Report: Ad Networks Used to Infect Computers
Media

Report: Ad Networks Used to Infect Computers

19y Enid Burns

Report: Ad Networks Used to Infect Computers

As advertising reaches ever more Web sites, cyber-criminals have begun using affiliate ad networks to infect computers. Read More...

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Google Opens Performance-Based System to Qualified Ad Buyers
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Google Opens Performance-Based System to Qualified Ad Buyers

19y Kate Kaye

Google Opens Performance-Based System to Qualified...

Google opened its pay-per-action AdSense beta to qualifying advertisers worldwide, following a three-month closed trial period. Read More...

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Yahoo Signs Mobile Search Deals with Six Asian Carriers
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Yahoo Signs Mobile Search Deals with Six Asian Carriers

19y Fred Aun

Yahoo Signs Mobile Search Deals with Six Asian Car...

The company has also completed beta testing its Go for Mobile 2.0 service and will release it soon in the U.S. Read More...

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Marketing to Kids Isn't Child's Play
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Marketing to Kids Isn't Child's Play

19y Tessa Wegert

Marketing to Kids Isn't Child's Play

Kids are one of the toughest demographics to target online, but there are ways to succeed while remaining age-appropriate in placements and messaging....

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Nielsen TV Panel Leery of Web Tracking Plans
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Nielsen TV Panel Leery of Web Tracking Plans

19y Kate Kaye

Nielsen TV Panel Leery of Web Tracking Plans

So, Nielsen wants to track the online activities of the folks on its TV household panel Read More...

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Knowledgeable Ninja to Fans: Search at Ask.com, Get Bonus Clips
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Knowledgeable Ninja to Fans: Search at Ask.com, Get Bonus Clips

19y Zachary Rodgers

Knowledgeable Ninja to Fans: Search at Ask.com, Ge...

IAC's search engine pairs with goofball video blog Ask a Ninja in a sponsorship reminiscent of the live-read radio spots of old. Read More...

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Meredith Pushes Family-Focused Web Video and Ad Opportunities
Media

Meredith Pushes Family-Focused Web Video and Ad Opportunities

19y Kate Kaye

Meredith Pushes Family-Focused Web Video and Ad Op...

Meredith will launch Parents.tv next month, and has just acquired health search platform Healia. Read More...

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Tribal Fusion Parent Exponential Introduces Free Ad Server
Media

Tribal Fusion Parent Exponential Introduces Free Ad Server

19y Fred Aun

Tribal Fusion Parent Exponential Introduces Free A...

Expo9 has been in testing for several months and is now serving 20 billion and 25 billion ads per month. Read More...

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Top 50 Advertisers by Media Value in April, 2007
Media

Top 50 Advertisers by Media Value in April, 2007

19y rumo

Top 50 Advertisers by Media Value in April, 2007

Top 50 Advertisers by Media Value in April, 2007 Read More...

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Execs & Accounts for June 20, 2007
Media

Execs & Accounts for June 20, 2007

19y Matthew G. Nelson

Execs & Accounts for June 20, 2007

Visible World Catches MTVN's Eye; Internet Broadcasting Grabs AOL Exec; Tacoda Boosts Women's Content Read More...

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Microsoft Relaunches Mobile Site
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Microsoft Relaunches Mobile Site

19y Matthew G. Nelson

Microsoft Relaunches Mobile Site

Tech giant Microsoft is taking another stab at its mobile portal with a relaunch of its MSN Mobile site Read More...

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Take that UGC Portals!
Media

Take that UGC Portals!

19y Matthew G. Nelson

Take that UGC Portals!

The Online Publisher’s Association (OPA) is hitting the road with its recently released “Frames of Reference,” report and sharing additional details a...

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Web TV's New Format: Bite-Size
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Web TV's New Format: Bite-Size

19y Enid Burns

Web TV's New Format: Bite-Size

Sony Pictures Television is airing paired-down versions of its classic shows on MySpace Read More...

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Landing Page Slip-Up
Media

Landing Page Slip-Up

19y Enid Burns

Landing Page Slip-Up

The name and identity of the site have been protected: I clicked through the sponsored link to a social networking site and landed on a page with the ...

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Shop.com Giving Away Final Harry Potter Tome
Media

Shop.com Giving Away Final Harry Potter Tome

19y Rebecca Lieb

Shop.com Giving Away Final Harry Potter Tome

Shop.com just announced it's giving away free copies of the seventh and final book in the blockbuster Harry Potter series. Spend $100 on the site in J...

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Further In-Game Ad Research Underway
Media

Further In-Game Ad Research Underway

19y Enid Burns

Further In-Game Ad Research Underway

There's been studies, forecasts, and controversy over measurement of in-game advertising Read More...

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Google Sweet Google
Media

Google Sweet Google

19y Rebecca Lieb

Google Sweet Google

Google Maps didn't photograph my cats , although my living room window is clearly visible in their shot of my building Read More...

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Social Nets Sit on Goldmine of Behavioral Data, Says Jupiter
Media

Social Nets Sit on Goldmine of Behavioral Data, Says Jupiter

19y Fred Aun

Social Nets Sit on Goldmine of Behavioral Data, Sa...

In a new online ad forecast, JupiterResearch finds publisher concern about privacy invasion limits the growth of behavioral targeting. Read More...

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Glam and iVillage Are Pieces to a Bigger Puzzle
Media

Glam and iVillage Are Pieces to a Bigger Puzzle

19y Kate Kaye

Glam and iVillage Are Pieces to a Bigger Puzzle

Glam Media surpassed iVillage in unique visitors in May according to comScore, but media buyers doubt the two should be compared. Read More...

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Mapping Company Adds Dynamic Ads to Online Maps
Media

Mapping Company Adds Dynamic Ads to Online Maps

19y Matthew G. Nelson

Mapping Company Adds Dynamic Ads to Online Maps

Idelix offers an API for map mash-up developers to monetize AJAX and Flash based systems. Read More...

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CNET Adds Topical Blogs
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CNET Adds Topical Blogs

19y Enid Burns

CNET Adds Topical Blogs

The tech publishing network will employ expert bloggers to tackle subjects like technology's influence on design, parenting, and sports. Read More...

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Agency's Cure for the Summertime Blues
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Agency's Cure for the Summertime Blues

19y Hollis Thomases

Agency's Cure for the Summertime Blues

Some midyear online marketing initiatives to consider, whether or not you have a summer lull. Read More...

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Top 10 Search Providers, April 2007
Media

Top 10 Search Providers, April 2007

19y Enid Burns

Top 10 Search Providers, April 2007

The top 10 search engines and search providers by the number of users and share of total searches. Read More...

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Yang Succeeds Semel at Yahoo Helm
Media

Yang Succeeds Semel at Yahoo Helm

19y Zachary Rodgers

Yang Succeeds Semel at Yahoo Helm

UPDATED: Semel relinquishes leadership in the midst of continued criticism of handling of search and weakness in some ad verticals. Read More...

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DHL Delivers Bay Area Mobile Campaign
Media

DHL Delivers Bay Area Mobile Campaign

19y Enid Burns

DHL Delivers Bay Area Mobile Campaign

DHL promotes its customer service efforts in a mobile campaign running in the San Francisco area. Read More...

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Execs & Accounts for June 18, 2007
Media

Execs & Accounts for June 18, 2007

19y Matthew G. Nelson

Execs & Accounts for June 18, 2007

Playboy taps Gorilla Nation for ad representation; Verdino goes to Crayon; 360i promotes Berkowitz, Hofstetter. Read More...

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Fox Signs On with Brightcove
Media

Fox Signs On with Brightcove

19y Matthew G. Nelson

Fox Signs On with Brightcove

Big four broadcaster provides its multiple divisions with the ability to share video content and generate more online ad revenue. Read More...

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