A controversial keyword ad related bill could reach the state Senate floor as soon as Monday; AT&T is the latest firm to express reservations abou...
View articleAll you viral, WOM marketers out there will get a kick outta this Read More...
View article"[GoFish] was a tiara in the toilet," says Matt Freeman, CEO at Betawave , the company formerly known as GoFish, in an interview with BusinessWeek Rea...
View articleGoogle's YouTube and Universal Music are in advanced discussions surrounding the launch of an ad-supported music video hub, according to The Wall Stre...
View articleMomentum is building for and against Utah state legislation restricting the use of trademarked terms to target online ads to Utah residents, to be vot...
View articleRich media units to be available on all AdSense network sites that now carry image ads. Read More...
View articleCampaign begun with big game ad finds legs online. Read More...
View articleCarat hires Yahoo exec as chief client development officer; Inna Kern becomes VP, sales marketing, at iVillage; Kelliher Samets Volk hires new directo...
View articleToo many newspaper, magazine, and TV Web sites invest in exquisite multimedia projects but overlook the basics online. Read More...
View articleCost-per-click data by vertical category in search in the U.S. Read More...
View articleDave Morgan's new firm will help networks and studios promote programming to households and regions that may actually want to see it. Read More...
View articleMove follows recent launches in the U.K., France and Germany. Read More...
View articleMetrics for Twitter reach mainstream analytics platforms. Read More...
View articleFewer people find practice disturbing, according to research by TRUSTe. Read More...
View articleScottrade renews its deal with Platform-A; Double Fusion hires a VP of business development, and Red Door Interactive tweets a social media campaign f...
View articlePartnerships between mobile-focused specialty agencies and consumer-focused full-service agencies are inevitable. Here's why. Read More...
View articleTwo companies, each with a fiercely loyal customer base, take a vastly different approach to using Twitter to promote their brands. Read More...
View articleThe FTC is cracking down on misleading ads promoting economic stimulus grants, and the media firms enabling them. Facebook has agreed to ban such ads....
View articlePages administrators will be able to broadcast messages straight into the activity stream. Read More...
View articleSpeciality retailer plans extensive tie-ins between its virtual world and more than 900 real-life stores. Read More...
View articleRazorfish promotes William Flaiz; Organic hires three executives, Ringleader Digital partners with EyeWonder. Read More...
View articleYahoo's freshman CEO recently made the call to reduce the number of ads the company displays to its Mail users in low-bandwidth regions Read More...
View articleMicrosoft is testing a new identity and interface for Windows Live Search that it hopes will accelerate its conquest of consumer search activity Read ...
View articleOnly a minority of campaign impressions ever reach their intended audience, researchers say. Read More...
View articleEffort includes rich media ads with live video feeds of people in six cities. Read More...
View articleComcast Interactive Media hires IAB cofounder Scott Schiller; iCrossing lays off 20; Appsavvy recruits three sales execs. Read More...
View article