Mobile Impressions and Messaging see Uptake
Data insights

Mobile Impressions and Messaging see Uptake

19y Enid Burns

Mobile Impressions and Messaging see Uptake

Mobile messaging traffic and mobile Web usage surges in Q1. Read More...

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Can't Miss Concept! Eliminate Click Fraud - By Eliminating PPC Advertising
Media

Can't Miss Concept! Eliminate Click Fraud - By Eliminating PPC Advertising

19y Rebecca Lieb

Can't Miss Concept! Eliminate Click Fraud - By Eli...

In an unsavory atmosphere of fear, uncertainty and doubt (F.U.D.), combined with click fraud alarmism over a core of domain leasing, a new company tha...

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Ebay Hits the Radio Airwaves
Media

Ebay Hits the Radio Airwaves

19y Kate Kaye

Ebay Hits the Radio Airwaves

In addition to brokering television spots, Ebay is moving into ad brokering for radio Read More...

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Try New Movable Type 4, Now With 30 Percent Less Brand Control!
Media

Try New Movable Type 4, Now With 30 Percent Less Brand Control!

19y Zachary Rodgers

Try New Movable Type 4, Now With 30 Percent Less B...

Business and brand bloggers, are you fed up with RUN OF THE MILL transparency? Champing at the bit to surrender EVEN MORE CONTROL of your brand to you...

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R/GA (Finally) Opens Its Digital Production Studio
Media

R/GA (Finally) Opens Its Digital Production Studio

19y Zachary Rodgers

R/GA (Finally) Opens Its Digital Production Studio

R/GA has opened the in-house digital production studio it promised a year ago when it expanded into new facilities in New York Read More...

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As Yahoo Paper Partners Increase, Hearst Builds Sales Center for HotJobs
Media

As Yahoo Paper Partners Increase, Hearst Builds Sales Center for HotJobs

19y Kate Kaye

As Yahoo Paper Partners Increase, Hearst Builds Sa...

UPDATE: Yahoo has signed 17 paper publishers, and plans on training thousands of newspaper reps this year on its HotJobs system. A full list of curren...

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Execs & Accounts for June 6, 2007
Media

Execs & Accounts for June 6, 2007

19y Matthew G. Nelson

Execs & Accounts for June 6, 2007

Agency.com gets a Chicago president; MLG buys Got Frag?; WWE gets mobile. Read More...

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Google Introduces Audio Ads to a Wider Customer Base
Media

Google Introduces Audio Ads to a Wider Customer Base

19y Fred Aun

Google Introduces Audio Ads to a Wider Customer Ba...

The company will roll out the service to all U.S. advertisers during the next month. Read More...

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TNS: Internet Spend Increases in a Down Quarter for the Ad Biz
Media

TNS: Internet Spend Increases in a Down Quarter for the Ad Biz

19y Enid Burns

TNS: Internet Spend Increases in a Down Quarter fo...

Internet display advertising expenditures grew in the first quarter, while the total ad spend dipped slightly. Read More...

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Longer Video Ads Perform Better in Some Measures Says OPA Study
Media

Longer Video Ads Perform Better in Some Measures Says OPA Study

19y Matthew G. Nelson

Longer Video Ads Perform Better in Some Measures S...

Online Publishers Association research shows video ads on TV, magazine and newspaper sites drove more user actions than portals and UGC sites. Read Mo...

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Marchex gets on Yahoo Panama Bandwagon with Pay Per Click
Media

Marchex gets on Yahoo Panama Bandwagon with Pay Per Click

19y Matthew G. Nelson

Marchex gets on Yahoo Panama Bandwagon with Pay Pe...

Marchex is extending its relationship with Yahoo to convert search ad listings from its Enhance Interactive pay-per-click engine, into Yahoo Sponsored...

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A Widget Campaign for VH1's 'Charm School'
Media

A Widget Campaign for VH1's 'Charm School'

19y Enid Burns

A Widget Campaign for VH1's 'Charm School'

To promote the show's upcoming season, VH1 asked Web users to play dress-up with virtual dolls, then invited them to post the widgets to social networ...

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Yahoo Adds Premium API Service
Media

Yahoo Adds Premium API Service

19y Matthew G. Nelson

Yahoo Adds Premium API Service

Yahoo has realized the important nature of keeping large businesses that use its application program interface (API) system happy Read More...

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Kinder Replaces Finnegan at HotJobs, New Title for Schneider?
Media

Kinder Replaces Finnegan at HotJobs, New Title for Schneider?

19y Kate Kaye

Kinder Replaces Finnegan at HotJobs, New Title for...

Less than three weeks after SVP and GM of Yahoo HotJobs Dan Finnegan announced he'd part ways with the firm, Yahoo has hired on former SVP for Cendant...

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Digital Marketing Remainders for June 5, 2007
Media

Digital Marketing Remainders for June 5, 2007

19y Zachary Rodgers

Digital Marketing Remainders for June 5, 2007

Massive founders score massive funding for new video game company. Wide skepticism as the new company, Brash Entertainment, says its niche will be TV ...

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Ex-Cisco Dealmaker Volpi Joins Old Friends at Joost
Media

Ex-Cisco Dealmaker Volpi Joins Old Friends at Joost

19y Kate Kaye

Ex-Cisco Dealmaker Volpi Joins Old Friends at Joos...

Ad-supported Internet TV service Joost has hired Cisco vet and former Skype board member Mike Volpi as its new CEO. Read More...

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AmEx Interactive Effort to 'Shake up' the World
Media

AmEx Interactive Effort to 'Shake up' the World

19y Fred Aun

AmEx Interactive Effort to 'Shake up' the World

UPDATE: Cardmembers are asked to visit a site where they can suggest, discuss and vote on world betterment projects, one of which will receive up to $...

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Salesforce.com, Google in AdWords Alliance
Media

Salesforce.com, Google in AdWords Alliance

19y Bill McGuire

Salesforce.com, Google in AdWords Alliance

Deal allows Salesforce to add Google's AdWords platform to its customer service management software. Read More...

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Ask.com: The Other Search Engine?
Media

Ask.com: The Other Search Engine?

19y Kevin Newcomb

Ask.com: The Other Search Engine?

Ask.com has re-engineered its search engine to align with the way people search, and a new marketing campaign hopes to drive users to the new Ask.com....

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Cars.com Listings Hit Mobile Devices
Media

Cars.com Listings Hit Mobile Devices

19y Kate Kaye

Cars.com Listings Hit Mobile Devices

The auto listings site has teamed with Crisp Wireless to let people search all its auto classifieds and other content through mobile devices. Read Mor...

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Microsoft Will Promote Recording Artists Across Zune, MSN, and Xbox
Media

Microsoft Will Promote Recording Artists Across Zune, MSN, and Xbox

19y Matthew G. Nelson

Microsoft Will Promote Recording Artists Across Zu...

Ignition will promote emerging recording artists across Microsoft platforms to bring users to Zune. Read More...

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Buying Greenvertising
Media

Buying Greenvertising

19y Hollis Thomases

Buying Greenvertising

The right way for media buyers to place clients in environmentally friendly Web sites. Read More...

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YouTube Signs Hearst for Local TV Video
Media

YouTube Signs Hearst for Local TV Video

19y Kate Kaye

YouTube Signs Hearst for Local TV Video

So, YouTube has added another full-fledged media partner to its roster Read More...

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AdSense Goes Glam
Media

AdSense Goes Glam

19y Rebecca Lieb

AdSense Goes Glam

Glam Media has let it be known they've inked a multi-year deal with Google Read More...

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Ipsh! Founder Departs, Will Launch Ad-Driven Mobile Startup
Media

Ipsh! Founder Departs, Will Launch Ad-Driven Mobile Startup

19y Zachary Rodgers

Ipsh! Founder Departs, Will Launch Ad-Driven Mobil...

Nearly 20 months after selling it to Omnicom, Nihal Mehta has left the mobile agency he created. Read More...

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Borrell Predicts Local Advertisers Will Spend $7.5 Billion Online in '07
Media

Borrell Predicts Local Advertisers Will Spend $7.5 Billion Online in '07

19y Kate Kaye

Borrell Predicts Local Advertisers Will Spend $7.5...

Newspaper publishers' online ad growth is decreasing, while TV and radio properties are gaining ground. Read More...

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Management Buyout at 360i Goes Against Ad Industry Trend
Media

Management Buyout at 360i Goes Against Ad Industry Trend

19y Enid Burns

Management Buyout at 360i Goes Against Ad Industry...

UPDATE: Innovation Interactive, parent of search agency 360i, completed a management buyout, taking ownership from Livedoor Japan. Read More...

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