Execs & Accounts for January 3, 2007
Media

Execs & Accounts for January 3, 2007

19y Enid Burns

Execs & Accounts for January 3, 2007

James Smith starts at HuffPo as chief revenue officer; PBS names an SVP of interactive. Read More...

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Two Years After Launching Brand Blogs, Vespa Forgets Them
Media

Two Years After Launching Brand Blogs, Vespa Forgets Them

19y Zachary Rodgers

Two Years After Launching Brand Blogs, Vespa Forge...

Nearly two years ago, Vespa parent Piaggo USA and its PR firm CooperKatz began recruiting writers for two blogs singing the praises of its scooters Re...

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Potential Space/Tube Rivals Swooping in
Media

Potential Space/Tube Rivals Swooping in

19y Kate Kaye

Potential Space/Tube Rivals Swooping in

The New York Times today has a piece about a handful of CGM video sites that, it implies, are moving in on YouTube and MySpace turf now that those sit...

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Google Hiring for YouTube Sales in Six Cities
Media

Google Hiring for YouTube Sales in Six Cities

19y Zachary Rodgers

Google Hiring for YouTube Sales in Six Cities

Jon Fine observes that Google is posting classified ads seeking sales executives for YouTube Read More...

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AT&T Joins Big Carriers in Wireless Ad Promise
Media

AT&T Joins Big Carriers in Wireless Ad Promise

19y Kate Kaye

AT&T Joins Big Carriers in Wireless Ad Promise

Mobile ad opportunities will be made available later this year, while Web and TV offerings will be sold sooner. Read More...

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Monster Unveils New Cross-Channel Campaign
Media

Monster Unveils New Cross-Channel Campaign

19y Kevin Newcomb

Monster Unveils New Cross-Channel Campaign

The brand's messaging continues to spread an optimistic view of job-hunting in hopes of making emotional connections with active and passive job seeke...

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Execs & Accounts for January 2, 2007
Media

Execs & Accounts for January 2, 2007

19y Enid Burns

Execs & Accounts for January 2, 2007

Epsilon promoes Dundon; USA Today appoints a head of integrated product marketing; InfoSpace head of mobile and online media departs. Read More...

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Chuck and Chrysler Sponsor Free WSJ.com Access
Media

Chuck and Chrysler Sponsor Free WSJ.com Access

19y Kate Kaye

Chuck and Chrysler Sponsor Free WSJ.com Access

Schwab and Chrysler Sponsor Free WSJ.com Access Read More...

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2006 Online Holiday Campaigns: End of Season Perspective, Part 2
Media

2006 Online Holiday Campaigns: End of Season Perspective, Part 2

19y Hollis Thomases

2006 Online Holiday Campaigns: End of Season Persp...

Now that the holiday shopping crush is over, how did retailers really fare from their online ad campaigns? Read More...

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Happy (Online) New Year!
Media

Happy (Online) New Year!

19y Matthew G. Nelson

Happy (Online) New Year!

As we count down the moments till the ball drops, more than a few special features are being planned on by the likes of YouTube, YellowPages.com and o...

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The City That Never Links?
Media

The City That Never Links?

19y Kate Kaye

The City That Never Links?

So, Bloomberg and the gang are plunking down $15 million on an NYC tourism campaign intended to lure Londoners to visit the big apple while the dollar...

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AT&T Pledges Net Neurality - Or Does It?
Media

AT&T Pledges Net Neurality - Or Does It?

19y Rebecca Lieb

AT&T Pledges Net Neurality - Or Does It?

AT&T has offered concessions to the FCC to facilitate its $85B buyout of BellSouth, including a promise to observe network neutrality principles for a...

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Baby Retailer Takes First Video Content Steps
Media

Baby Retailer Takes First Video Content Steps

19y Kate Kaye

Baby Retailer Takes First Video Content Steps

BabyUniverse's BabyTV.com features videos from Oxygen and Alpha Mom TV, and offers display and in-stream ad units. Read More...

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Match.com Tempts Voyeuristic Users with New Campaign
Media

Match.com Tempts Voyeuristic Users with New Campaign

19y Matthew G. Nelson

Match.com Tempts Voyeuristic Users with New Campai...

The dating site has launched a cross-media campaign and added new tools and video clips to the site. Read More...

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Should All The Networks Be Forgot?
Media

Should All The Networks Be Forgot?

19y Ian Schafer

Should All The Networks Be Forgot?

Is 2007 the year of the first ubiquitous online video hit? Read More...

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Execs & Accounts for December 29, 2006
Media

Execs & Accounts for December 29, 2006

19y rumo

Execs & Accounts for December 29, 2006

Razorfish Hooks Carat Man, Monster Boards with SEC Member, Fleishman Locks in Rubbermaid Read More...

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Would that be YahooOL, AOLahoo, or yAhOoL?
Media

Would that be YahooOL, AOLahoo, or yAhOoL?

19y Anna Maria Virzi

Would that be YahooOL, AOLahoo, or yAhOoL?

A recent research report from Merrill Lynch analyst Jessica Reif Cohen speculating that either or both AOL and Yahoo could be heading toward an acquis...

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John Edwards Embraces YouTube, Viral, SMS,
Media

John Edwards Embraces YouTube, Viral, SMS,

19y Rebecca Lieb

John Edwards Embraces YouTube, Viral, SMS,

Presidential hopeful John Edwards jumped his own announcement of his plans to campaign in 2008, scheduled for today, by posting a video on YouTube yes...

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Abacus Buy to Bolster Epsilon's Retail Presence
Media

Abacus Buy to Bolster Epsilon's Retail Presence

19y Kate Kaye

Abacus Buy to Bolster Epsilon's Retail Presence

Through the $435 million deal, Epsilon will fortify its data services, and Abacus its potential to garner more non-retail clients. Read More...

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PayPerPost Grabs Performancing
Media

PayPerPost Grabs Performancing

19y Kate Kaye

PayPerPost Grabs Performancing

The acquisition will bolster the campaign measurement capabilities the paid blogging firm offers advertisers. Read More...

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A Media Buyer's Wish List for 2007
Media

A Media Buyer's Wish List for 2007

19y Tessa Wegert

A Media Buyer's Wish List for 2007

There's always room for improvement. Read More

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Mobile Marketing in China
Media

Mobile Marketing in China

19y Laura Marriott

Mobile Marketing in China

Big brands and dedicated mobile budgets are making inroads into the world's largest market. Read More...

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Hello? Is Anybody There?
Media

Hello? Is Anybody There?

19y Matthew G. Nelson

Hello? Is Anybody There?

If you can't hear your teenager's phone ringing when they answer it, don't worry, you're not supposed to Read More...

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What Kind of iPod Did Santa Bring You?
Media

What Kind of iPod Did Santa Bring You?

19y Rebecca Lieb

What Kind of iPod Did Santa Bring You?

413 percent. That's how high traffic to Apple's iTunes site spiked on Christmas Day compared to last Xmas, as new iPod owners clicked to the online st...

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Net Neutrality/Data in New Congress? Don't Hold Yer Breath
Media

Net Neutrality/Data in New Congress? Don't Hold Yer Breath

19y Kate Kaye

Net Neutrality/Data in New Congress? Don't Hold Ye...

What's in store for Net neutrality, data security and other hot button Web issues now that the Dems are running Congress? InternetNews has a story tha...

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Domino's Teams with eBay for Online Treasure Hunt
Media

Domino's Teams with eBay for Online Treasure Hunt

19y Kevin Newcomb

Domino's Teams with eBay for Online Treasure Hunt

Contestants can find and follow clues to deals on iPods, flat screen TVs and other prizes. Read More...

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Marketers Flout Craigslist Rules to Promote Wares
Media

Marketers Flout Craigslist Rules to Promote Wares

19y Kate Kaye

Marketers Flout Craigslist Rules to Promote Wares

From furniture sellers to travel site affiliates, marketers are promoting through Craigslist, sometimes disregarding the site's regulations. Read More...

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