Rethinking the Branding Message
Media

Rethinking the Branding Message

23y Susan Solomon

Rethinking the Branding Message

Is your brand on-message? Consider shaking it up a little. Read More...

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Execs & Accounts for November 26, 2003
Media

Execs & Accounts for November 26, 2003

23y Zachary Rodgers

Execs & Accounts for November 26, 2003

AHA partners with Shopping.com; Kurani Multimedia makes a hire; and RightNow joins industry group. Read More...

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Marketers Relieved At Can Spam Bill's Progress
Media

Marketers Relieved At Can Spam Bill's Progress

23y Susan Kuchinskas

Marketers Relieved At Can Spam Bill's Progress

They might prefer no law at all, but a single federal law clears the way for business as usual for most legitimate marketers. Read More...

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DSL Leads Globally, U.S. Gap Narrowing
Data insights

DSL Leads Globally, U.S. Gap Narrowing

23y Robyn Greenspan

DSL Leads Globally, U.S. Gap Narrowing

The global broadband connection of choice is expected to catch up to the cable modem in the U.S. Read More...

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Anti-Spam Bill Clears Senate
Media

Anti-Spam Bill Clears Senate

23y Roy Mark

Anti-Spam Bill Clears Senate

Technical issues force another House vote; Bush still expected to sign bill by end of year. Read More...

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Windows/Lindows Case Delayed
Media

Windows/Lindows Case Delayed

23y Zachary Rodgers

Windows/Lindows Case Delayed

Microsoft will have to wait longer to make its trademark infringement case against Lindows.com to a jury. Read More...

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Lycos Wants to Give You a Second Opinion
Media

Lycos Wants to Give You a Second Opinion

23y Pamela Parker

Lycos Wants to Give You a Second Opinion

Forgoing attempts at the top spot, Lycos just wants to be in the shopping search game. Read More...

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U.S. Named as Biggest Spammer, Spammee
Media

U.S. Named as Biggest Spammer, Spammee

23y Robyn Greenspan

U.S. Named as Biggest Spammer, Spammee

An annual United Nations report identified the country as the biggest victim of spam and digital attacks, while also leading the globe in sending unwa...

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The Next Gator Iteration
Media

The Next Gator Iteration

23y James Hering

The Next Gator Iteration

See you later, alligator. Has the behavioral-based adware company changed for the better? Read More...

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Yahoo! Pushes New Shopping Tools for Holidays
Media

Yahoo! Pushes New Shopping Tools for Holidays

23y Pamela Parker

Yahoo! Pushes New Shopping Tools for Holidays

The portal promotes its comparison shopping capabilities as a holiday-savings finder. Read More...

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Bush Likely to Sign Anti-Spam Bill by Jan. 1
Media

Bush Likely to Sign Anti-Spam Bill by Jan. 1

23y Roy Mark

Bush Likely to Sign Anti-Spam Bill by Jan. 1

No Senate opposition expected for opt-out legislation that pre-empts tougher state laws. Read More...

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Execs & Accounts for November 24, 2003
Media

Execs & Accounts for November 24, 2003

23y Zachary Rodgers

Execs & Accounts for November 24, 2003

Coke taps MediaVest for planning and buying duties, including interactive; MSN taps a firm to provide streaming advertising for its broadband video pl...

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LookSmart Enhances Full-Text Article Search
Media

LookSmart Enhances Full-Text Article Search

23y Zachary Rodgers

LookSmart Enhances Full-Text Article Search

The search provider aims to boost its business by building out its article search capabilities. Read More...

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House Passes Federal Anti-Spam Bill
Media

House Passes Federal Anti-Spam Bill

23y Roy Mark

House Passes Federal Anti-Spam Bill

UPDATE : Opt-out legislation pre-empts tougher opt-in state laws and calls for five-year prison sentences for violators. Read More...

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BellSouth, LookSmart Offer Search Ads
Media

BellSouth, LookSmart Offer Search Ads

23y Susan Kuchinskas

BellSouth, LookSmart Offer Search Ads

BellSouth Yellow Pages reps will hit the street selling paid inclusion on LookSmart's network. Read More...

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Yahoo's $120 Million Search Finds New Symbols
Media

Yahoo's $120 Million Search Finds New Symbols

23y Mark Berniker

Yahoo's $120 Million Search Finds New Symbols

Media play takes its search for search to Asian markets. Read More...

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Big Branded Publishers Report Ad Revenue Boom
Media

Big Branded Publishers Report Ad Revenue Boom

23y Pamela Parker

Big Branded Publishers Report Ad Revenue Boom

Dollars flow toward major online publishers. Read More...

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Wi-Fi Is Hot But Users Still Warming to It
Data insights

Wi-Fi Is Hot But Users Still Warming to It

23y Matt Villano

Wi-Fi Is Hot But Users Still Warming to It

Research finds Wi-Fi hotspots growing like wildfire but users aren't making the most of the public access points yet. Read More...

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Porn: Gen Y's New Black?
Media

Porn: Gen Y's New Black?

23y Susan Kuchinskas

Porn: Gen Y's New Black?

Can marketers hoping to hit young, urban hipsters succeed by aiming below the belt? Read More...

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Yahoo!'s New Options
Media

Yahoo!'s New Options

23y Susan Kuchinskas

Yahoo!'s New Options

Now, that's settled! With an investigation of its marketing practices behind it, the everything-to-everyone portal will begin marketing to those it op...

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ComScore Boosts AiM Sample Size, Launches Ad Focus
Media

ComScore Boosts AiM Sample Size, Launches Ad Focus

23y Zachary Rodgers

ComScore Boosts AiM Sample Size, Launches Ad Focus

Version 2.0 of the measurement firm's analysis and planning tool doubles its sample audience and adds R&F reporting. Read More...

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Execs & Accounts for November 21, 2003
Media

Execs & Accounts for November 21, 2003

23y Zachary Rodgers

Execs & Accounts for November 21, 2003

Tribal DDB Worldwide exec to chair new IAB agency advisory board; Enpocket's head of media relations departs to join Google as head of U.K. marketing;...

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Putting Spyware on the Hook
Media

Putting Spyware on the Hook

23y Susan Kuchinskas

Putting Spyware on the Hook

Preparing for an FTC suit, an Internet privacy organization launches an online action to collect histories of spyware gone wrong. Read More...

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Holiday Campaign: Capturing Last-Minute Sales
Media

Holiday Campaign: Capturing Last-Minute Sales

23y Tessa Wegert

Holiday Campaign: Capturing Last-Minute Sales

New, eye-catching banners could capture last-minute holiday shoppers. Check out these buzz-generating picks. Read More...

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SpamCop Rescued from Edge
Media

SpamCop Rescued from Edge

23y Susan Kuchinskas

SpamCop Rescued from Edge

Its acquisition by messaging infrastructure provider IronPort offers support to the sometimes arrogant, activist spam fighter. Read More...

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Piper Jaffray Raises Online Ad Predictions
Media

Piper Jaffray Raises Online Ad Predictions

23y Pamela Parker

Piper Jaffray Raises Online Ad Predictions

An analyst at the investment bank expects a profitable future for the interactive ad biz. Read More...

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Overture Launches ROI Tool, Renews United Online
Media

Overture Launches ROI Tool, Renews United Online

23y Susan Kuchinskas

Overture Launches ROI Tool, Renews United Online

The pay-per-click search service launches a subscription-based set of reports to track campaigns across channels. Separately, it signs United Online t...

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