After a rocky entry into the Chinese market, Google partnered with SINA Corp. to facilitate site and Web search, and serve ads on SINA properties. Rea...
View articleDiscovering and saturating the 'when' factor behind your product. Read More...
View articleWizards of the Coast (WotC), the creator of the "Magic: the Gathering" card game and publishers of other fantasy role-playing and adventure games like...
View articlePrivacy International's decision to assign Google the loathsome Black Band of Privacy Sinfulness in its new privacy ranking report was clearly intende...
View articleGoodmail, the CertifiedEmail trusted class e-mail provider that raised industry reaction when AOL partnered with it to filter out unwanted messages, a...
View articleLocal video ad platform company Visible World is signing deals left and right Read More...
View articleB-to-B publisher Reed Business has been using Burst Media's ad management platform for about a year, and now the company is opening up its network of ...
View articleDoes your target market include Hispanic Americans? Do you offer a Spanish Language option of your Web site? Find out if it's necessary for your site,...
View articleLast week, the Mobile Marketing Association created a Global Measurement Committee to help form metrics standards, while Nielsen unveiled a wireless m...
View articleCBS Audience Network names two execs; ComScore hires a CRO; LookSmart CFO resigns. Read More...
View articleIn a new Atlas Institute study, 90 percent of consumers that converted were reached by placements other than the last ad seen. Read More...
View articleImageSpan and Visible World team up to let advertisers easily craft rights-cleared national TV, Web and print campaigns featuring local video and phot...
View articleAn identity refresh aims to convey TRUSTe's evolving focus. Read More...
View articleGE Money and Yahoo Telemundo aim to Web-ducate U.S Read More
View articleUnique rich media offering from Media Banners streams full Web sites and multiple consecutive videos within a display unit. Read More...
View articleThe audit process amounts to a lot of extra work for something some say will do little to alleviate discrepancies between the measurement firms and si...
View articleR/GA promotes Chris Colborn to chief experience officer; Cookie Jar taps Gorilla Nation for ad representation. Read More...
View articleWhen does offline advertising dictatorship become an online dialogue? Final in a series. Read More...
View articleThe morphing of online yellow pages, local search and classifieds continues Read More...
View articleIn prep for the Mobile Marketing Forum, held by the Mobile Marketing Association (MMA), here in New York this week, the MMA released version 4.0 of it...
View articleKevin Ryan has long been a personal friend, a sometimes competitor (as iMedia's search editor), a peerless public speaker, and an expert in all things...
View articleDespite continued growth in search spending, ROI on search campaigns in Q1 was down 43 percent since last year, according to the latest search trend r...
View articleAlan Rutherford will join in September to execute the Publicis agency's aggressive international growth plans. Read More...
View article"Sprite Yard" aims to reach teens and increase brand stickiness. Read More...
View articleThe IAB quarterly study continues to see growth across all aspects of interactive advertising. Read More...
View articleA Web Analytics Association report finds most analytics pros feel they and their companies still struggle to grasp the practice. Read More...
View articleWith the ability to integrate widgets in ad formats, marketers will have new ways to reach their online audiences. Read More...
View article