UPDATE: In a huge deal, the second-tier search engine buys privately held Interactive Search Holdings, owner of iWon and Excite. Read More...
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View articleTwo years after acquiring Exactis from 24/7, Experian adds to its e-mail holdings again. Read More...
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View articleSpeakers in a roundtable discussion at the Search Engine Strategies conference share a wide -- and sometimes wild -- variety of ideas about what's in ...
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View articleClickZ's Search Engine Watch released its annual list of outstanding Web search services for 2003. Your favorites are among them, but there were also ...
View articleMetadata can make digital media more advertiser-friendly. Read More
View articleCarat launches new projects; Big publishers sign on for Unicast's format; and icrossing hires veteran. Read More...
View articleLocal Search Add-on to ComScore's qSearch; Jupiter: SEM Investments Way Up in 2004; European SEM Alliance Launches. Read More...
View articleThe online ad technology provider gets into the marketing resource management business. Read More...
View articleThe search guru paints a picture of search's future and calls for greater disclosure in paid inclusion. Read More...
View articleThe portal consolidates its paid inclusion programs. Read More...
View articleWho (or what) is your e-mail 'from'? The question now goes beyond response and open rates to legal compliance. Read More...
View articleThe new tool analyzes campaigns on more than one search engine to show which keywords and engines perform best. Read More...
View articleMonday marks the launch of pay-per-click on Verizon's online yellow pages. Read More...
View articleInteractive marketing is gaining more influence over buying decisions and TV is losing its influence on awareness, a DoubleClick study finds. Read Mor...
View articlePosition dropped? Yahoo! or Google updated its index? Take a deep breath -- and eavesdrop on a call to the SEM hotline. Read More...
View articleRoughly 53 million Americans have used the Internet as a form of self-expression by uploading pictures, posting to newsgroups, building Web sites, and...
View articleSome social networking sites are looking past premium services and pure advertising to a model that introduces groups with shared affinities to brand ...
View articleThe move marks the company's first foray into full-scale ad management. Read More...
View articleMarketers must help online video fast-forward into interactivity. Read More...
View articleFindWhat.com hires three; Lee Mills goes to MEA Digital; Tacoda grabs first B-to-B client. Read More...
View articleSearch marketing doesn't hold all the answers. Find other forms of targeting that complement search. Read More...
View articleThe marketing and technology firm outdid predictions and upped expectations. Read More...
View articleDriven by pricing and convenience, a growing number of consumers are substituting wireless for wired as their primary phone service and residential lo...
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