Art for Ads' Sake
Media

Art for Ads' Sake

19y Bill McGuire

Art for Ads' Sake

Eyebeam, the non-profit group that promotes "shopdropping" -- a tactic used by artists and activists to clandestinely place objects in retail stores -...

View article
Google Trial by Jury
Media

Google Trial by Jury

19y Kate Kaye

Google Trial by Jury

So, the never-ending trademark suit against Google by American Blind & Wallpaper Factory will be tried by jury Read More...

View article
Bazaarvoice Channels 'Answers' Trend
Media

Bazaarvoice Channels 'Answers' Trend

19y Enid Burns

Bazaarvoice Channels 'Answers' Trend

Bazaarvoice plans to add a user-generated Q&A feature to its white label customer ratings and reviews service for retailers. Read More...

View article
Video Ad Firm Adap.tv Launches to Serve Direct Response Advertisers
Media

Video Ad Firm Adap.tv Launches to Serve Direct Response Advertisers

19y Kate Kaye

Video Ad Firm Adap.tv Launches to Serve Direct Res...

The firm is partnering with Amazon, Shopping.com and Metacafe, giving it access to 100 million ads that could be delivered. Read More...

View article
Y&R Digs Into Digital
Media

Y&R Digs Into Digital

19y Fred Aun

Y&R Digs Into Digital

The venerable agency rehires Tarik Sedkey as its new chief digital officer. Read More...

View article
Microsoft's Strategic Account Summit: Wooing Advertisers
Media

Microsoft's Strategic Account Summit: Wooing Advertisers

19y Zachary Rodgers

Microsoft's Strategic Account Summit: Wooing Adver...

Advertisers, well most of them anyway, want Microsoft to do well in media and to pose a tougher challenge to Google's terrifying ascendancy Read More...

View article
Blind Item Guessing Game
Media

Blind Item Guessing Game

19y Zachary Rodgers

Blind Item Guessing Game

Question: Which small ad network with wide reach among blogs is rumored to have been acquired by Google in recent weeks? ClickZ has heard from a relia...

View article
Participate in the Blog Reader Project
Media

Participate in the Blog Reader Project

19y Enid Burns

Participate in the Blog Reader Project

The Blog Reader Project is conducting a survey of blog readership, media consumption and demographics of visitors participating blogs Read More...

View article
Amazon, Simon & Schuster Promote Authors With Video and Podcasts
Media

Amazon, Simon & Schuster Promote Authors With Video and Podcasts

19y Matthew G. Nelson

Amazon, Simon & Schuster Promote Authors With ...

The retailer and the publisher are using cheap multimedia formats to generate buzz about authors and artists. Read More...

View article
Execs & Accounts for May 11, 2007
Media

Execs & Accounts for May 11, 2007

19y Matthew G. Nelson

Execs & Accounts for May 11, 2007

Sprint Nextel switches execs; Yahoo gets scientists; Revenue Science now in Santa Barbara. Read More...

View article
Ad Industry Groups Support Call for ComScore and Nielsen//NetRatings Audits
Media

Ad Industry Groups Support Call for ComScore and Nielsen//NetRatings Audits

19y Fred Aun

Ad Industry Groups Support Call for ComScore and N...

The American Association of Advertising Agencies, The Association of National Advertisers and The Advertising Research Foundation issued a statement s...

View article
Top 50 Advertisers by Media Value in March, 2007
Media

Top 50 Advertisers by Media Value in March, 2007

19y rumo

Top 50 Advertisers by Media Value in March, 2007

Top 50 Advertisers by Media Value in March, 2007 Read More...

View article
Taking the Video Wheels Off
Media

Taking the Video Wheels Off

19y Dorian Sweet

Taking the Video Wheels Off

Video is fully online. What's the best way for ad marketers to get in on the action? Read More...

View article
Is There an In-Stream Inventory Scarcity?
Media

Is There an In-Stream Inventory Scarcity?

19y Zachary Rodgers

Is There an In-Stream Inventory Scarcity?

There's a dearth of in-stream video inventory Read More...

View article
24/7 Real Media Confirms It's For Sale
Media

24/7 Real Media Confirms It's For Sale

19y Zachary Rodgers

24/7 Real Media Confirms It's For Sale

In the wake of rumors of an acquisition by WPP Group, 24/7 Real Media executives have confirmed the company is formally seeking a buyer Read More...

View article
Joost Secures $45 Million, CBS and Viacom Take Stakes
Media

Joost Secures $45 Million, CBS and Viacom Take Stakes

19y Zachary Rodgers

Joost Secures $45 Million, CBS and Viacom Take Sta...

Five firms have joined a huge $45 million funding round for Web video platform Joost, which has experienced some hiccups during its first days of unli...

View article
Bizarre Mets "Joe Dunkin' " Campaign
Media

Bizarre Mets "Joe Dunkin' " Campaign

19y Kate Kaye

Bizarre Mets "Joe Dunkin' " Campaign

I was just checking out the Mets site (yes, I am an addict), and noticed an intriguing yet bizzare campaign from Dunkin' Donuts Read More...

View article
IAB Wants Opinions on Rich App Guidelines
Media

IAB Wants Opinions on Rich App Guidelines

19y Kate Kaye

IAB Wants Opinions on Rich App Guidelines

The IAB has offered up proposed guidelines for measuring rich Internet applications and ads served within those increasingly popular environments Read...

View article
TXT-Plus
Media

TXT-Plus

19y Enid Burns

TXT-Plus

In many current marketing campaigns, txt is used to support a larger mobile effort rather than serve as the full mobile component Read More...

View article
Utah Lawmakers Shrink from Search Law
Media

Utah Lawmakers Shrink from Search Law

19y Kate Kaye

Utah Lawmakers Shrink from Search Law

It looks like Utah has its trademark tail between its legs Read More...

View article
Among Nonprofits, Christian Groups Lead Site Traffic
Media

Among Nonprofits, Christian Groups Lead Site Traffic

19y Kate Kaye

Among Nonprofits, Christian Groups Lead Site Traff...

Software provider Convio measured the online health of 30 nonprofit organizations, tracking e-mail file sizes, site traffic and online donations. Read...

View article
WebSideStory Changes Name, Upgrades Products
Media

WebSideStory Changes Name, Upgrades Products

19y Enid Burns

WebSideStory Changes Name, Upgrades Products

[UPDATE] WebSideStory began trading under the name Visual Sciences and released new versions of its HBX Analytics and Platform 5 offerings. Read More...

View article
Web Spending to Surge as All Auto Ad Spending Growth Drops
Media

Web Spending to Surge as All Auto Ad Spending Growth Drops

19y Kate Kaye

Web Spending to Surge as All Auto Ad Spending Grow...

A Borrell Associates report shows video and paid search advertising will attract 76 percent of local online dollars from auto advertisers by 2012. Rea...

View article
AdMob, Mywaves Offer New Mobile Video Format
Media

AdMob, Mywaves Offer New Mobile Video Format

19y Enid Burns

AdMob, Mywaves Offer New Mobile Video Format

AdMob and mywaves partner to offer video ad units to become part of the network's marketplace's new landing page solution. Read More...

View article
Radio's Siren Call to Online Marketers
Media

Radio's Siren Call to Online Marketers

19y Tessa Wegert

Radio's Siren Call to Online Marketers

The rise of Google's audio ads, now coupled with Clear Channel's massive network, means online marketers can't afford to ignore the reach of radio. Re...

View article
Google, Yahoo and Microsoft in NAA Cage Match
Media

Google, Yahoo and Microsoft in NAA Cage Match

19y Kate Kaye

Google, Yahoo and Microsoft in NAA Cage Match

It's not often you get the chance to see representatives from Google, Microsoft and Yahoo sitting in close proximity on the same stage Read More...

View article
Digital Marketing Remainders for May 9, 2007
Media

Digital Marketing Remainders for May 9, 2007

19y Zachary Rodgers

Digital Marketing Remainders for May 9, 2007

Bill Gates's final year with Microsoft will be all about the ads. At Microsoft's Strategic Accounts Summit yesterday, Gates told attendees his remaini...

View article
1 351 352 353 354 355 924