The site optimization player says the deal sets it up as a one-stop shop site-tuning. Read More...
View articlePublicis acquired Paris-based Phonevalley, a mobile marketing agency it has a long working history with. Read More...
View articleGlam names DoubleClick exec to lead international efforts; Monster creative account to BBDO, including Atmosphere; Yahoo vets fly to comScore, Podbrid...
View articleCompanies will adorn ads with homegrown "videopinions," warts and all. Read More...
View articleWhy the latest release of the Firefox plug-in is a threat to the online advertising and content creators. Read More...
View articleTacoda filed the Hart-Scott-Rodino docs required for the AOL acquisition August 1 , according to CEO Curt Viebranz, and the acquisition just went thro...
View articleThe fallout over yesterday's announced iPhone price drop was immediate -- and angry Read More...
View articleThe Wall Street Journal today has a story announcing the end of the M&A boom Read More...
View articleSeems like the crowding field of contextual video ad vendors and networks greets a new contender about every other month Read More...
View articleA helpful reminder from the Outback that a merger of Google and DoubleClick would be a joining of global organizations, not merely American ones: The ...
View articleMcClatchy-owned Real Cities Network expands its network sales relationship with MediaNews Group. Read More...
View articleWith TBWA/Chiat/Day at the helm, electronics veteran charts new course. Read More...
View articleA look at six interconnected entities and each one's distinct partners and roles. Read More...
View articleVideo sponsorships can be just as effective as online video banners and spot ads. Read More...
View articleThe $300 million acquisition of the behavioral network positions Yahoo as a more direct competitor of AOL, owner of Advertising.com and behavioral fir...
View articleClick Tactics and Intrasight will combine to offer both self-serve and "highly consultative" direct marketing programs. Read More...
View articleYellow Book USA is the latest to begin testing video ads for local business clients. Read More...
View articleAmerican Blind gained nothing in the settlement, and indeed had two of its trademarks invalidated by a judge during the litigation process. Read More...
View articleCritical Mass hires Jones; Local.com renews Yahoo deal; General Atlantic adds big names as advisors. Read More...
View articleAdidas ran a portion of its "Impossible is Nothing" campaign on Freewebs.com to get consumer stories and raise brand awareness. Read More...
View articleWhite House National Drug Control Policy Director John Walters unveiled a new Web site today aimed at preaching the dangers of methamphetimine abuse t...
View articleThe renamed "Entrepreneur" channel will be sponsored by MasterCard for the coming year, and Dell will run display ads in the section. Read More...
View articleDouble Fusion shortens the lead time required for marketers to integrate products into video games with a new service called fusion.runtime. Read More...
View articleNuts and bolts of performance media: tracking, buying value, creative, and more. Second of a two-part series. Read More...
View articleNewspaper Web ad growth keeps chuggin' along Read More...
View articleThe Fifth Network's "attention targeting" initiative will let media buyers deliver ads to pages it deems will garner longer view-times. Read More...
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