A recent report from Yankee Group pegged the average in-game ad buy last year at between $30,000 and $40,000 Read More...
View articleA widget sponsorship is part of a larger interactive media buy. Read More...
View articleOriginally played on the side of a building in NYC, a new video and microsite promotes the channel, and not a specific show. Read More...
View articleWhat's good and what's not about the largest ad network on the planet. Read More...
View articleDisney is embracing an ad-supported model with ToonTown, its previously subscription-only virtual world for kids, according to a story in MediaWeek to...
View articlePostini, which offers security and compliance services for e-mail and other Internet communications, will join Google Apps. Read More...
View articleThe DMA's EMail Marketing Council will fold into the EEC's operation. Read More...
View articleMicrosoft just might be gloating a little about the fact that the Federal Trade Commission -- apparently -- has not asked for more information regardi...
View articleRevver hires Marc Hernandez to lead ad sales; 360i promotes two; Follett taps SubscriberMail for e-mail marketing. Read More...
View articleA trademark infringement suit between Google advertisers raises questions about companies suing for access to competitors' ad data. Read More...
View articleBeta service reports on plays, reach, amount consumed, and category. Read More...
View articleWPP Group PLC's G2 Worldwide has acquired interactive ad agency Refinery for an undisclosed sum Read More...
View articleUPDATE: Hope remains that interested parties will take the fledgling firm under their wings and help it survive in some capacity. Read More...
View articleI was interested to see a story today on the front page of the Wall Street Journal about Israelis applying knowledge gathered through their military t...
View articleThe rental property classifieds service returns to Yahoo Real Estate. Read More...
View articleThe community-based free listings site is expected to provide advertising later this year. Read More...
View articleNokia picks W+K; TBS Takes from Yahoo; Mediaedge names new CFO Read More...
View articleNokia picks W+K; TBS Takes from Yahoo; Mediaedge names new CFO Read More...
View articleUnlike the well known Second Life, a number of virtual realms caters directly to a younger demographic. Read More...
View articleNBC announced earlier this week it would fold its NBBC broadband venture into its more far-reaching Web video distribution partnership with News Corp ...
View articleSo I would be led not into the temptation of buying yet another first-gen product, I made myself re-up with my current mobile provider, Sprint, a week...
View articleImplications for advertisers and Local.com competitors are up in the air. Read More...
View articleAdvertisers wonder if the quieter mood at this year's annual game conference might be more conducive to deal making. Read More...
View articleA deeper relationship with your target audience often begins with stronger bonds between media buyer and seller. Read More...
View articleAs ad networks have been so successful, was it hard to see that online video ad networks would be far behind? With the explosion in video content onli...
View articleWith as cluttered with information and shiny logos as some news and sports sites have become, it's clear that some publishers are looking to give thei...
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