Green Marketing Online: The Publisher Perspective
Media

Green Marketing Online: The Publisher Perspective

19y Zachary Rodgers

Green Marketing Online: The Publisher Perspective

In a feature ClickZ published last week on the greening of digital marketing , I discuss how big marketers have turned up the volume on their marketin...

View article
Report: Offline Ads Are Heavy Drivers of Search
Media

Report: Offline Ads Are Heavy Drivers of Search

19y Kevin Newcomb

Report: Offline Ads Are Heavy Drivers of Search

While many search marketers understand that there is a connection between online and offline marketing, some may not appreciate its full extent. Read ...

View article
Yahoo's Exec Departures: Brain Drain or Natural Exodus?
Media

Yahoo's Exec Departures: Brain Drain or Natural Exodus?

19y Kate Kaye

Yahoo's Exec Departures: Brain Drain or Natural Ex...

At least ten execs have moved to other firms in the last few months. Read More...

View article
American Airlines Files Trademark Infringement Case Against Google
Media

American Airlines Files Trademark Infringement Case Against Google

19y Fred Aun

American Airlines Files Trademark Infringement Cas...

The suit is similar to others that have preceded it, except that the plaintiff is a major U.S. brand. Read More...

View article
Covering Bases, Video Ad Network YuMe Offers Many Ad Formats
Media

Covering Bases, Video Ad Network YuMe Offers Many Ad Formats

19y Matthew G. Nelson

Covering Bases, Video Ad Network YuMe Offers Many ...

Watermarks, overlays and adjacent text ads join ad network's in-stream ad offerings. Read More...

View article
Execs & Accounts for August 20, 2007
Media

Execs & Accounts for August 20, 2007

19y Matthew G. Nelson

Execs & Accounts for August 20, 2007

PodTech promotes McCormick; Spur Digital lands Stage Stores and ConocoPhillips' 76. Read More...

View article
WPP Group Touts GroupM, Cross-Platform, in Earnings Statement
Media

WPP Group Touts GroupM, Cross-Platform, in Earnings Statement

19y Kate Kaye

WPP Group Touts GroupM, Cross-Platform, in Earning...

WPP Group, new owner of 24/7 Real Media, has released its 2007 Interim financials Read More...

View article
WPP Group Earnings: Blinded by Science
Media

WPP Group Earnings: Blinded by Science

19y Kate Kaye

WPP Group Earnings: Blinded by Science

WPP Group, new owner of 24/7 Real Media, has released its 2007 Interim financials Read More...

View article
MySpace Recruits Veteran Video Ad Sales Exec
Media

MySpace Recruits Veteran Video Ad Sales Exec

19y Enid Burns

MySpace Recruits Veteran Video Ad Sales Exec

Tom Bosco was involved in the launches of MSN Video and AOL Video. Read More...

View article
Technorati CEO Sifry Departs, Layoffs Planned
Media

Technorati CEO Sifry Departs, Layoffs Planned

19y Matthew G. Nelson

Technorati CEO Sifry Departs, Layoffs Planned

Founder moves to chairman, hands reins to a committee. Read More...

View article
Execs & Accounts for August 17, 2007
Media

Execs & Accounts for August 17, 2007

19y Matthew G. Nelson

Execs & Accounts for August 17, 2007

Scripps hires Bob Madden to lead interactive marketing and promotion; Agency.com Meows; 'The Ten' taps Special Ops. Read More...

View article
Playing the Tracking Game
Media

Playing the Tracking Game

19y Dorian Sweet

Playing the Tracking Game

Is measuring rich media or video just crazy talk? Read More

View article
State of Mobile Video, and Video Advertising
Media

State of Mobile Video, and Video Advertising

19y Enid Burns

State of Mobile Video, and Video Advertising

Mobile video services including video mail, video calling, and video sharing services is expected to compound annual growth rate of 74 percent through...

View article
UPDATE: Philly.com Addition to Yahoo Newspaper Group No Surprise
Media

UPDATE: Philly.com Addition to Yahoo Newspaper Group No Surprise

19y Kate Kaye

UPDATE: Philly.com Addition to Yahoo Newspaper Gro...

When ClickZ News asked newly-hired Philly.com president Eric Grilly in March whether the site's parent company Philadelphia Media Holdings would be th...

View article
Double Fusion Adds Web Properties to In-Game Network
Media

Double Fusion Adds Web Properties to In-Game Network

19y Enid Burns

Double Fusion Adds Web Properties to In-Game Netwo...

In-game advertising firm Double Fusion added gaming search engine Wazap to its network to extend advertiser reach. Read More...

View article
Mobile Advertisers Embrace the iPhone
Media

Mobile Advertisers Embrace the iPhone

19y Fred Aun

Mobile Advertisers Embrace the iPhone

When it comes to mobile advertising, the Apple iPhone is changing everything. Read More...

View article
IAB Lists Best Practices for Lead Generation Transfers
Media

IAB Lists Best Practices for Lead Generation Transfers

19y Matthew G. Nelson

IAB Lists Best Practices for Lead Generation Trans...

Lead Generation Committee recommends encryption and standardization of file formats. Read More...

View article
Brands Get Scary
Media

Brands Get Scary

19y Tessa Wegert

Brands Get Scary

From ghostly to gruesome, major brands are rolling out their Halloween campaigns. Read More...

View article
The Greening of Digital Marketing
Media

The Greening of Digital Marketing

19y Zachary Rodgers

The Greening of Digital Marketing

2007 is shaping up to be a banner year for green marketing. But as firms tethering their brands to the sustainability bandwagon are finding out, the r...

View article
Adify Gets Gayified
Media

Adify Gets Gayified

19y Kate Kaye

Adify Gets Gayified

Adify, an ad management provider for small sites and networks started out in the niche vertical network world by introducing a network of blog sites a...

View article
Ian Schafer Poses a Few Questions to his T-ness
Media

Ian Schafer Poses a Few Questions to his T-ness

19y Zachary Rodgers

Ian Schafer Poses a Few Questions to his T-ness

Our very own Ian Schafer sat down with Mr Read More...

View article
FIM Expands Partnerships with Local Affiliates for Ad, Content Management
Media

FIM Expands Partnerships with Local Affiliates for Ad, Content Management

19y Kate Kaye

FIM Expands Partnerships with Local Affiliates for...

News Corp's Fox Interactive Media will build or revamp local Fox affiliate sites as part of an agreement with the FOX affiliate Board of Governors. Re...

View article
Widgets Spawn Industry Events, Communities and Branded Chicken Wings
Media

Widgets Spawn Industry Events, Communities and Branded Chicken Wings

19y Kate Kaye

Widgets Spawn Industry Events, Communities and Bra...

The nascent widget marketing sector is forming working communities and events to attract advertisers and develop best practices. Read More...

View article
Gannett Launches 100 Mobile Sites with Diverse Ad Options
Media

Gannett Launches 100 Mobile Sites with Diverse Ad Options

19y Zachary Rodgers

Gannett Launches 100 Mobile Sites with Diverse Ad ...

News conglomerate rallies local and national sales offices to support mobile extensions of its newspaper and TV properties. Read More...

View article
Execs & Accounts for August 15, 2007
Media

Execs & Accounts for August 15, 2007

19y Matthew G. Nelson

Execs & Accounts for August 15, 2007

Agency.com names two New York execs; Yahoo gets Schinella back but loses Krieger to Denuo. Read More...

View article
Microsoft Partners with Activated Content on Audio Watermarking Technology
Media

Microsoft Partners with Activated Content on Audio Watermarking Technology

19y Matthew G. Nelson

Microsoft Partners with Activated Content on Audio...

The two companies are working together on smartphones capable of downloading information embedded in audio advertisements. Read More...

View article
Can Millions of Online Fans Write One Def Jam Song?
Media

Can Millions of Online Fans Write One Def Jam Song?

19y Matthew G. Nelson

Can Millions of Online Fans Write One Def Jam Song...

In what has to be a branding collaboration first, Yahoo is teaming up with McDonalds and record label Def Jam to encourage music fans to contribute ly...

View article
1 332 333 334 335 336 924