponsorship. Read More...

View article
Jerusalem Post Donned Ad-Free Costume for Purim
Media

Jerusalem Post Donned Ad-Free Costume for Purim

17y Douglas Quenqua

Jerusalem Post Donned Ad-Free Costume for Purim

The Jerusalem Post gave its online readers a gift for the Jewish holiday of Purim: no ads. Read More...

View article
Execs & Accounts: Evolution Bureau, AudienceScience, Collective Media
Media

Execs & Accounts: Evolution Bureau, AudienceScience, Collective Media

17y Enid Burns

Execs & Accounts: Evolution Bureau, AudienceSc...

Evolution Bureau hires Rebecca Reid as an account director, Audience Science expands its client services team, and Collective Media creates a team to ...

View article
Twitter as Pledge Drive: Micro-Celebrities Cash in for Good Causes
Media

Twitter as Pledge Drive: Micro-Celebrities Cash in for Good Causes

17y Zachary Rodgers

Twitter as Pledge Drive: Micro-Celebrities Cash in...

If you run in digital ad circles, you probably brushed up against Tide's charity contest last night Read More...

View article
Reports on Parliament's Behavioral Targeting Talk Miss the Point
Media

Reports on Parliament's Behavioral Targeting Talk Miss the Point

17y Jack Marshall

Reports on Parliament's Behavioral Targeting Talk ...

A number of news reports from yesterday's Parliamentary event on behavioral advertising appear to have missed the crux of the debate, and have, in my ...

View article
Hotelier Cultivates Web Community With An Eye Toward CRM
Media

Hotelier Cultivates Web Community With An Eye Toward CRM

17y Elizabeth Gardner

Hotelier Cultivates Web Community With An Eye Towa...

InterContinental Hotels develops new destination where frequent travelers and guests can rub virtual elbows and get their questions answered. Read Mor...

View article
Mobile In-Game Ad Network Secures New Funding
Media

Mobile In-Game Ad Network Secures New Funding

17y Enid Burns

Mobile In-Game Ad Network Secures New Funding

Greystripe aims to bring mobile advertising closer to the Web and has $5.5 million in funding to continue working toward that goal. Read More...

View article
Execs & Accounts: R/GA, VideoEgg, Buddy Media
Media

Execs & Accounts: R/GA, VideoEgg, Buddy Media

17y Enid Burns

Execs & Accounts: R/GA, VideoEgg, Buddy Media

R/GA promotes Dave Edwards to group director of mobile; Tumri selects Digital Element for geotargeting; Pluris names Diane Lucero strategic relationsh...

View article
Look Who's Tweeting
Media

Look Who's Tweeting

17y Tessa Wegert

Look Who's Tweeting

Lessons from brands and people leveraging Twitter: a Canadian lifestyle brand, British celebrity chef, a British entrepreneur, and a beauty brand. Rea...

View article
Has the Search Ad Slump Arrived? It Depends How You Define Slump.
Media

Has the Search Ad Slump Arrived? It Depends How You Define Slump.

17y Zachary Rodgers

Has the Search Ad Slump Arrived? It Depends How Yo...

Google's unexpectedly great fourth quarter earnings may have been its last truly upbeat news for awhile, as indicators begin to pile up suggesting the...

View article
Google Finally Embraces Behavioral Targeting
Media

Google Finally Embraces Behavioral Targeting

17y Zachary Rodgers

Google Finally Embraces Behavioral Targeting

Beta test on YouTube and AdSense will for the first time create Google profiles based on individuals' prior Web activity. Read More...

View article
Paid Blogging Outlives the Fad Phase
Media

Paid Blogging Outlives the Fad Phase

17y Kate Kaye

Paid Blogging Outlives the Fad Phase

Services like PayPerPost appear to be going strong, as pay-to-blog offerings evolve to suit advertiser needs. Read More...

View article
Execs & Accounts: Leo Burnett and Arc, BBDO, Schematic
Media

Execs & Accounts: Leo Burnett and Arc, BBDO, Schematic

17y Enid Burns

Execs & Accounts: Leo Burnett and Arc, BBDO, S...

Leo Burnett and Arc names Kevin Flatt as executive creative director of its digital practice; BBDO Atlanta hires Whitlock Dunbar as senior digital pro...

View article
In Odd Move, Local.com Nabs 14K Small Biz Clients from Live Deal
Media

In Odd Move, Local.com Nabs 14K Small Biz Clients from Live Deal

17y Zachary Rodgers

In Odd Move, Local.com Nabs 14K Small Biz Clients ...

Here's an oddball local ad deal if ever there was one Read More...

View article
ClickZ at Politics Online Conference in D.C. in April
Media

ClickZ at Politics Online Conference in D.C. in April

17y Kate Kaye

ClickZ at Politics Online Conference in D.C. in Ap...

I'll be moderating a panel at this year's Politics Online Conference in D.C. on Tuesday, April 21 Read More...

View article
ESPN Brings Dynamic Ads to Live Sports Broadcasts
Media

ESPN Brings Dynamic Ads to Live Sports Broadcasts

17y Ken Liebeskind

ESPN Brings Dynamic Ads to Live Sports Broadcasts

ESPN360.com will carry ads in live streams of 124 college championship basketball games. Read More...

View article
OPA Hopes to Spur Greater Creativity with New Ad Units
Media

OPA Hopes to Spur Greater Creativity with New Ad Units

17y Douglas Quenqua

OPA Hopes to Spur Greater Creativity with New Ad U...

Publisher association to roll out larger ad units that include more interactive features. Read More...

View article
EVB Builds up Integrated Offerings, Spins out Digital Shop
Media

EVB Builds up Integrated Offerings, Spins out Digital Shop

17y Enid Burns

EVB Builds up Integrated Offerings, Spins out Digi...

San Francisco-based agency forms unit to focus on digital production. Read More...

View article
Execs & Accounts: OgilvyOne, Moosylvania, Mobile Entertainment Forum
Media

Execs & Accounts: OgilvyOne, Moosylvania, Mobile Entertainment Forum

17y Enid Burns

Execs & Accounts: OgilvyOne, Moosylvania, Mobi...

OgilvyOne names managing director; Moosylvania and hawkeye form alliance; Mike Navarre joins MEF. Read More...

View article
Keeping Tabs on the Interactive Advertising Bureau
Media

Keeping Tabs on the Interactive Advertising Bureau

17y Hollis Thomases

Keeping Tabs on the Interactive Advertising Bureau

What every online media planner needs to know about the industry association's initiatives to promote standards and best practices. Read More...

View article
Distributing Online Video Content: A Global Approach
Media

Distributing Online Video Content: A Global Approach

17y Christine Beardsell

Distributing Online Video Content: A Global Approa...

A content network CEO provides an overview of how digital video content (and brand content!) is being consumed across different countries. Read More...

View article
Top 10 Search Terms in 10 Categories, February 2009
Media

Top 10 Search Terms in 10 Categories, February 2009

17y rumo

Top 10 Search Terms in 10 Categories, February 200...

This month's top 10 search terms in 10 categories by search volume. Read More...

View article
Razorfish Cut Back on Site-Specific Buys in '08
Media

Razorfish Cut Back on Site-Specific Buys in '08

17y Zachary Rodgers

Razorfish Cut Back on Site-Specific Buys in '08

Also last year: Buys on portals also declined, and the big-five ad networks lost spending share to smaller players. Read More...

View article
Yahoo Sales Director Returns to His Roots in Electronics
Media

Yahoo Sales Director Returns to His Roots in Electronics

17y Fred Aun

Yahoo Sales Director Returns to His Roots in Elect...

John Schirmer heads to SupplyFrame, an ad-supported online electronics components information service. Read More...

View article
1 223 224 225 226 227 924