NetRatings hires a director of strategic analysis; eiStream names an interactive agency of record; Eyeblaster selects an e-mail platform for expanded ...
View articleLeveraging messages across multiple points can yield customer re-acquisition, according to a study conducted by the marketing solutions firm. Read Mor...
View articleOur interactive media buyer rides off -- not into the sunset, but the sunrise. Read More...
View articleAdvertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR. Read ...
View articleThe top 10 affiliate programs of February 2004, as ranked by Refer-it. Read More...
View articleUPDATE: The new feature positions local businesses on Yahoo! Maps, a move with implications for the giant portal's local search marketing strategy. Re...
View articleMost small- and medium-sized businesses haven’t yet fully recognized the value of pay-per-click, but interested prospects can swell the ranks over the...
View articleA single clause can hobble your SEM campaign before it ever starts. Read More...
View articleUsers can now pull discussions from the networking site to be displayed via content aggregators on their desktops and Web sites. Classified ads are ne...
View articleChrysler Group stays with incumbent Web agency; Yellow Pages Integrated Media Association names a chairman; Good Technology taps AKQA for banner campa...
View articleAnonymity lets spammers flourish. Accountability puts them in check. Pseudonymity bridges the gap. Read More...
View articleThe site, which compiles news stories and presents them by location and subject, launches today. Read More...
View articleA preliminary ruling by a U.S. patent examiner means Microsoft's browser may remain unchanged, obviating the need to rework rich media ads Net-wide. R...
View articleAre e-newsletters becoming irrelevant as a corporate communications tool? Read More...
View articleGo beyond keyword research into competitive intelligence. Read More...
View articleResearch finds that the majority of corporate IT plans are not linked to business plans even though the greatest return-on-investment gains come from ...
View articleThe affinity marketer ties the knot with dating site Lavalife in the third such marriage in the social networking space this week. Read More...
View articleRemember the good old days of e-mail when spam only comprised 42 percent of messages? Read More...
View articleBobVila.com comes under fire in the first lawsuit filed under the federal anti-spam law. Read More...
View articleEffectively track site visitors for accurate activity metrics. Read More...
View articleWhat with stock fluctuation, an acquisition and the launch of new tools, meta-search engine Mamma.com has had quite a week. Read More...
View articleStill hot and getting hotter. Notes from the mother of all search engine conferences. Read More...
View articleCiceron names a director of business development; Optimost adds three to client roster; iProspect relocates to larger offices. Read More...
View articleHow an online retailer grew its e-mail list 20 percent in only five months. Read More...
View articleThe company discontinues its program just as Yahoo! expands its own. Read More...
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