AOL Tests Vista Gadget
Media

AOL Tests Vista Gadget

19y Enid Burns

AOL Tests Vista Gadget

Windows Vista has the ability for content owners and marketers to build desktop widgets to make their platforms more accessible Read More...

View article
Aspiring Action Heroes Wanted
Media

Aspiring Action Heroes Wanted

19y Enid Burns

Aspiring Action Heroes Wanted

Every so often Verizon creates a campaign to push its broadband initiative Read More...

View article
WPP Seals Deal to Acquire 24/7 Real Media
Media

WPP Seals Deal to Acquire 24/7 Real Media

19y Zachary Rodgers

WPP Seals Deal to Acquire 24/7 Real Media

The acquisition lassos new search, network sales and ad trafficking capabilities into the U.K.-based agency conglomerate's corral. Read More...

View article
Microsoft's Second Second Life Presence
Media

Microsoft's Second Second Life Presence

19y Rebecca Lieb

Microsoft's Second Second Life Presence

Millions of Us , a virtual worlds/social media agency, recently launched Microsoft Virtual Studio in Second Life Read More...

View article
Comscore Agrees to MRC Audit, Too
Media

Comscore Agrees to MRC Audit, Too

19y Kate Kaye

Comscore Agrees to MRC Audit, Too

Well, Nielsen/NetRatings may have put out a press release today touting the fact that they've agreed to a full Media Rating Council audit of their mea...

View article
April Ad Sales Drop at New York Times as Online Slows
Media

April Ad Sales Drop at New York Times as Online Slows

19y Bill McGuire

April Ad Sales Drop at New York Times as Online Sl...

New York Times Co Read More

View article
Center for Digital Democracy Takes Aim at Digital Food Marketing to Kids
Media

Center for Digital Democracy Takes Aim at Digital Food Marketing to Kids

19y Kate Kaye

Center for Digital Democracy Takes Aim at Digital ...

In a report and letter to the FTC, the organization contends digital marketing efforts by food and beverage brands contribute to poor nutrition and ob...

View article
Atmosphere BBDO Adds Mobile Practice
Media

Atmosphere BBDO Adds Mobile Practice

19y Matthew G. Nelson

Atmosphere BBDO Adds Mobile Practice

Ipsh! veteran David Bear will head the discipline as executive director. Read More...

View article
Honda Civic Tour Delves Into Social Media
Media

Honda Civic Tour Delves Into Social Media

19y Fred Aun

Honda Civic Tour Delves Into Social Media

For its seventh tour, the automaker joined with friendsorenemies.com to build a community centered on tour headliner Fall Out Boy. Read More...

View article
Summer Flick Markets an Old Teen Sleuth Story with New Tricks
Media

Summer Flick Markets an Old Teen Sleuth Story with New Tricks

19y Enid Burns

Summer Flick Markets an Old Teen Sleuth Story with...

Warner Bros. created two sites with mobile components to entice the next generation of Nancy Drew fans. Read More...

View article
User-Generated Media Fits to a Tee
Media

User-Generated Media Fits to a Tee

19y Tessa Wegert

User-Generated Media Fits to a Tee

Threadless is a lesson for all online marketers on the right way to use social media. Read More...

View article
The Mobile Knowledge
Media

The Mobile Knowledge

19y Laura Marriott

The Mobile Knowledge

Nine ways to expand your knowledge of mobile marketing and have some fun, too. Read More...

View article
AOL Buys Euro Ad Management Firm, Aims to Build Publisher Clients
Media

AOL Buys Euro Ad Management Firm, Aims to Build Publisher Clients

19y Kate Kaye

AOL Buys Euro Ad Management Firm, Aims to Build Pu...

No financials were disclosed, and it is unclear how the AdTech grab will affect AOL's relationship with DoubleClick. Read More...

View article
Mountain Dew Bottles 'Green Label Art' on New Site
Media

Mountain Dew Bottles 'Green Label Art' on New Site

19y Enid Burns

Mountain Dew Bottles 'Green Label Art' on New Site

Limited edition Mountain Dew aluminium bottles launched with artists' designs, microsite. Read More...

View article
Agency.com Alignment Enhances PermissionTV Agency Roster
Media

Agency.com Alignment Enhances PermissionTV Agency Roster

19y Kate Kaye

Agency.com Alignment Enhances PermissionTV Agency ...

The interactive agency has chosen to work with the video platform provider for clients' upcoming video efforts. Read More...

View article
Execs & Accounts for May 16, 2007
Media

Execs & Accounts for May 16, 2007

19y Matthew G. Nelson

Execs & Accounts for May 16, 2007

Yahoo gets a CFO; Avenue A/Razorfish promotes Darin Brown to chief strategy officer; Michael Winter leaves Beyond Interactive to join Agency.com in Ne...

View article
Meebo Signs Media Partners, Adds Advertising
Media

Meebo Signs Media Partners, Adds Advertising

19y Matthew G. Nelson

Meebo Signs Media Partners, Adds Advertising

The IM site now offers Meebo Rooms where users can view and discuss media from partners like NBC Universal, Popular Mechanics and CNET. Read More...

View article
Questions for AT&T's VP of Integrated Advertising
Media

Questions for AT&T's VP of Integrated Advertising

19y Matthew G. Nelson

Questions for AT&T's VP of Integrated Advertising

AT&T's begun a push into digital media and addressable TV ads. Karl Spangenberg, VP of integrated advertising, talks about why marketers should care. ...

View article
Top 10 Search Terms in 10 Categories, April 2007
Media

Top 10 Search Terms in 10 Categories, April 2007

19y rumo

Top 10 Search Terms in 10 Categories, April 2007

A look at the month's top search terms in 10 categories. Read More...

View article
AOL Acquires Mobile Ad Firm Third Screen Media
Media

AOL Acquires Mobile Ad Firm Third Screen Media

19y Enid Burns

AOL Acquires Mobile Ad Firm Third Screen Media

AOL purchase is a sign of traction in mobile ad market, analysts say. Read More...

View article
Google Video Chief Leaving
Media

Google Video Chief Leaving

19y Bill McGuire

Google Video Chief Leaving

Jennifer Feikin, director of Google Video, is leaving the company, Fortune reports Read More...

View article
Bye-bye Classifieds?
Media

Bye-bye Classifieds?

19y Kate Kaye

Bye-bye Classifieds?

Jeff Jarvis's BuzzMachine has an interesting debate brewing over the evolution and future of classifieds, in light of recent deals between Facebook, F...

View article
Suit Against Yahoo Alleges Defective Ad Technology
Media

Suit Against Yahoo Alleges Defective Ad Technology

19y Bill McGuire

Suit Against Yahoo Alleges Defective Ad Technology

Yahoo is the subject of a civil suit alleging "operational deficiencies" in the firm's ad-serving technology caused Yahoo to lose market share and pus...

View article
Hotmail Takes Live Branding, Cleaner Interface
Media

Hotmail Takes Live Branding, Cleaner Interface

19y Enid Burns

Hotmail Takes Live Branding, Cleaner Interface

Microsoft's Windows Live Hotmail comes out of beta with brand and advertising opportunities, as well as filtering of unwanted messages. Read More...

View article
Execs & Accounts for May 14, 2007
Media

Execs & Accounts for May 14, 2007

19y rumo

Execs & Accounts for May 14, 2007

Reactrix Grabs Danaher from MTVN; IFC Dials VMIX for Murder; Promotions and Hires at MRM, Active Marketing and Connexion Read More...

View article
CBS Plots New Online Strategy
Media

CBS Plots New Online Strategy

19y Bill McGuire

CBS Plots New Online Strategy

Conceding the obvious, CBS says efforts to get viewers to come to its Web site to view video have been a failure Read More...

View article
Yahoo's Green Challenge
Media

Yahoo's Green Challenge

19y Matthew G. Nelson

Yahoo's Green Challenge

A new site section challenges users to cut greenhouse gases and promotes environmental causes. Read More...

View article
1 350 351 352 353 354 924