Procter & Gamble has staked out an online community for women , dubbed Capessa and hosted on Yahoo Health Read More...
View articleMarketer Jeremy Mayes last week shared some early results of his experience buying newspaper ads from Google Read More...
View articleTeens, older girls in particular, access social networking sites daily to keep up with friends and create digital personae through their profiles. Rea...
View articleStarcom IP's proprietary Multiple Attribution Protocol assigns a share-of-influence to search and display ads. Read More...
View articleCarat Fusion promotes three; Right Media makes hires; MediaFLO inks mobile distribution deals with two TV networks. Read More...
View articleAegon and Absolut offer targeted pitches to users of Jingle Networks' 1-800-FREE411. Read More...
View articleMedia fragmentation will make the Web the frontrunner of ad growth in 2007. Read More...
View articleJean-Yves Stervinou suggests an ad format as perverse as it is brilliant: Read More...
View articleThe acquisition deal, announced last month, is kaput. Read More...
View articleSix digital execs will form a new digital media group focused on developing and distributing cross-platform, and cross-branded content. Read More...
View articleThe classifieds site enlists ISPs and even police cyber crime units to battle scammers and greedy marketers. Read More...
View articleTop 50 Advertisers by Media Value in November, 2006 Read More...
View articlePointRoll promotes two; Double Fusion makes a commitment to recruiting, while rival IGA gets a multi-title account. Read More...
View articleThe old marketing adage that "Sex Sells" continues to be true today, but it's happening more online than ever before, according to a survey by AVN Med...
View articleOnline classifieds and transaction software provider AdStar has added Canadian newspaper publisher Pacific Newspaper Group to its client roster Read M...
View articleThe season of Web marketing food analogies continues Read More...
View articleSmall site owners and media buyers really ought to see more of each other. New free site measurement firm Quantcast, hopes to bring them closer togeth...
View articleThe open-source Mozilla Foundation collected $53 million in revenues in 2005, the bulk of it from a landmark deal to deliver eyeballs to Google. Read ...
View articleWarner Independent Pictures targeted moviegoers with local theater details for "The Painted Veil". Read More...
View articleSchool kids all across the country may be breathing a sigh of relief that Congress has finished its session, and they can still log onto MySpace becau...
View articleNext week at the Consumer Electronics Show in Las Vegas, Disney's Bob Iger will offer details on the redesigned Disney.com in a keynote address Read M...
View articleJoin Dana Todd and I for what threatens to be her very last Redrum Tuesday in New York. What's Redrum, you ask? Why, it's the non-agenda, utterly info...
View articleI got an e-mail from my WSJ/Dow Jones contact yesterday providing a bit of clarification for our piece on the free, sponsored WSJ.com access yesterday...
View articleWeb site relies on user generated video to build "neighborhoods" of car enthusiasts. Read More...
View articleWeb site launched New Years Day with 700 blogs from around the country, focused on local happenings. Read More...
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