Marchex Morphs 100,000 Generic Sites Into a Local Search Network
Media

Marchex Morphs 100,000 Generic Sites Into a Local Search Network

19y Zachary Rodgers

Marchex Morphs 100,000 Generic Sites Into a Local ...

A year in the works, the move creates perhaps the largest online local search and media network. Read More...

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Can Mobile Measure OOH Media Exposure?
Media

Can Mobile Measure OOH Media Exposure?

19y Rebecca Lieb

Can Mobile Measure OOH Media Exposure?

Can mobile devices enable the measurement of out-of-home media exposure and conversion? That's what research firm IMMI is betting on Read More...

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Execs & Accounts for June 27, 2007
Media

Execs & Accounts for June 27, 2007

19y Matthew G. Nelson

Execs & Accounts for June 27, 2007

Time Inc. taps Quigo; aQuantive hires two VPs; Kevin Ryan joins SEW & SES. Read More...

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Chrysler and Nickelodeon Plan Multimedia Marketing Deluge
Media

Chrysler and Nickelodeon Plan Multimedia Marketing Deluge

19y Fred Aun

Chrysler and Nickelodeon Plan Multimedia Marketing...

Chrysler is pairing with Nickelodeon in a multi-million-dollar, multi-media marketing blitz that will include an extensive online element. Read More...

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Kiptronic Expands to Offer Downloadable Video Ad Insertion
Media

Kiptronic Expands to Offer Downloadable Video Ad Insertion

19y Matthew G. Nelson

Kiptronic Expands to Offer Downloadable Video Ad I...

Now offering audio and video ad placement, the company lands Condé Nast as its first customer. Read More...

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Zimmerman and ImageSpan Partner for Auto Ads
Media

Zimmerman and ImageSpan Partner for Auto Ads

19y Matthew G. Nelson

Zimmerman and ImageSpan Partner for Auto Ads

Local car dealers have long been the source of some really annoying ads Read More...

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Mapping out Good Business
Media

Mapping out Good Business

19y Matthew G. Nelson

Mapping out Good Business

Tech savvy consumers are well aware of the usefulness of mapping programs to find the businesses they're looking for, and it's clear that businesses a...

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Data Drives Bluestreak Buy and Recent Spate of Ad Tech Deals
Media

Data Drives Bluestreak Buy and Recent Spate of Ad Tech Deals

19y Kate Kaye

Data Drives Bluestreak Buy and Recent Spate of Ad ...

Ongoing industry consolidation is partly driven by a very pressing client need: data consolidation. Read More...

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Mobile Developers Test Content on Hundreds of Handsets Remotely
Media

Mobile Developers Test Content on Hundreds of Handsets Remotely

19y Enid Burns

Mobile Developers Test Content on Hundreds of Hand...

Mobile Complete serves clients challenged to test how content will render on each handset, on every carrier, in every region. Read More...

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One in Five Users Gives Mobile Search and Audio Ads Thumbs Up
Media

One in Five Users Gives Mobile Search and Audio Ads Thumbs Up

19y Fred Aun

One in Five Users Gives Mobile Search and Audio Ad...

More than a quarter of the people responding to a new survey said sponsored text links that appear as a result of Web searches would be their preferre...

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Tracking: A Double Edged Sword
Media

Tracking: A Double Edged Sword

19y Harry Gold

Tracking: A Double Edged Sword

You have to take the bad with the good -- and start optimizing. Read More...

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Top 10 Search Terms in 10 Categories, May 2007
Media

Top 10 Search Terms in 10 Categories, May 2007

19y rumo

Top 10 Search Terms in 10 Categories, May 2007

A look at the month's top search terms in 10 categories. Read More...

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Yahoo Aims to Ease Ad Buying Process with Sales Restructure
Media

Yahoo Aims to Ease Ad Buying Process with Sales Restructure

19y Kate Kaye

Yahoo Aims to Ease Ad Buying Process with Sales Re...

In the midst of personnel changes, Yahoo aims to counteract slow display ad growth, and make it easier for advertisers to combine search and display a...

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eBay Halfheartedly Returns to Google
Media

eBay Halfheartedly Returns to Google

19y Kate Kaye

eBay Halfheartedly Returns to Google

Less than two weeks after announcing it was ditching Google, eBay is back, but not in full force Read More...

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Web Analytics - Buy the Book!
Media

Web Analytics - Buy the Book!

19y Rebecca Lieb

Web Analytics - Buy the Book!

Hope you've got the budget for at least two books on Web analytics this summer because another must-read title was just released by Shane Atchison and...

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Insider Thinks Google Won’t Serve DoubleClick’s ASP Customers
Media

Insider Thinks Google Won’t Serve DoubleClick’s ASP Customers

19y Kate Kaye

Insider Thinks Google Won’t Serve DoubleClick’s AS...

I had an interesting talk with Dana Ghavami, CEO of rich media/ad management firm CheckM8 the other day Read More...

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Blinkx to Offer Contextual Targeting for Video
Media

Blinkx to Offer Contextual Targeting for Video

19y Zachary Rodgers

Blinkx to Offer Contextual Targeting for Video

Three-year-old video search engine also plans to introduce a peer-to-peer ad-supported video platform, similar to Joost. Read More...

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Reprise Media Lands Microsoft Search Marketing Deal
Media

Reprise Media Lands Microsoft Search Marketing Deal

19y Matthew G. Nelson

Reprise Media Lands Microsoft Search Marketing Dea...

After its acquisition this past spring, Reprise finds itself teamed with McCann WorldGroup and Microsoft for SEM. Read More...

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Execs & Accounts for June 25, 2007
Media

Execs & Accounts for June 25, 2007

19y Matthew G. Nelson

Execs & Accounts for June 25, 2007

R/GA London names ECD; IGA Worldwide signs with Cyanide, Morpheme, and Staggan. Read More...

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Google's Schmidt: Expect More iPhone Integrations
Media

Google's Schmidt: Expect More iPhone Integrations

19y Zachary Rodgers

Google's Schmidt: Expect More iPhone Integrations

"iPhone is a powerful new device and is going to be particularly good for the apps that Google is building Read More...

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Online Ad Tech Calls Israel a Home, and for Good Reason
Media

Online Ad Tech Calls Israel a Home, and for Good Reason

19y Kate Kaye

Online Ad Tech Calls Israel a Home, and for Good R...

Daily challenges make for deep bonds and a strong work ethic for firms such as AlmondNet, CheckM8, Eyeblaster, Quigo -- and even Google. Read More...

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Hyundai Woos Younger Demo with Mobile Campaign
Media

Hyundai Woos Younger Demo with Mobile Campaign

19y Matthew G. Nelson

Hyundai Woos Younger Demo with Mobile Campaign

The company tries to shed its image as a cheap car maker by reaching a new and unfamiliar audience. Read More...

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Execs & Accounts for June 22, 2007
Media

Execs & Accounts for June 22, 2007

19y Matthew G. Nelson

Execs & Accounts for June 22, 2007

Answers.com makes Smith CSO; IVillage names Gutkowski COO; Vibe to use KickApps' white label CGM platform. Read More...

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An Unremarkable Opportunity
Media

An Unremarkable Opportunity

19y Dorian Sweet

An Unremarkable Opportunity

How can an upgraded offline ad culture work with a downgraded online one? Read More...

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Rise Up Against Squatting!
Media

Rise Up Against Squatting!

19y Matthew G. Nelson

Rise Up Against Squatting!

Fledgling online site YouChoose.net is touting itself as a social network for causes and petitions, and it's picked up on a continuing annoyance of an...

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Digital Marketing Remainders for June 21
Media

Digital Marketing Remainders for June 21

19y Zachary Rodgers

Digital Marketing Remainders for June 21

The YouTube overfloweth. The great YouTube expansion under Google begins Read More...

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Yahoo Shoots for High School and College Sports Fans with Rivals.com Buy
Media

Yahoo Shoots for High School and College Sports Fans with Rivals.com Buy

19y Fred Aun

Yahoo Shoots for High School and College Sports Fa...

Site offers sponsorships, run-of-site ads and video placements. Read More...

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