Ten groups emerge in a study of attitudes towards Internet communication technology in modern life. Read More...
View articleWhen ReviewMe came on board last year, the blog review service aimed to appeal to high-traffic and perhaps higher-minded bloggers, the types who were ...
View articleWith the heat around digital media and technology, one must assume everyone's in M&A "talks" of one kind or another Read More...
View articlePublicis Modem has been designated the global digital arm of Publicis Worldwide. Read More...
View articleTribal DDB and iProspect head to Norway; The Huffington Post hands ad rep duties to Gorilla Nation. Read More...
View articleMicrosoft plans to use ScreenTonic's experience in Western Europe to integrate mobile advertising into adCenter. Read More...
View articleUnsolicited advice from an advertiser who's a consumer, too. Read More...
View articleReal Networks announced its Q1 earnings yesterday, and stated a 28 percent increase in revenue from games over the first quarter of 2006 Read More...
View articleSo, while I was on the phone with Greg Ott, VP of marketing for Ask.com, earlier today to discuss the company's new multimedia campaign , he told me s...
View articleThe blogosphere is abuzz over Silverlight , a just-introduced browser plug-in from Microsoft that promises it can "deliver media experiences and rich ...
View articleSpeaking at a symposium on digital advertising, NBCU's VP of digital spells out the company's future plans for cross-platform measurement and a pricin...
View articleIAC expects stunted profit growth for the rest of the year, in part as a result of the cost of the marketing effort. Read More...
View articleThe company will ultimately cull all five of its lists, emphasizing engagement over volume. Read More...
View articleAvenue A/Razorfish's RIAx offers measurement beyond the page view on Web 2.0 applications. Read More...
View articleNew online advertising strategies may deliver more value for clients than traditional marketing methods. Read More...
View articleWith its new campaign, Yahoo hopes to drive brand investment in mobile. Read More...
View articleFollowing a public call for audits of their methodologies by the Interactive Advertising Bureau, the two measurement firms have agreed to meet with in...
View articleThe IAC/InterActiveCorp firm is offering short advertorial videos through a partnership with TurnHere. Read More...
View articleTime Warner saw increased revenues but declining profits during Q1 2007 Read More...
View articlePeter Krasilovsky at the Local Onliner mentions some noteworthy comments Martin Niesenholtz made at the Yellow Pages Association conference yesterday ...
View articleCarat Fusion hires Rob Hollander as SVP of content strategy; Monster hires Blackwood as CMO. Read More...
View articleGeneral Motors is the first client for a new venture, called Prodigious Worldwide, meant to serve all Publicis agencies. Read More...
View articleGoogle has finally responded to Viacom's copyright infringement suit against its underling, YouTube Read More...
View articleThe online ad industry is known for innovation, but like most industries, innovation often spurs replication Read More...
View articleReuters and Hyundai rolled out their "smart thinking" campaign , which links ads for the carmaker to stories pegged as featuring "innovation, forward ...
View articleA new branding campaign for Yahoo emphasizes how each of the portal's properties serves individual Yahoo users. Read More...
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