Study: As Broadband Adoption Slows, Lower-Income and Rural Users Grow
Media

Study: As Broadband Adoption Slows, Lower-Income and Rural Users Grow

19y Fred Aun

Study: As Broadband Adoption Slows, Lower-Income a...

Broadband adoption growth has slowed overall, but nearly half of Americans now have broadband, compared to around a third in early 2005, according to ...

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Talkin' Yahoo on NPR Today
Media

Talkin' Yahoo on NPR Today

19y Rebecca Lieb

Talkin' Yahoo on NPR Today

National Public Radio's All Things Considered asked me to discuss Yahoo on this evening's program Read More...

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Nielsen and Sony Pair to Measure Game Network Advertising
Media

Nielsen and Sony Pair to Measure Game Network Advertising

19y Fred Aun

Nielsen and Sony Pair to Measure Game Network Adve...

Nielsen is launching a syndicated GamePlay Metrics measurement project later this month. Read More...

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Scion Goes Urban, Eschewing Big Reach Buys
Media

Scion Goes Urban, Eschewing Big Reach Buys

19y Zachary Rodgers

Scion Goes Urban, Eschewing Big Reach Buys

The Toyota brand seeks to build awareness among a niche Hip Hop audience on sites like BlockSavvy.com, Streetfire.net and HipHopDX.com. Read More...

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Long-Play Streaming Video Advertising
Media

Long-Play Streaming Video Advertising

19y Hollis Thomases

Long-Play Streaming Video Advertising

The challenges of advertising in this brand new channel and questions to ask of potential partners. Read More...

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U.S. Broadband Adoption Continues to Rise
Data insights

U.S. Broadband Adoption Continues to Rise

19y Enid Burns

U.S. Broadband Adoption Continues to Rise

Broadband reaches over half of U.S. households, and is expected to reach 70 percent by 2012. Read More...

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Yahoo's New SmartAds Product Aims to Ease Creative Production
Media

Yahoo's New SmartAds Product Aims to Ease Creative Production

19y Zachary Rodgers

Yahoo's New SmartAds Product Aims to Ease Creative...

The offering makes heavy use of behavioral, demographic and location data. Read More...

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Sicko Provides Search Prescription for Other Advertisers
Media

Sicko Provides Search Prescription for Other Advertisers

19y Kate Kaye

Sicko Provides Search Prescription for Other Adver...

The agenda-driven healthcare flick is helping unrelated advertisers promote their own agendas. Read More...

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Execs & Accounts for July 2, 2007
Media

Execs & Accounts for July 2, 2007

19y Matthew G. Nelson

Execs & Accounts for July 2, 2007

LinkedIn links up with former Yahoo engineer; New Hires at Abacus, Centro, SideStep and ScanScout; CheckM8 Scores Brazilian publisher Read More...

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Teens Want Branded Online Social Experiences, Study Says
Media

Teens Want Branded Online Social Experiences, Study Says

19y Matthew G. Nelson

Teens Want Branded Online Social Experiences, Stud...

Over fifty percent of teens have participated in some kind of advertiser-branded activity on social sites, according to a new white paper. Read More...

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Behavioral Targeting Downside: Your Work Follows You
Media

Behavioral Targeting Downside: Your Work Follows You

19y Zachary Rodgers

Behavioral Targeting Downside: Your Work Follows Y...

A downside to behavioral targeting, per the screen capture above, is that your work can wind up following you to places you'd rather it didn't Read Mo...

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Dos Equis Taps Euro RSCG 4D for Site Development
Media

Dos Equis Taps Euro RSCG 4D for Site Development

19y Matthew G. Nelson

Dos Equis Taps Euro RSCG 4D for Site Development

Agency wins duties after Heineken-owned brewer parts with AKQA over scheduling conflicts. Read More...

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Forecast: Game-Based Advertising to Hit $2 Billion by 2012
Media

Forecast: Game-Based Advertising to Hit $2 Billion by 2012

19y Zachary Rodgers

Forecast: Game-Based Advertising to Hit $2 Billion...

Parks Associates finds dynamic and static in-game ads are a small piece of the pie for game-based ads, but that will change. Read More...

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Execs & Accounts for June 29, 2007
Media

Execs & Accounts for June 29, 2007

19y Matthew G. Nelson

Execs & Accounts for June 29, 2007

Paramount taps mediaedge:cia U.S. for worldwide media; L'Occitane en Provence picks Range. Read More...

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Top 10 Search Providers, May 2007
Media

Top 10 Search Providers, May 2007

19y rumo

Top 10 Search Providers, May 2007

The top 10 search engines and search providers by the number of users and share of total searches. Read More...

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Google Top Referral Site for Clinton, Paul in May
Media

Google Top Referral Site for Clinton, Paul in May

19y Kate Kaye

Google Top Referral Site for Clinton, Paul in May

Presidential contenders, Democrat Hillary Clinton and Republican Ron Paul came out on top among major party presidential candidates when it came to tr...

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TribalFusion to Build Out In-Stream Contextual Video Network
Media

TribalFusion to Build Out In-Stream Contextual Video Network

19y Zachary Rodgers

TribalFusion to Build Out In-Stream Contextual Vid...

ROO and TribalFusion are planning to work together to improve how video offers are targeted against text-based content online Read More...

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Mysterious and Compelling Eye-Project Site
Media

Mysterious and Compelling Eye-Project Site

19y Rebecca Lieb

Mysterious and Compelling Eye-Project Site

KDDI Corporation is some sort of a Japanese communications company doing some sort of viral, CGM-fueled project that assembles photos, Web images and ...

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Tremor Adds ClipSyndicate to Video Ad Network
Media

Tremor Adds ClipSyndicate to Video Ad Network

19y Zachary Rodgers

Tremor Adds ClipSyndicate to Video Ad Network

In what's basically a mini-version of the deal it made with BrightCove earlier this spring , Tremor Networks added video content and syndication firm ...

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Universal McCann: U.S. Ad Spending Staggering, and Dot-Com Marketing Budgets Slip Too
Media

Universal McCann: U.S. Ad Spending Staggering, and Dot-Com Marketing Budget...

19y Zachary Rodgers

Universal McCann: U.S. Ad Spending Staggering, and...

UniversalMcCann's Rober Coen put out a report this week that reiterates what we've already been hearing about the U.S Read More...

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Amazon Man to Helm News Corp/NBCU Video Network
Media

Amazon Man to Helm News Corp/NBCU Video Network

19y Kate Kaye

Amazon Man to Helm News Corp/NBCU Video Network

Jason Kilar is tasked with developing a clean user interface and building recommendation engines for the joint video distribution venture. Read More...

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Nielsen Agrees to Acquire Wireless Measurement Firm Telephia
Media

Nielsen Agrees to Acquire Wireless Measurement Firm Telephia

19y Matthew G. Nelson

Nielsen Agrees to Acquire Wireless Measurement Fir...

The purchase of Telephia, for an undisclosed sum, expands the media measurement giant's wireless capabilities. Read More...

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NBCU's iVillage Puts Sugar Publishing in its Ad Sales Cupboard
Media

NBCU's iVillage Puts Sugar Publishing in its Ad Sales Cupboard

19y Fred Aun

NBCU's iVillage Puts Sugar Publishing in its Ad Sa...

NBC Universal will represent ads on PopSugar and nine other female-centered Sugar Network sites. Read More...

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Site Brand Planning
Media

Site Brand Planning

19y Tessa Wegert

Site Brand Planning

Are the sites you choose for your ads appropriate for your brand? Read More...

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What's the Deal With Participation TV?
Media

What's the Deal With Participation TV?

19y Laura Marriott

What's the Deal With Participation TV?

Five best practices for a successful PTV initiative. Read More...

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Heavy on the Hellmann's, Skimpy on the Video Production
Media

Heavy on the Hellmann's, Skimpy on the Video Production

19y Kate Kaye

Heavy on the Hellmann's, Skimpy on the Video Produ...

Dig potato salad? Well, Yahoo Food has a tantalizing recipe in video form including tarragon, dill, lemon juice...and...raw potatoes Read More...

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When the Conversation Turns Nasty
Media

When the Conversation Turns Nasty

19y Zachary Rodgers

When the Conversation Turns Nasty

As with all A-list controversies, the vitriol surrounding a Microsoft sponsorship of several Federated Media tech bloggers over the past three days is...

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