AdMarket allows large publishers to create a direct marketplace where advertisers can bid on discretionary inventory. Read More...
View articleKnowing some companies exist to provide tools to improve consumers' lives is the first step to making your advertising more relevant. Read More...
View articleLocal media and ads company also hires About.com founder and WhenU chief Bill Day as chief media officer. Read More...
View articleExpectations are even higher for next year's digital earnings. Read More...
View articleA name may not be everything, but it counts for a heck of a lot. Variety (my former employer) very thankfully revived Kaiju Shakedown yesterday, the l...
View articlePriceline talked online marketing during its earnings call Tuesday Read More...
View articleHearst Interactive buys Kaboodle to integrate social shopping with its magazine properties. Read More...
View articleIt's time marketers focused on the "average" mobile consumer. Read More...
View articleA look at Telus' Canadian Facebook campaign. Read More
View articlePaparo talks with ClickZ about the direction of DoubleClick's video efforts, the trend toward large-scale ad production, and the firm's future mobile ...
View articleIn what strikes me as an odd pairing, Apollo Group, which provides online and on-campus education, is set to acquire online advertising network Aptimu...
View articleThe personalized video advertisement space is getting a bit more crowded now that an Australian company is coming to American shores to take on Visibl...
View articlePost by Kate Kaye: Today we reported on the Ad Research Foundation's new initiative to develop guidelines for panel-based research online Read More...
View articleOverall revenue came in at $156 million in Q2, up from $105.6 million in Q2 2006. Read More...
View articleA Massive-backed study of gamers found a lift in brand familiarity over a control group. Read More...
View articleAs calls for online measurement transparency increase, a new ARF committee aims to create standards for Web panel-based research studies. Read More...
View articleOrganic promotes Turinas, AnswersMedia nabs senior CNN sales exec; Earthtlink names a director of national online ad sales. Read More...
View articleA new report from VSS predicts ad spending on pure-play Web properties will overtake newspapers by 2011. Read More...
View articlePurchase of Chintano adds contextual and behavioral targeting to Datran's EO.com ad network. Read More...
View articleIt's unsexy deals like this that show just how much TV ad creation and distribution have already changed Read More...
View articleA high profile project to take ad-supported content and put it behind a subscription wall may be headed for the scrap bin, the New York Post reported ...
View articlePerformance-based online ad network and toolbar provider MIVA plans on cutting its own ad spending Read More...
View articleThe Weather Channel-owned site's new Flash-based player is powered by Brightcove with ad serving from DoubleClick. Read More...
View articleChris Young, the firm's EVP of rich media and video, said advertisers are gradually upping their use of interactive elements within the video frame. R...
View articleOver the past year, Tagged grew fastest among social networking sites, while MySpace kept its audience lead and Facebook snowballed. Read More...
View articleA deal with AdGooroo, which offers SEM competitive intelligence and other search insights, will be implemented across several of the holding company's...
View articleSix steps to launch a successful online local campaign. Read More
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