Yesterday ClickZ broke the news of Google's move into behavioral search ads Read More...
View articleUnWired Nation and Apptera are testing targeted voice ads via auction alerts. Read More...
View articleThe coalition formed in '05 has reemerged as a profit-making venture with hopes of convincing more people to join in online ad effectiveness surveys. ...
View articleFox Mobile Entertainment hires Lorbati; HuffPo names a VP of ad sales; Underscore Marketing names Singh to lead search practice. Read More...
View articleMedia and ad revenues increased by 33 percent on the year. Read More...
View articleContent discovery on handheld devices is big business for the carriers, content owners, and those who can harness search of such goods. Read More...
View articleTechnically behavioral targeting, a new Google feature doesn't resemble the average audience segmentation approach. Read More...
View articleThe New York Times has launched a long form video ad section on its site. Read More...
View articleGoodmail's partnership with GovDelivery will certify e-mail from around 150 government agencies. Read More...
View articleLatest version of the WebTrends product suite aims to track user engagement through a dynamic scoring system. Read More...
View articleOnline lead gen is the fastest growing category in online ad spending. Some lead-gen basics — and where to learn more. Read More...
View articleFedEx hopes to push its Kinko's brand through a recent relationship with Adobe, makers of Acrobat software Read More...
View articleiCrossing has purchased veteran site-creation house Proxicom for an undisclosed sum. Read More...
View articleThe company is cutting cost in its lead gen business and is reducing staff to address weak ad and publisher demand. Read More...
View articleCoke leverages iCoke portal to support video game contests in 4,000 LAN cafes. Read More...
View articleThe rising importance of data is a major factor behind the decision to morph digital and traditional units. Read More...
View articleJust in time for happy hour: Anheuser-Busch had its Q2 earnings call the other day Read More...
View articleDigital marketing company iCrossing has received $62M in funding from investment agency Goldman Sachs, along with additional investments from existing...
View articleComScore separates heavy and light Web users, while Nielsen delves into time spent playing console and PC games. Read More...
View articleTop 50 Internet Advertisers by Media Value in May, 2007 Read More...
View articleNational and local advertisers sought for dinner-and-a-movie promotions Read More...
View articleAdBrite Grabs Levin from Yahoo Local; CMO Refreshment at Coke; Jumpstart Revs up Sales Staff Read More...
View articleSirius Satellite Radio's Jennifer Betka has also joined the Web video firm. Read More...
View articleWhy online video isn't just for entertainment, media, and content companies. Read More...
View articleMicrosoft's acquisition of ad exchange AdECN could also create efficiencies within Microsoft's own properties. Read More...
View articleJust a reminder that nominations are open for ClickZ's Decade of Achievement Awards Read More...
View articleYP publisher turned local search player buys the business directory and performance-based ad network for $345 million. Read More...
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