Ad-Supported Directory Assistance Patent Granted
Media

Ad-Supported Directory Assistance Patent Granted

19y Enid Burns

Ad-Supported Directory Assistance Patent Granted

Jingle Networks, the operator of the directory assistance service 1-800-FREE411 was granted U.S Read More...

View article
Publicis/Digitas to Acquire French Digital Agency
Media

Publicis/Digitas to Acquire French Digital Agency

19y Zachary Rodgers

Publicis/Digitas to Acquire French Digital Agency

Publicis is laying the groundwork for a full buyout of Business Interactif, a huge French digital communications group Read More...

View article
Come to Grips with Web Analytics (& Do Good in the Process!)
Media

Come to Grips with Web Analytics (& Do Good in the Process!)

19y Rebecca Lieb

Come to Grips with Web Analytics (& Do Good in the...

Here's a recommedation for all you multitaskers out there: get a grip on Web analytics and help save the world in the process. No, it's as far-fetched...

View article
FTC and Congress Inspect Recent Web Ad Industry Acquisitions
Media

FTC and Congress Inspect Recent Web Ad Industry Acquisitions

19y Kate Kaye

FTC and Congress Inspect Recent Web Ad Industry Ac...

Recent Yahoo and Microsoft buys are under review, and now the U.S. Congress is peeking under the acquisition covers, too. Read More...

View article
PartyGaming Gambles on Advertising to Restore U.S. Cash Flow
Media

PartyGaming Gambles on Advertising to Restore U.S. Cash Flow

19y Fred Aun

PartyGaming Gambles on Advertising to Restore U.S....

The gaming publisher embraces ads in the wake of U.S. moves to quash online gambling. Read More...

View article
Forecast: Search to Lose Share as Video Ads Proliferate
Media

Forecast: Search to Lose Share as Video Ads Proliferate

19y Enid Burns

Forecast: Search to Lose Share as Video Ads Prolif...

An IDC Internet advertising forecast expects video advertising to grow substantially by 2011. Read More...

View article
Execs & Accounts for June 15, 2007
Media

Execs & Accounts for June 15, 2007

19y Matthew G. Nelson

Execs & Accounts for June 15, 2007

Revenue Science hires a director of sales; Burst Media moves an exec to LA; Kaboose hires two execs. Read More...

View article
When the Medium Isn't the Message
Media

When the Medium Isn't the Message

19y Ian Schafer

When the Medium Isn't the Message

Does viral success necessarily mean ad success? Read More

View article
TurnHere Launches Site with Simon & Schuster
Media

TurnHere Launches Site with Simon & Schuster

19y Kate Kaye

TurnHere Launches Site with Simon & Schuster

TurnHere's branching out beyond local, beyond travel, beyond real estate with the launch of BookVideos.tv, a collaboration between the video marketing...

View article
Kellogg to Limit Site Access, Cease Viral, Mobile and Web Games Aimed at Kids
Media

Kellogg to Limit Site Access, Cease Viral, Mobile and Web Games Aimed at Ki...

19y Kate Kaye

Kellogg to Limit Site Access, Cease Viral, Mobile ...

As part of its settlement with children's health and nutrition advocates, Kellogg will stop marketing efforts aimed at kids under 12 for products not ...

View article
Quattro Wireless Adds Former Advertising.com Exec
Media

Quattro Wireless Adds Former Advertising.com Exec

19y Matthew G. Nelson

Quattro Wireless Adds Former Advertising.com Exec

Mobile start-up founded by m-Qube vets adds two experienced ad execs. Read More...

View article
Advertising Placements by Industry and Top Sponsored Links, May 2007
Media

Advertising Placements by Industry and Top Sponsored Links, May 2007

19y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

View article
Entering the Social Sites
Media

Entering the Social Sites

19y Tessa Wegert

Entering the Social Sites

Advertisers must tread carefully on social sites like Second Life, but the rewards are there for those who facilitate the user experience. Read More...

View article
The ABCs of Mobile Marketing, Part 2
Media

The ABCs of Mobile Marketing, Part 2

19y Laura Marriott

The ABCs of Mobile Marketing, Part 2

The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Read More...

View article
Animosity Escalates as eBay Pulls Google AdWords, Reallocates Dollars
Media

Animosity Escalates as eBay Pulls Google AdWords, Reallocates Dollars

19y Kate Kaye

Animosity Escalates as eBay Pulls Google AdWords, ...

Most believe the decision was a reaction to Google's plans to host a protest in response to eBay's refusal to accept Google Checkout for ebay transact...

View article
AOL Hires a CMO With Social Ties
Media

AOL Hires a CMO With Social Ties

19y Zachary Rodgers

AOL Hires a CMO With Social Ties

As VP of marketing at Cingular and AT&T, Burbank brokered mobile deals with MySpace, FaceBook and YouTube. Read More...

View article
Widgets Are Trackable, but Ad Implications Unclear
Media

Widgets Are Trackable, but Ad Implications Unclear

19y Kate Kaye

Widgets Are Trackable, but Ad Implications Unclear

ComScore found 21 percent of Web users worldwide viewed a widget in April. Read More...

View article
Web a Bright Spot as TNS Revises U.S. Ad Forecast Downward
Media

Web a Bright Spot as TNS Revises U.S. Ad Forecast Downward

19y Enid Burns

Web a Bright Spot as TNS Revises U.S. Ad Forecast ...

Online ad spending will lead overall ad spending with a 16 percent growth rate in 2007, according to an updated forecast. Read More...

View article
Execs & Accounts for June 13, 2007
Media

Execs & Accounts for June 13, 2007

19y Matthew G. Nelson

Execs & Accounts for June 13, 2007

IVillage promotes three execs; PARTNERS+simons promotes two; Jumpstart promotes one. Read More...

View article
Distribution Deals: Necessary Evil for Media Brands?
Media

Distribution Deals: Necessary Evil for Media Brands?

19y Kate Kaye

Distribution Deals: Necessary Evil for Media Brand...

Once content is here, there and everywhere, how will media firms prove the value of their brands to advertisers when asking for higher CPMs on their o...

View article
No Ads in Embedded YouTube Player (Yet...)
Media

No Ads in Embedded YouTube Player (Yet...)

19y Kate Kaye

No Ads in Embedded YouTube Player (Yet...)

Last week a new YouTube ad unit was prognosticated by ZDNet's "Googling Google" blog ( by way of Search Engine Journal) Read More...

View article
CGM TKO
Media

CGM TKO

19y Zachary Rodgers

CGM TKO

Ian's right : Nintendo's Shortcuts CGM contest was long overdue, and this video is awesome Read More...

View article
Digital Remainders for June 12
Media

Digital Remainders for June 12

19y Zachary Rodgers

Digital Remainders for June 12

Girl networks make friends to promote girl fights. Oxygen and Glam Media pair up on a Web game tied to Oxygen's new series "Fight Girls." The show fol...

View article
Adobe's Creative License Campaign
Media

Adobe's Creative License Campaign

19y Zachary Rodgers

Adobe's Creative License Campaign

You may already have seen a few of these gorgeous display ads from Adobe, created by Goodby Silverstein for its Creative License campaign Read More...

View article
IAB Launches Specs Database: Updating Is Key
Media

IAB Launches Specs Database: Updating Is Key

19y Kate Kaye

IAB Launches Specs Database: Updating Is Key

The Interactive Advertising Bureau, along with its AB Ad Ops Council Joint Working Group on Late Creative, unveiled a database hub for ad unit creativ...

View article
Google to Report URLs for All AdSense Ads
Media

Google to Report URLs for All AdSense Ads

19y Zachary Rodgers

Google to Report URLs for All AdSense Ads

All AdWords users in the U.S. and overseas will be offered customized reports telling them where their network ads have displayed. Read More...

View article
Travelocity Hands Search Marketing Duties to iCrossing
Media

Travelocity Hands Search Marketing Duties to iCrossing

19y Fred Aun

Travelocity Hands Search Marketing Duties to iCros...

The online travel giant says goodbye to Range Online and hires iCrossing to handle paid search management, customer analytics and SEO. Read More...

View article
1 344 345 346 347 348 924