Steve Ballmer says Microsoft is more interested in the search volume and not the search technology. He doesn't rule out making another bid for Yahoo. ...
View articleAdvertisers can now track the hourly correlation between their TV spots and Web traffic, and see how well those ads reached desired demographics. Read...
View articleThe entertainment company teams up with a game developer to engage gamers and comic book fans in online games. The first game won't roll out until nex...
View articleValueClick adds four in sales; Specific Media appoints Dan Huffer account exec; iVillage names a new content chief. Read More...
View articleMobile marketing is about mobile consumers, not devices. Consider these factors. Read More...
View articleFor some marketers, the grosser the better. But these campaigns are not for everyone. Read More...
View articleAnybody else trying to figure out what's new about the Google research deal with WPP that's been making headlines today? According to Wall Street Jour...
View articleBryan Eisenberg, FutureNow cofounder, will discuss, "Post-Click Marketing: Maximizing Conversions Once Visitors Arrive," at a free ClickZ-Search Engin...
View articleWoodside, formerly Google's VP of U.K., Benelux, and Ireland, will fill Tim Armstrong's vacant seat at the company. Read More...
View articleThe firm hopes its dynamic toolbar satisfies some of the same goals it has for social media efforts, but it could have trouble convincing users to dow...
View articleSmall-to-medium U.S. businesses will spend nearly 70 percent of their interactive ad budgets on paid search and video by 2013 according to a new Borre...
View articleR/GA San Francisco brings in a tech director; Digitaria names a new head of search marketing; Fast Company opens a new mobile Web site. Read More...
View articleAOL migrates all ad management functions to AdTech, saving it from total reliance on Google. Read More...
View articleImages and videos featuring stars are used to develop online endorsement ads. Read More...
View articleAn iPhone app with premium sports content is a marketer's dream, but this one's decidedly light on ads. Read More...
View articleFacebook promotes Tom Arrix to VP, U.S. sales; Colle+McVoy names Mike Caguin executive creative director. Read More...
View articleBig brands invest big dollars to advertising on Web video featuring the men's college basketball tournament. Read More...
View articleHow to avoid double counting conversions on your site, and how long-term cookies can help you deliver customers. Second of a two-part series. Read Mor...
View articleA growing number of Americans are using the mobile Web daily -- and it's more than just the iPhone population. Read More...
View articleBy summer, the TV and online video ad firm expects to sell its year-old local search unit and launch a video ad buying platform. Read More...
View articleAssociated Content has been criticized for helping to fuel poor-quality Web content, but is it rewriting history, too? Since Tim Armstrong, once toute...
View articleThe company also said it plans to build a unit for selling digital advertising on its own properties and partner properties including Yahoo. Read More...
View articleFor the past few months, Citibank has featured ads from companies including Sony and Drugstore.com directly within line items of secure online credit ...
View articleA Nielsen Company report finds all advertising categories except Hispanic cable TV and cable TV suffered declines in spending last year. Read More...
View articleIntuit is giving away cash and trips in an effort to drive mentions of its tax software on social platforms. Read More...
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