Firms like Ubisoft, EA and Capcom have steadily ramped up both the the quantity and array of their digital marketing efforts. Read More...
View articlePodbridge pioneered dynamic ad insertion and powerful metrics for downloadable media, but the firm has lately committed to support a static ad model a...
View articleFox Interactive Media names Jack Kennedy EVP of strategy; Medio hires Yahoo Search Marketing exec; Wallace and Gromit go with ROO. Read More...
View articleShould you make the switch from pre-roll online video? Read More...
View articleThe Wall Street Journal today discusses Facebook's plans to target ads on user profile data, but according to what VP of Sales Mike Murphy told ClickZ...
View articleSearchRev acquisition moves AKQA one step closer to being a more diversified marketing services company. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...
View articleAd spending on game systems will increase ten-fold between this year and 2011, according to ABI Research. Read More...
View articleFacebook was originally a personal social network. But that hasn't stopped businesses from adapting its features to suit their networking and promotio...
View articleCreating social networks is no longer just about interpersonal relationships. The most tangible connections are born from personal relationships enhan...
View articleAt the SES conference in San Jose this week, search engine marketing intelligence agency AdGooroo reached out to the little guy, by offering AdGooroo ...
View articleFollowing last year's acquisition of Abacus , a data firm previously owned by DoubleClick, Epsilon has rebranded all its data services to reflect the ...
View articleGoogle's studly President of Advertising and Commerce Tim Armstrong is apparently the object of more than one Google gal's semi-secret affections Read...
View articleAt her Keynote Conversation at Search Engine Strategies Show in San Jose today, Marissa Mayer, vice president, search products & user experience a...
View articleDeCourcy departed JWT, where she was chief experience officer for about a year, to accept the post. Read More...
View articleYouTube begins offering overlay ad format in videos from select content partners. Read More...
View articleGoodmail made Epsilon and CheetahMail CertifiedEmail Premier Providers, granting them free use of its CertifiedEmail privileges. Read More...
View articleThe New York Times switches to Revenue Science and Rapt; Keen taps Forty Forty for integrated campaign; Organic hires ECD in New York. Read More...
View articleSearch firm aims to provide a single source of information on campaigns for big search spenders. Read More...
View articleAh, there's nothing like fraud and wrestling to pack the house for the Issues track sessions at SES today Read More...
View articleWord in the blogosphere is Yahoo acquired mobile marketing technology company Actionality Read More...
View articleIt's been a long search, but it paid off Read More...
View articleAt SES yesterday, Yahoo introduced some new features for Yahoo Search Marketing advertisers Read More...
View articleAdCenter users will automatically be upgraded to the Content Ads Beta, but campaigns will only reach Microsoft-owned Web sites. Read More...
View articleThe next generation of comScore's qSearch measurement product adds more search sites and breaks out cross-channel searches. Read More...
View articleVisa sponsors first two months of dining and entertainment guide's foray into mobile. Read More...
View articleGet up to speed on performance based media buys. First of a two-part series. Read More...
View article